Tasdiqlayman” O’quyishlaribo’yichaprorektor S. U. Mehmonov 2022 yil

Garaj quring.

Marketing kampaniyasini o'tkazing.

Veb-saytni ishlab chiqish.

ziyofat uyushtiring.

Ta'tilga chiqing.

Universitetni imtiyozli diplom bilan tugatamiz yoki boshqa nima qilishni xohlaymiz.

Loyiha - bu moddiy yoki nomoddiy natija (noyob mahsulot, xizmat, foyda, raqobatdosh ustunlik va boshqalar) ishlab chiqarishga qaratilgan vaqtinchalik, noyob va progressiv urinishdir. U, odatda, ma'lum bir muddat davomida va muayyan talablar va cheklovlar doirasida, masalan, xarajat, sifat, samaradorlik va boshqalarni bajarish uchun rejalashtirilgan bir qator o'zaro bog'liq vazifalarni o'z ichiga oladi.

Loyihaning asosiy xususiyatlari

Berilgan ta'rifdan kelib chiqqan holda, har qanday loyiha quyidagi xususiyatlarga ega:

Vaqtinchalik. Ushbu asosiy xususiyat har bir loyihaning cheklangan boshlanishi va oxiri borligini anglatadi. Loyihaning boshlanishi va uning kontseptsiyasi ishlab chiqilishi bilan boshlanadi. Loyihaning barcha maqsadlariga erishilganda yakunlanadi.

Noyob yetkazib berish(lar). Har qanday loyiha mahsulot, xizmat yoki boshqa natija bo'lishi mumkin bo'lgan ba'zi mahsulotlarni ishlab chiqarishga qaratilgan. Etkazib beriladigan mahsulotlar muammoni hal qilishi yoki loyiha boshlanishidan oldin tahlil qilinishi kerak.

Progressiv ishlab chiqish. Loyihaning borishi bilan doimiy tekshirish va takomillashtirish mavjud bo'lib, yanada aniqroq va keng qamrovli rejalar tuzishga imkon beradi.

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Services
Whenever you travel, eat out, stay in a hotel, or go on an excursion, service is always one of the most influential factors determining the enjoyment of your time/experience. Service varies greatly from company to company and from country to country. In general, the better the service provided, the more expensive your experience will be. For example, in ‘high end’ hotels such as Hilton, Hyatt, or Grand Marriott, both the price and the amenities provided will be greater. Such hotels cater to rich or well-to-do clients, often businessmen. ‘Lower end’ hotels and tours may provide fewer amenities, but at a lower price. Accordingly, the customer service will also likely be less personable. This is because of the ‘economic factor’ of customer service. When employees are paid a higher salary, they tend to interact more favorably with customers, since they want to keep their job, and it is expected.
Advertisement as a service
Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones. The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product.

Har safar sayohat qilganingizda, ovqatlansangiz, mehmonxonada qolsangiz yoki ekskursiyaga chiqsangiz, xizmat har doim sizning vaqtingiz/tajribangizdan zavqlanishingizni belgilovchi eng ta’sirli omillardan biri hisoblanadi. Xizmat kompaniyadan kompaniyaga va mamlakatdan mamlakatga katta farq qiladi. Umuman olganda, taqdim etilgan xizmat qanchalik yaxshi bo'lsa, tajribangiz shunchalik qimmat bo'ladi. Misol uchun, Hilton, Hyatt yoki Grand Marriott kabi "yuqori darajali" mehmonxonalarda ham narx, ham taqdim etilgan qulayliklar yuqoriroq bo'ladi. Bunday mehmonxonalar boy yoki badavlat mijozlarga, ko'pincha biznesmenlarga xizmat qiladi. "Quyi darajadagi" mehmonxonalar va turlar kamroq qulayliklarni taqdim etishi mumkin, ammo arzonroq. Shunga ko'ra, mijozlarga xizmat ko'rsatish ham kamroq xarakterga ega bo'ladi. Bu mijozlarga xizmat ko'rsatishning "iqtisodiy omili" bilan bog'liq. Xodimlarga yuqori maosh to'langanda, ular mijozlar bilan ko'proq munosabatda bo'lishadi, chunki ular o'z ishlarini saqlab qolishni xohlashadi va bu kutiladi.

Xizmat sifatida reklama
Garchi oddiy fuqaro odatda gazeta va jurnallarda chop etilgan barcha e'lonlar va televidenieda ko'rsatilgan reklama roliklaridan bezovta bo'lsa ham, butun reklama sanoatining bir kishiga ta'siri juda katta va bizning hayotimizda juda muhim rol o'ynaydi. Reklama katta miqdordagi pulni o'zlashtiradi, lekin u jamiyat uchun foydalidir. Reklama qanday vazifalarni bajaradi? Birinchi eslatib o'tiladigan narsa - bu ma'lumot berish. Odamlar maishiy texnika, avtomobillar, qurilish materiallari, elektron jihozlar, kosmetika, yuvish vositalari va oziq-ovqat haqida ko'p ma'lumotlarga ega bo'lganlar asosan ular o'qigan reklamalardan olingan. Reklamalar ularni yangi mahsulotlar bilan tanishtiradi yoki mavjudlarini eslatadi. Ikkinchi funktsiya - sotish. Mahsulotlar eng yaxshi nuqtai nazardan ko'rsatiladi va potentsial xaridor do'konga kirgandan so'ng, ongsiz ravishda reklama qilingan mahsulotni tanlaydi. Biror kishi bu kir yuvish kukunini yoki bu saqichni sotib oladi, chunki rangli televidenie reklamalari uni mahsulotning eng yaxshi fazilatlariga ishontiradi.