The Ten Times Rule: The Only Difference Between Success and Failure

value proposition.
Mix of goods and services and price and payment terms
offered by a firm to its customers.
vein.
A bed of useful mineral matter.
vendors.
Manufacturer, producer, or seller.
verbalize.
To express something in words.
Vikings.
Norse traders and adventurers who ruled the seas in Medieval times but
whose culture and activities died out during the expansion of the Christian
world.
Vince Lombardi.
(June 11, 1913–September 3, 1970). He was the head coach of
the Green Bay Packers of the NFL from 1959 to 1967, winning five league
championships during his nine years. Following a one-year retirement from
coaching in 1968, he returned as head coach of the Washington Redskins for the
1969 season.
Wachovia Bank.
Based in Charlotte, North Carolina, a diversified, wholly
owned financial services subsidiary of Wells Fargo. Wachovia Corporation was
purchased by Wells Fargo on December 31, 2008, and it ceased to be an
independent corporation on that date. Over the next three years, the Wachovia
brand absorbed into the Wells Fargo brand. Wachovia Corporation's stock was
traded on the New York Stock Exchange under the ticker WB.
Wall Street.
A 1987 film about a young stockbroker who forms an
apprenticeship with an immoral corporate raider.
Wal-Mart.
An American public corporation that runs a chain of large discount
department stores. It is the world's largest public corporation by revenue,
according to the 2008 Fortune Global 500. Founded by Sam Walton in 1962, it
was incorporated on October 31, 1969, and listed on the New York Stock
Exchange in 1972. It is the largest private employer in the world and the third-
largest utility or commercial employer.
warning.
(1) The act of giving admonishing advice to; counsel; (2) act of calling

---

one's attention to or informing.
Warren Buffet.
The most successful investor in the world. From humble
beginnings, he worked a paper route and sold newspapers door to door. Now he
is ranked in the top five of the world's wealthiest people.