b) Family income
Family income refers to the aggregate income of all the
members of a family.
Family income influences the buying behaviour of the
family. The surplus family income, remaining after the
expenditure on the basic needs of the family, is made
available for buying shopping goods, durables and luxuries.
c) Income Expectations
Income expectations are one of the important determinants
of the buying behaviour of an individual. If he expects any
increase in his income, he is tempted to spend more on
shopping goods, durable goods and luxuries. On the other
hand, if he expects any fall in his future income, he will
curtail his expenditure on comforts and luxuries and restrict
his expenditure to bare necessities.
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