Research and Intelligence Team, Policy, Research and Engagement Division, Strategic Services
Chief Executive’s Office.
For more information please contact Richard Brett
However, there are a number of congestion
number of arterial corridors.
Figure 2: Local Development Framework Ward Character Map
this will be available for 2011 at a later date
assessments completed by the Spatial Planning team as part of work on the Core Strategy. Boundaries are purely indicative
and descriptions are broad brush based on the overriding character of an area.
1960s, low density estate
Mixed industrial and Victorian terraces
Victorian terraces, 1980s / 90s infill
Victorian, semi detached and inter
war, semi detached
Victorian and 1970s, terraces
Former Victorian hospital
Rosehill / Old Arboretum
High density, Victorian
A Classification Of Residential Neighbourhoods (ACORN)
The following are ACORN generic definitions which relate to table 1 below:
ACORN is a segmentation of the UK’s population. It segments small neighbourhoods,
postcodes, or consumer households into 5 Categories, 17 Groups and 56 Types. By
analysing significant social factors and population behaviour, it provides precise information
and in-depth understanding of the different types of people in every part of the UK.
This is made up of three groups. Group A, “Wealthy Executives” and t
most affluent people in the UK living in wealthy high status suburban, rural and semi-rural
areas of the country.
Group B are the “Affluent Greys” and these
people tend to be older
empty nesters and retired couples. Many live in rural towns and villages, often in areas
where tourism is important.
Group C are “Flourishing Families” and t
hese are wealthy
families with mortgages. They live in established suburbs and new housing developments
around commuter towns.
Category Two -
are the most
prosperous people living in our main cities. They are very well educated and tend to be
employed in senior managerial and professional occupations. Gr
oup E, the “Educated
young people who are highly qualified. The majority live in flats in our major
cities. Most are in professional and managerial roles and many are working hard to further
Group F are the “Aspiring Singles”
and are young and live in urban or
suburban locations, frequently around London. There are large numbers of both students
and well qualified young people who have recently finished their studies and started working.
Category Three -
is is made up of four categories. Group G; “Starting Out” are
young adults, many just
starting out on their careers. They are in their twenties and early thirties. There are a lot of
students and young singles in their first jobs, as well as young couples and some young
families with children under five. Group H
families living comfortably in stable areas in suburban and semi-rural locations. They mainly
live in three bedroom semi-detached homes. Families might include young children,
teenagers or even young adults who have not yet left home.
Group I; “Settled Suburbia”
Group J are the “Prudent Pensioners” and t
hese are comfortably-off retired people found in
many seaside towns and elsewhere around the country. There are many over 75s as well as
younger retired. A lot of the households are pensioner couples or singles.
Category Four -
hree categories. Group K “Asian Communities” which are
where the concentration of Asian families is a key characteristic. These young families live in
the terraced streets of many major cities and there are lots of children in these families,
which also feature the highest levels of children under the age of five.
Group L are “Post
CACI ACORN User Guide