g) Other economic factor
Other economic factors like business cycles, inflation, etc.
also influence the consumer behaviour.
5. Personal factor
Personal factors also influence buyer behaviour. The
important personal factors, which influence buyer
behaviour, are a) Age, b) Occupation, c) Income and d) Life
Style
a) Age
Age of a person is one of the important personal factors
influencing buyer behaviour. People buy different products
at their different stages of cycle. Their taste, preference, etc
also change with change in life cycle.
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