Writing Guide [Updated Version 0]

H2-H4 Headings

*First of all, we need to add them and keep the hierarchy of an article. Long pieces of content without any separation are not allowed, no one likes to read it. Please, divide H2 sections by H3 headings, and H3 sections where it’s possible. Divided piece of content is easier to consume.

Keywords

1. Please, do not spam by keywords. You don’t have to add a keyword any number of times. You can add a keyword as many times as it needs in the article. Don’t focus on keyword amount and density, please, write for people!

Keywords requirements:

a) Main keyword’s (we’re going to highlight them by bold) has(ve) to appear - In meta title and description, h1, once in the first 100 words and some times in content (depends on the content needs)

b) Other given keywords - one or several times in the headings, some times in the content



2. Please, write for peoples’ eyes. You don’t have to add keywords in a straight way, you can change them (even change the word order) as it needs according to grammar, spelling needs. It has to be easy to read, relevant and grammatically correct.

3. Use keyword’s synonyms. It’s also OK, Google understands and like that. Write naturally and useful.

LSI

It’s topic-relevant words

Theory: https://backlinko.com/hub/seo/lsi

1. Please, try to add all of them. At least 75%.

2. Try to use them near keywords (in the same sentence, paragraph) and headings.

5. 
   Style, wordiness, short answers

   a) Articles hast be friendly and easy to consume, as though you’re talking face to face with a real person. Use conversational language style, as if you’re explaining something to a friend.