2.
Conclusions.
In conclusion, this study employed a mixed-
methods approach that combined stakeholder interviews, online
surveys, and ATLAS.ti analysis to develop a network analysis-based
conceptualization of social media research for entrepreneurship
development. The findings from the literature review, stakeholder
interviews, and online survey were used to inform the network analysis,
which identified key themes and patterns in social media research for
entrepreneurship development. The survey results showed that social
network analysis was the most commonly used technique in
entrepreneurship development, and data overload, lack of expertise,
and difficulty in measuring the impact were identified as the top
challenges faced by entrepreneurshipes. The ATLASti analysis identified
social entrepreneurship, influencers, communities, and sentiment
patterns in social media research for entrepreneurship development.
Based on these findings, a network diagram of conceptualization was
developed, illustrating the key concepts and topics for effective social
media research in entrepreneurship development. The mixed-methods
approach used in this study provided a more comprehensive
understanding of social media research in entrepreneurship
development, which can be used to inform future research and practice
in this field.
References
[1]
Liu, X., Tang, J., & Zhang, C. (2017). A network analysis of
social media research from 2008 to 2016. International Journal of
Information Management, 37(1), 156-168.
[2]
Mäntymäki, M., Merikivi, J., & Islam, A. K. M. N.
(2016). What
drives customers to interact with firms through social media? Evidence
from the United States and China. Journal of Strategic Marketing, 24(3-
4), 261-280.
[3]
Singh, J., Kaur, A., & Singh, H. (2018). The impact of social
media on the value chain: A systematic literature review. Telematics and
Informatics, 35(8), 2394-2413.
[4]
Ba, S., Stallaert, J., & Whinston, A. B. (2019). How social
media creates value: A social capital model. Journal of Management
Information Systems, 36(4), 1153-1184.
[5]
Sivertzen, A. M., Nilsen, E. R., & Olafsen, A. H. (2013). Building
brand loyalty through user-generated content. Journal of Marketing
Management, 29(5-6), 517-534.
[6]
Kietzmann, J. H., Spahr, P., McCarthy, I. P., & Silvestre, B. S.
(2019). Social media? Get serious! Understanding the functional
building blocks of social media. Entrepreneurship Horizons, 62(1), 75-
83.
[7]
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang,
M. (2019). Managing customer relationships in the social media era:
Introducing the social CRM house. Journal of Interactive Marketing, 45,
83-99.
[8]
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R.
(2020). Examining the impact of social media platforms on SMEs
performance. Journal of Entrepreneurship Research, 116, 16-33.
[9]
Li, H., Liu, Y., & Zeng, X. (2021). Exploring the dynamics of
online brand communities: A network analysis framework. Journal of
Entrepreneurship Research, 132, 527-539.
[10]
Gummerus, J., von Koskull, C. M., & Kowalkowski, C. (2021).
The impact of social media on financial performance: A longitudinal
study of global airlines. Journal of Entrepreneurship Research, 124, 579-
588.
[11]
Kwon, W. S., Lee, S., & Shin, J. I. (2019). The role of social
media in international entrepreneurship development: A network
perspective. Journal of World Entrepreneurship, 54(6), 101017.
[12]
Sharopova, N. (2021). MARKETING STRATEGIES FOR THE
DEVELOPMENT OF THE MARKET OF PRESCHOOL EDUCATION SERVICES
IN UZBEKISTAN.
Berlin Studies Transnational Journal of Science and
Humanities
,
1
(1.1 Economical sciences).
[13]
Sharopova, N. (2023). TADBIRKORLIK FAOLIYATIDA RAQAMLI
MARKETING TADQIQOTLARINING ZARURATI. Engineering Problems and
Innovations.
извлечено
от
https://fer-
teach.uz/index.php/epai/article/view/108
[14]
Sharopova, N. (2019). Analysis of parents' satisfaction with
pre-school education in Uzbekistan.
International Journal of Scientific &
Engineering Research
,
10
(9), 829-840.
~ 15 ~
[15]
Muhammadolimovna, K. Z. (2022). USING MATERIALS FOR
INTERACTIVE ESP LESSONS. Journal of Academic Research and Trends in
Educational Sciences, 1(5), 131-136.
[16]
Muhammadolimovna, K. Z. (2023). METHODS OF
DEVELOPING ACADEMIC WRITING SKILLS OF STUDENTS. American
Journal of Pedagogical and Educational Research, 8, 149-154.
[17]
Shakirova, D., Rakhimova, S., Babayeva, K., Karimov, F., &
Komilova, Z. (2020). Improving integrity of classes, teachers and schools:
Empirical analyses on education market indicators. International
Journal of Psychosocial Rehabilitation, 24(6), 7049-7065.
[18]
Qizi, A. S. A. (2022). Functional Characteristics of
Paralinguistic Tools. Vital Annex: International Journal of Novel
Research in Advanced Sciences, 1(6), 53-56.
[19]
Alikovich Eshbayev, O., Xamidovich Maxmudov, A., &
Urokovich Rozikov, R. (2021, December). An overview of a state of the
art on developing soft computing-based language education and
research systems: a survey of engineering English students in
Uzbekistan. In The 5th International Conference on Future Networks &
Distributed Systems (pp. 447-452).
[20]
Абдурашидова,
Н. (202
2). ANALYSIS OF AUTO INDUSTRIAL
PRODUCTION INDICATORS OF THE REPUBLIC OF UZBEKISTAN.
Экономика и образование, 23(1), 349
-355.
|