Simon and schuster



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You've no idea what it meant to be listened to like that.

 
 
If you want to know how to make people shun you and laugh at you behind your back and even despise 
you, here is the recipe: Never listen to anyone for long. Talk incessantly about yourself. If you have an idea 
while the other person is talking, don’t wait for him or her to finish: bust right in and interrupt in the middle of a 
sentence. 
Do you know people like that? I do, unfortunately; and the astonishing part of it is that some of them 
are prominent. 
Bores, that is all they are—bores intoxicated with their own egos, drunk with a sense of their own 
importance.
People who talk only of themselves think only of themselves. And “those people who think only of 
themselves,” Dr. Nicholas Murray Butler, longtime president of Columbia University, said, “are hopelessly 
uneducated. They are not educated,” said Dr. Butler, “no matter how instructed they may be.” 
So if you aspire to be a good conversationalist, be an attentive listener. To be interesting, be interested. 
Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their 
accomplishments. 
Remember that the people you are talking to are a hundred times more interested in themselves and 
their wants and problems than they are in you and your problems. A person’s toothache means more to that 
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person than a famine in China which kills a million people. A boil on one’s neck interests one more than forty 
earthquakes in Africa. Think of that the next time you start a conversation. 
PRINCIPLE 4 
Be a good listener. Encourage others to talk about themselves. 
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