Writing Guide [Updated Version 0]

Common Issues

1. 
   Don’t have the access often. Don’t forget to share the access for SEO’s and Content manager!
   
2. 
   Bold formatting is missed. Please, avoid plain text - highlight the important information, make it easy to read.
   
3. 
   Keywords are missed. Please, don’t forget to add each keyword that is given in the task, at least once!
   
4. 
   Headings are missed. Please, don’t forget to add each heading that is given in the task, according to it’s hierarchy!
   
5. 
   Wordiness. Wordiness. Wordiness.
   
6. 
   Google Documents formatting is missed. Please, use this formatting always https://monosnap.com/file/mylDn9pNSG5gFvmCnSj8dVpPe1ahji
   
7. 
   Writing about casino, not about sportsbook. It’s a common mistake. If the writer doesn’t understand the difference between them - teach him. Mess it up it’s a mistake!
   
8. 
   

Content Checking Process

Let’s start with the content creating process

1. 
   SEO create’s the task and send it to the content plan
   
2. 
   Editor takes it and send to Trello, assign it to the writer and manage the writing
   
3. 
   Editor gets the written content and check it for the issues + proofread it (or send it for proofreading) afterthat he send it to the SEO
   
4. 
   If it’s fine it’s sent to content-manager for posting, if not it’s sent back to the editor, corrects againg and send back again.
   
5. 
   Article is on the website!
   

Now, let’s separate the content checking task between the team

Editor

• 
  General and complete checking
  
• 
  Fact checking + Proofreading
  

SEO

• 
  Meta-tags
  
• 
  Headings
  
• 
  Keywords
  
• 
  First 100 words
  
• 
  Article structure
  
• 
  Reading the important articles or parts of the article
  
  
  

Content-manager

• 
  Uniqueness
  
• 
  Custom fields and content types format
  
• 
  Stylistic issues
  
• 
  Check the article after posting