U.S. SECURITIES AND EXCHANGE COMMISSION |
15 THE MAIN DIFFERENCES BETWEEN STOCKS AND BONDS Stocks Bonds If the company profits or is perceived as
having strong potential, its stock may go
up in value and pay dividends. You may
make more money than from the bonds.
The company promises to return money
plus interest.
Risk: The company may do poorly, and
you’ll lose a portion or all of your invest-
ment.
Risk: If the company goes bankrupt,
your money may be lost. But if there is
any money left, you will be paid before
stockholders.
You take your time and make a careful decision. Only time
will tell if you made the right choice. You’ll keep a close eye on
the company and keep the investment as long as the company
keeps selling a quality computer that consumers want to use, and
it can make an acceptable profit from its sales.
WHY SOME INVESTMENTS MAKE MONEY
AND OTHERS DON’T
You can potentially make money in an investment in a company if:
• The company performs better than its competitors.
• Other investors recognize it’s a good company, so that
when it comes time to sell your investment, others want to
buy it.
• The company makes profits, meaning they make enough
money to pay you interest for your bond, or maybe divi-
dends on your stock.
You can lose money if:
• Consumers don’t want to buy the company’s products or
services.
16 |
SAVING AND INVESTING • The company’s officers mismanage the business, they spend too
much money, and their expenses are larger than their profits.