Guia de economia comportamental e experimental



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380   Guia de Economia Comportamental e Experimental

Kahneman, D., & Frederick, S. (2002). Representativeness revisited: Attribute substitution in intuitive 

judgment. In T. Gilovich, D. Griffin, & D. Kahneman (Eds.), Heuristics of intuitive judgment: Extensions 

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Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometri-

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Kahneman, D., & Tversky, A. (1982). The psychology of preference. Scientific American, 246, 160-173.

Kahneman, D., & Tversky, A. (1999). Evaluation by moments: Past and future. In D. Kahneman & A. 

Tversky (Eds.), Choices, values and frames (pp. 2-23). New York: Cambridge University Press.

Kahneman, D., Knetsch, J., & Thaler, R. (1991). Anomalies: The endowment effect, loss aversion, and 

status quo bias. Journal of Economic Perspectives, 5 (1), 193-206.

Kahneman, D., Krueger, A. B., Schkade, D. A., Schwarz, N., & Stone, A. A. (2004). A survey method 

for characterizing daily life experience: The day reconstruction method. Science, 306, 1776-1780. 

Kardes, F. R., Posavac, S. S., & Cronley, M. L. (2004). Consumer inference: a review of processes, ba-

ses, and judgment contexts. Journal of Consumer Psychology, 14(3), 230-256.

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further evidence for two conceptual systems. Journal of Personality and Social Psychology, 63 (4), 

534–544.


Koch, A., Nafziger, J., & Nielsen, H. S. (2014). Behavioral economics of education. Journal of Economic 

Behavior & Organization. 

Krajbich, I., Ratcliff, R., Retzler, C., Rangel, A., & Philiastides, M. (2014, September). Eye movements 

reveal the effect of branding on consumer decisions. Paper presented at Annual Conference of the 

Society for NeuroEconomics, Miami, FL.

Kruger, J., Wirtz, D., Van Boven, L., & Altermatt, T. W. (2004). The effort heuristic. Journal of Experi-

mental Social Psychology, 40 (1), 91-98.

Laibson, D. (1997). Golden eggs and hyperbolic discounting. Quarterly Journal of Economics, 112, 

443-477.

Lakshminarayanan, V., Chen, M. K., & Santos, L. R. (2011). The evolution of decision-making under risk: 

Framing effects in monkey risk preferences. Journal of Experimental Social Psychology, 47, 689-693.

Lavecchia, A. M., Liu, H, & Oreopoulos, P. (2014). Behavioral economics of education: Progress and 

possibilities. NBER Working Paper 20609. Retrieved from http://www.nber.org/papers/w20609.



381   Guia de Economia Comportamental e Experimental

Lee, A. & Aaker, J. (2004). Bringing the frame into focus: The influence of regulatory fit on processing 

fluency and persuasion. Journal of Personality and Social Psychology, 86, 205-21.

Lee, K. K., Crdyer, C. E., & Nowlis, S. M. (2014). Jimmy Choo vs. Nike: Experienced adaptation for 

hedonic vs. utilitarian products. Paper presented at the Society for Consumer Psychology Annual 

Conference, Miami, FL.

Lee, S. Y., & Seidle, R. (2012). Narcissists as consumers: The effects of perceived scarcity on proces-

sing of product information. Social Behavior and Personality, 40 (9), 1485-1500.

Levin, I. P., & Gaeth, G. J. (1988). Framing of attribute information before and after consuming the 

product. Journal of Consumer Research, 15, 374-378.

Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and cri-

tical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149-188.

List, J. A. (2003). Does market experience eliminate market anomalies? Quarterly Journal of Econo- 

mics, 118 (1), 41-71.

List, J. A. (2006). Field experiments: A bridge between lab and naturally occurring data. Advances in 

Economic Analysis & Policy, 6 (2), Article 8.

Loewenstein, G. (2000). Emotions in economic theory and economic behavior. The American Econo-

mic Review, 90(2), 426-432.

Loewenstein, G. (2005). Hot-cold empathy gaps and medical decision-making. Health Psychology, 

24 (Suppl. 4), S49-S56.

Loewenstein, G., & Ubel, P. (2010, July 14). Economics behaving badly. The New York Times. Retrieved 

from http://www.nytimes.com/2010/07/15/opinion/15loewenstein.html.

Loewenstein, G., Bryce, C., Hagmann, D., & Rajpal, S. (2014a). Warning: You are about to be nudged. 

Retrieved from http://papers.ssrn.com/sol3/pape rs.cfm?abstract_id=2417383.

Loewenstein, G., O’Donoghue, T., & Rabin, M. (2003). Projection bias in predicting future utility. Quar-

terly Journal of Economics, 118 (4), 1209-1248.

Loewenstein, G., Sunstein, C. R., & Golman, R. (2014b). Disclosure: Psychology changes everything. 

Annual Review of Economics, 6, 391-419.

Loewenstein, G., Weber, E. U., Hsee, C. K., & Welch, N. (2001). Risk as feelings. Psychological Bulletin

127(2), 267-286.

Madrian, B., & Shea, D. (2001). The power of suggestion: Inertia in 401 (k) participation and savings 

behavior. Quarterly Journal of Economics, 116, 1149-1187.

Maheswaran, D., Mackie, D. M., & Chaiken, S. (1992). Brand name as a heuristic cue: The effects of task 

importance and expectancy confirmation on consumer judgments. Journal of Consumer Psychology, 

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382   Guia de Economia Comportamental e Experimental

Mani, A., Mullainathan, S., Shafir, E., & Zhao, J. (2013). Poverty impedes cognitive function. Science 

341 (6149), 976-980.

March, J. G. (1978). Bounded rationality, ambiguity, and the engineering of choice. The Bell Journal 

of Economics, 9(2), 587-608.

Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion and mo-

tivation Psychological Review, 98, 224-253.

Martin, L. (2014). Taxation, loss aversion, and accountability: Theory and experimental evidence 

for taxation’s effect of citizen behavior. Unpublished manuscript. Retrieved from http://sites.duke. 

edu/2014bmp/files/2014/10/Martin_TaxAcc.pdf.

Martin, S. J., Bassi, S., & Dunbar-Rees, R. (2012). Commitments, norms and custard creams: A social 

influence approach to reducing did not attends (DNAs). Journal of the Royal Society of Medicine, 

105, 101-104.

Mazar, N., & Ariely, D. (2006). Dishonesty in everyday life and its policy implications. Journal of Public 

Policy & Marketing, 25, 1-21.

Mazar, N., & Zhong, C. (2010). Do green products make up better people? Psychological Science, 21, 

494-498.

Mazar, N., Plassmann, H., Robitaille, N., & Lindner, A. (2014, September). The origin of the pain of pa-

ying: Evidence from fMRI and behavioral experiments. Paper presented at Annual Conference of the 

Society for NeuroEconomics, Miami, FL.

Mazzoni, G., & Vannucci, M. (2007). Hindsight bias, the misinformation effect, and false autobiogra-

phical memories. Social Cognition, 25 (1), 203-220.

McLeroy, K. R., Bibeau, D., Steckler, A., & Glanz, K. (1988). An ecological perspective on health pro- 

motion programs. Health Education Quarterly, 15 (4), 351-377.

Merritt, A., Effron, D. A., Monin, B. (2010). Moral self-licensing: When being good frees us to be bad. 

Social and Personality Psychology Compass, 4/5, 344-357.

Mitchell, G. (2012). Revisiting truth or triviality: The external validity of research in the psychological 

laboratory. Perspectives on Psychological Science, 7 (2), 109-117.

Mochon, D., Norton, M. I., & Ariely, D. (2008). Getting off the hedonic treadmill, one step at a time: 

The impact of regular religious practice and exercise on wellbeing. Journal of Economic Psychology

29, 632-642.

Moore, D. A., & Healy, P. J. (2008). The trouble with overconfidence. Psychological Review, 115 (2), 

502-517.

Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2005). The least likely of times: How remembering 

the past biases forecasts of the future. Psychological Science 16(8), 626-630.



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