Impacting the businesses


BOOKIMED: BUILDING REAL-TIME ANALYTICAL DASHBOARDS



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Tableau case studies

BOOKIMED: BUILDING REAL-TIME ANALYTICAL DASHBOARDS
Bookimed, a Ukrainian service for searching the best medical solutions worldwide, wanted to make an x2 increase in revenue by year. To do so, the companies that use Tableau would have to make reasonable decisions based on data. We understood that previously managers had issues with evaluating hypothesis and tasks prioritization because of the manual filtering through the information. Usual data analysis required next steps:
Making a task for IT-department to load raw data in CSV file.
Filtering this data by hand and exploring it to Excel.
Manually linking data from Excel, CSV files to data from Google Analytics and Google AdWords.
In order to get quick and error-free insights from data and tracking the real-time state of the business, Bookimed decided to use Tableau and Tableau Online services. The main goal was to create the customizable for every department real-time dashboard system. To fulfill these tasks, we did undergo three steps:
Connected Google Analytics, Google Adwords and MySQL to Tableau.
Set-up Dashboards for every department at Bookimed.
Additionally, data root labs incorporated Amazon Redshift + Amazon Kinesis for advanced data gathering and more sophisticated data analysis.
Here are some of the first graphics of the company (numbers are random and for visualization purpose only):

Outcome
Now, Bookimed.com has the system that delivers all the relevant data and information to every member of the company in real-time mode. Simultaneously, Bookimed got all of the following:
Reduced the business analysis time from 1 week to 2 hours and ensured the data-driven decision making among employees.
Build based on data reasonable growth plan for increasing the revenue by 10% monthly.
Acquired the data visualization infrastructure that can be easily modified, scaled, and changed according to the business needs.

OTHER INDUSTRIES WHERE TABLEAU IS USED
Healthcare Analytics
BJC, a company that provides healthcare to residents of Missouri and Illinois, reduced supply chain expenses from 23.5% to 19%.
Seattle Children’s, a pediatric hospital, saved more than 40000 clinical hours each year and $100000 with demand flow.
Education Analytics
Des Moines Public School District received an ability to quickly detect high-school students with the likelihood to drop-out.
The University of Notre Dame got able to perform data analysis using Tableau 10x times faster.
Government Analytics
The city of Tallahassee measured workload sewers’ efficiency and made utility decisions that improved productivity by 30%.
Surrey County Council reduced analysis time from days to hours to track intervention at youth clubs.
Marketing Analytics
Allrecipes, a largest digital food brand, increased the mobile site visits from 8 percent to more than three-fourth of total.
PepsiCo cut analysts time by 90%.
Tableau Insurance Analytics
EY, a professional risk management organization, saved clients millions of dollars and prevented fraud.
MA Assist, the UK-based property services firm, cut insurance claim duration by 15% and improved business efficiency by 20%.
High Technology Tableau Analytics Examples
GoDaddy, an international web hosting firm, scaled 13TB of data governance and and optimized product experience for over 17 million customers.
Ancestry.com, a largest online resource for searching family history, visualized billions of rows of data for strategic decision-making.
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