How to go about a digital transformation

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The following map provides an example of customer benefits that we have identified on a major global initiative.

Key benefits customers are seeking from an organization.
Anonymized example from one of the largest transformations in banking globally.
Copyright: Digital Leadership AG, all rights reserved.
The user benefits are neatly broken down alongside the customer lifecycle. Importantly, everything in this example was quantitatively validated, this presentation just being a top-level abstract. So we really knew which objectives were critical, very important or just relevant.

2. Defining your key business objectives

Understanding your business objectives is the other main critical input to define a digital transformation strategy. It is essential to align the digital transformation initiatives with the broader goals and objectives of the organization – so as an input to a digital transformation, take into account the overall strategy and priorities of the organization.
We often find however that organizations lack a well-documented strategy! They may have individual strategies for certain departments and a more or less well documented vision, but often an overall strategy is missing. What to do in those cases?
We suggest interviewing your most important stakeholders in those cases. These are typically C-suite individuals across all major departments involved in a digital transformation as well as their direct reports where required. In those interviews, we typically cover two horizons in an attempt to cover both the short-term objectives of their respective department (+3 years from now) and the longer-term objectives (+7 years) as well as what they are expecting from a digital transformation.
Here is a practical example from one of our projects: