Writing Guide [Updated Version 0]

b) You should write from a position of strength and experience. But this should never come across as arrogant. Our audience is intelligent and engaged.
c) The introduction - is the most important part.

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  Please, make it short and relevant. You mustn’t add any unnecessary information to the introduction. If you can give a quick answer - go for it.
  
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  Please, include the make it short and insert the main keyword somewhere in here as naturally as possible.
  
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  Start the article asking questions the article helps answering.
  
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  Talk as the author and explain why the topic is important for you and why you put it together.
  
  

d) Use juicy headings, they should engage person in the reading the paragraph.

Instead - Bet365 Bonus

It’s better to use - How to get a bonus $100 from Bet365?

And so on. Use natural language and LSi keywords here. Make it catchy, make the readers want to read the section till the end.

e) Avoid wordiness. Don’t add any unnecessary information just to hit the right wordcount. These parts will be deleted and unpaid. Exclude long intros. Write short, natural and useful. Respect peoples’ time. If you can’t reach the wordcount that was given in the task - text to the editor - it’s not a problem.
f) Take care of newbies. If you use slang or jargon - describe it for them in two words.


g) No spelling and grammar mistakes.

6. 
   Expertise and trust notes from the writer
   
   We’re the experts who review the bookies, compare them etc. We write for people who’s never used the bookie or have a small experience in it. So that, our task is make his life easier and help him:
   
   
   

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  If you describe something hard or ambiguous - shed some light on it after. The same with the terms, or abbreviations that the reader might face at the first time
  
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  It’s also important to add some expert notes, pieces of advice during the article, especially in the problematic places where the reader can make a mistake. (For ex. Betting guides, registration guide or downloading .apk file guide etc.)
  
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  It’s perfect if you can show something expert based on your own experience.
  
  
  

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