Writing Guide [Updated Version 0]

Writing Guide [Updated Version 3.0]

Table of contents:

1. 
   Quality, style and SEO optimization of the new content
   1.1) Meta
   1.2) Article Structure
   1.3) Headings
   1.4) Keywords
   1.5) Style, wordiness, short answers
   1.6) Expertise and trust notes
   

1.7) Same format everywhere (money)
1.8) Reviewing requirements

2. 
   Special pieces of content for the custom fields.
   
   
   
3. 
   Special sections format (lists, how to, intros, tables, faq, special template’s parts, headings intros)
   
   
   
4. 
   Other common problems
   
   
   
5. 
   Content Checking Process
   

For Branded Sattelits: https://docs.google.com/document/d/1ma3Jbd7yqJoldGvEHJubJkyv_91-oqU6lPsTZMTk2wM/edit

Quality, style and SEO optimization of the new content

1. 
   Meta-Title and Meta Description
   
   Title

   We need to work better at this point.

   
   
   A title has to:
   

a) Be 55-70 symbols in length (not less, not more). If you can't and anything else you can all our Brand name in the end like (Title + - Lahoradelgambling or another)

b) Have the main keyword and other keyword tails if we can add it, ideally in the beginning of the article.

So Best bookmakers - is a keyword

Best bookmaker for Polish people (for polish people - is a tail of keyword)

Which tails should we add? These have more search volume. Usually, they will be sorted in descending order by the search volume.

c) Be attractive and clickable. It's a ranking factor. So, we have to make people click on our title by heating their interest:

-Answer their question in a title or reverse, add the question in the title
-Add numbers if it’s possible
-Separate the title into two parts using special symbols like “-”, “:”, “[]”, “|” etc. But not “.”
-Use relevant emoji if it’s possible