Research and Intelligence Team, Policy, Research and Engagement Division, Strategic Services
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- A Classification Of Residential Neighbourhoods (ACORN)
Research and Intelligence Team, Policy, Research and Engagement Division, Strategic Services and Transformation, Chief Executive’s Office. For more information please contact Richard Brett –
richard.brett@derby.gov.uk
– 01332 643478 12
city is higher than the city wide average. 3 However, there are a number of congestion hotspots in the Arboretum area, notably along the inner ring road at its junctions with a number of arterial corridors.
Figure 2: Local Development Framework Ward Character Map 4
3
2001 Census – this will be available for 2011 at a later date
4
The map is an indication of the extent of different townscape character areas within the ward. It is based on draft assessments completed by the Spatial Planning team as part of work on the Core Strategy. Boundaries are purely indicative and descriptions are broad brush based on the overriding character of an area. Castleward – Mixed industrial Railway South – Mixed industrial Barlow Street – 1960s, low density estate Dexter Street – Mixed industrial and Victorian terraces Reginald Street – Victorian terraces, 1980s / 90s infill development, flats / apartments Shaftsbury Street – Mixed industrial St Chad’s Road – Victorian, semi detached and inter war, semi detached Richmond Road – Victorian and 1970s, terraces Derbyshire Royal Infirmary – Former Victorian hospital site with modern extensions Rosehill / Old Arboretum – High density, Victorian terraces and villas
Research and Intelligence Team, Policy, Research and Engagement Division, Strategic Services and Transformation, Chief Executive’s Office. For more information please contact Richard Brett –
richard.brett@derby.gov.uk
– 01332 643478 13
ACORN is a segmentation of the UK’s population. It segments small neighbourhoods, postcodes, or consumer households into 5 Categories, 17 Groups and 56 Types. By analysing significant social factors and population behaviour, it provides precise information and in-depth understanding of the different types of people in every part of the UK. 5
Category One –
This is made up of three groups. Group A, “Wealthy Executives” and t hese are some of the most affluent people in the UK living in wealthy high status suburban, rural and semi-rural areas of the country. Group B are the “Affluent Greys” and these people tend to be older empty nesters and retired couples. Many live in rural towns and villages, often in areas where tourism is important. Group C are “Flourishing Families” and t hese are wealthy families with mortgages. They live in established suburbs and new housing developments around commuter towns.
Category Two - “Urban Prosperity”
This is also made up of three groups. Group D, “Prosperous Professionals” are the most prosperous people living in our main cities. They are very well educated and tend to be employed in senior managerial and professional occupations. Gr oup E, the “Educated Urbanites” are young people who are highly qualified. The majority live in flats in our major cities. Most are in professional and managerial roles and many are working hard to further their careers. Group F are the “Aspiring Singles” and are young and live in urban or suburban locations, frequently around London. There are large numbers of both students and well qualified young people who have recently finished their studies and started working.
Category Three - “Comfortably Off”
Th is is made up of four categories. Group G; “Starting Out” are young adults, many just starting out on their careers. They are in their twenties and early thirties. There are a lot of students and young singles in their first jobs, as well as young couples and some young families with children under five. Group H –
comprises home-owning families living comfortably in stable areas in suburban and semi-rural locations. They mainly live in three bedroom semi-detached homes. Families might include young children, teenagers or even young adults who have not yet left home. Group I; “Settled Suburbia” are
more established communities that are made up of empty nesters and retired older couples. Group J are the “Prudent Pensioners” and t hese are comfortably-off retired people found in many seaside towns and elsewhere around the country. There are many over 75s as well as younger retired. A lot of the households are pensioner couples or singles.
Category Four - “Moderate Means”
This is made up of t hree categories. Group K “Asian Communities” which are urban areas where the concentration of Asian families is a key characteristic. These young families live in the terraced streets of many major cities and there are lots of children in these families, which also feature the highest levels of children under the age of five. Group L are “Post -
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