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THEME 2: Availability of tourism products and services for the creation of future tour programs, and developing start up projects.
There are various opinions and perspectives on the topic of tourism products and services in the future tour programs and developing start-up projects.
Many of the survey participants and specialists in the field of tourism believe that the key to success in the industry is to create unique and authentic experiences for tourists. This means developing tourism products and services that showcase the distinct cultural, historical, and natural assets of a destination. (Slavik aged 58) noted that, offering tours that focus on local cuisine, traditional crafts, or eco-tourism activities can help to attract visitors who are looking for something different and memorable.
In terms of start-up projects, there is a growing trend towards technological innovation in the tourism industry, in addition (Zamira aged 39) added that many entrepreneurs and investors are looking to develop apps, platforms, and other digital tools that can help to enhance the tourism experience for visitors. This might include things like virtual reality tours, online booking systems, or personalized travel itineraries.
However, it's important to note that any new tourism products or start-up projects must be developed with sustainability and responsible tourism practices in mind. This means minimizing negative impacts on the environment and local communities, while maximizing the benefits for all stakeholders involved. By working together and taking a holistic approach, it's possible to create tourism products and services that are both profitable and beneficial for everyone involved.
THEME 3 Role of strategy for attracting new customers and save existing clients.
Most of them unanimously said that these days targeted advertising on social networks helps us very well, since every second person turns to the Internet when they need something, specialists recommend tour companies to leverage social media platforms like Facebook, Twitter, Instagram, etc. to attract and retain customers. These platforms offer an opportunity to showcase the company's services, engage with customers, and get feedback to improve the services.
Offer personalized experiences: (Daler aged 35) that offering personalized tour experiences can go a long way in retaining customers. By understanding customer preferences and travel habits, tour companies can customize their services to meet the specific needs of each customer.
Focus on customer service: According to both staff and specialists, excellent customer service is key to attracting new customers and retaining old ones. Providing prompt responses to queries, addressing customer concerns, and going the extra mile to ensure customer satisfaction can help build a loyal customer base.
(Regina aged 37) Provide unique experiences: she recommends that tour companies should offer unique experiences that can't be found elsewhere. This could include off-the-beaten-path destinations, local cultural experiences, and exclusive access to attractions that aren't available to the general public.
(Slavik aged 58) noted that provide transparent pricing: suggest tour companies to be transparent about their pricing. Hidden fees or unclear pricing structures can be a major turn-off for customers. (Said aged 30) added, by providing clear and upfront pricing information, tour companies can build trust with their customers and avoid any misunderstandings that could lead to dissatisfaction.