The Economist
April 22nd 2023
16
Letters
The business of economics
The Free exchange column on
why economics does not
understand business stated
that “economics likes to see
itself as a foundational
discipline, like physics, not a
practical one, like engineer
ing” (April 8th). In their quest
to be physicslike and evidence
based, economists are prone to
a form of selection bias by
focusing on problems where
data are relatively abundant. In
doing so, they tend not to
study problems where data are
necessarily scarce.
Often when studying firms
that are leaders in adopting
technology or innovative
business models we can only
analyse small samples, or even
a sample of one in the case of a
pioneer. Studying small
samples means obtaining
qualitative information and
inferring logically causal
processes about management
decisionmaking, organisa
tional governance, culture and
politics within and across
firms as they strive to innovate
and remain competitive. Such
approaches are well developed
in cognate disciplines such as
management, sociology and
politics, among others. Adopt
ing such approaches by work
ing collaboratively with such
disciplines can only strength
en the toolbox of economists
and contribute to a better
understanding of business.
Economics may still
continue to be a foundational
discipline, but it has the poten
tial to become as practical
as engineering.
Chander Velu
Professor of innovation and
economics
Department of Engineering
Sriya Iyer
Professor of economics and
social science
Faculty of Economics
University of Cambridge
The column concluded that
“economics has little of practi
cal use to say about what
makes a successful company.” I
must defend the profession. In
the consultancy firm where I
was a partner I was, despite
being chief economist, also at
various times head of strategy
and head of international
privatisations. We were not
there to advise only on
GDP
trends or interestrate policy.
If things have changed we
need to get our act together to
reverse the trend. It is impor
tant to encourage the young to
study economics as a degree
and then apply it in practice,
whether in the private or pub
lic sector. As I discovered
repeatedly during my career,
strategies done in a vacuum
without proper analysis and
understanding of what makes
an economy and an industry
tick rarely work.
Vicky Pryce
Former joint head of the
UK
Government Economic Service
London
Rice and climate change
“The global rice crisis” (April
1st) could be solved with new
but proven methods of cultiva
tion. These agroecological
approaches require fewer
chemicals and less water, but
increase yield and reduce
greenhousegas emissions.
Crops are not only more resil
ient, they draw carbon down
from the atmosphere into soil
and root systems.
One example is the System
of Rice Intensification (
SRI
),
one of the most costeffective
climate solutions identified in
2017 by Project Drawdown, a
nonprofit organisation.
SRI
involves the wider spacing of
plants and careful manage
ment of seedlings and water.
Research shows that water
consumption and emissions,
mainly methane, can be
halved. With 80% less seed,
farmers’ yields consistently
increase, often doubling or
more. Smallholder farmers
across Asia and Africa have
already adopted these practic
es. Innovative farmers in
Pakistan and Arkansas have
shown that
SRI
can be
mechanised and scaled.
SRI
is practised in over 60
countries, but still accounts
for only 510% of global pro
duction. Helping farmers
change their practices mainly
requires nonfinancial support
such as training, demonstra
tion and access to equipment.
The payback to farmers and
governments in productivity,
food security, water savings
and greater resilience to cli
mate stresses will be measured
in months. This is the kind of
initiative that should be a
priority at
COP28
, to be held in
Dubai later this year.
Dr
Adam Parr
Business fellow
Smith School of Enterprise and
the Environment
University of Oxford
Psychological warfare
The commander of Britain’s
National Cyber Force, James
Babbage, revealed that Britain’s
“doctrine of cognitive effect”
has only recently adopted the
principles of aiming for long
term results in offensive cyber
(“All in the mind”, April 8th).
That involves targeting elites
rather than the masses and
emphasising content based on
truth rather than intentional
falsehood, as being appropri
ate for a liberal democracy.
These are the same princi
ples identified and practised
by Charles Masterman’s fam
ous warpropaganda bureau at
Wellington House during the
start of the first world war.
Regrettably, they are so con
trary to conventional military
thinking and culture that they
have had to be rediscovered in
every war since.
Stephen Badsey
Professor of conflict studies
University of Wolverhampton
Cycling in London
We agree that improving road
safety means focusing on road
junctions and improving
vision for lorry drivers (“Zero
tolerance” April 1st). Transport
for London has indeed made
changes at more than 40 junc
tions, but many of these rede
signs retain what are known as
“critical issues” that the
UK
Department for Transport’s
junctionassessment tool and
T
f
L
’s own Healthy Streets
check for designers highlight
as objectively dangerous. For
example, some junctions
continue to allow heavy flows
of leftturning vehicles across
the path of cyclists.
Moreover,
T
f
L
has routinely
weakened or delayed progress
on rolling out safety measures,
primarily it seems to avoid
impacting busjourney times.
The stark reality of dangerous
junctions, particularly in
urban areas, is that any
improvements for safety must
come mostly by reducing
motortraffic capacity, which
means cities being clear about
their priorities to stop serious
road collisions. It is possible to
cut busjourney times and
collisions, but to do so means
reducing privatevehicle traffic
significantly. Bank Junction in
the City of London is a good
example of this.
Unless
T
f
L
and London’s
boroughs tackle dangerous
junctions with far more clarity,
the mayor’s strategy for
“Vision Zero”—no road deaths
or serious injuries—will
remain unachievable.
Simon Munk
Campaigns manager
London Cycling Campaign
Let me tell you how it will be
Your article on the mistakes
made by Richard Beeching
when he reshaped Britain’s
railways in the 1960s reminded
me that not everyone in that
decade disapproved of his
parsimony (“The great train
robbery”, April 1st). Beeching
also had his admirers. By the
late 1960s the Beatles’ record
label, Apple Corps, was out of
control financially and losing
so much cash that John
Lennon decided that one sol
ution was to meet Beeching in
the hope he would take control
of the business and apply his
famous costcutting skills.
The meeting did not go
well. Beeching told Lennon to
“stick to making records”.
Chris Drake
Director
H&D
Leicester
Letters are welcome and should be
addressed to the Editor at
The Economist, The Adelphi Building,
111 John Adam Street, London
wc
2
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6
ht
Email: letters@economist.com
More letters are available at:
Economist.com/letters
012
17
Essay
Artificial intelligences
A
mong the
more sombre gifts brought by the En
lightenment was the realisation that humans
might one day become extinct. The astronomical revo
lution of the 17th century had shown that the solar sys
tem both operated according to the highest principles
of reason and contained comets which might conceiv
ably hit the Earth. The geological record, as interpreted
by the Comte de Buffon, showed massive extinctions
in which species vanished for ever. That set the scene
for Charles Darwin to recognise such extinctions as
the motor of evolution, and thus as both the force
which had fashioned humans and, by implication,
their possible destiny. The nascent science of thermo
dynamics added a cosmic dimension to the certainty
of an ending; Sun, Earth and the whole shebang would
eventually run down into a lifeless “heat death”.
The 20th century added the idea that extinction
might not come about naturally, but through artifice.
The spur for this was the discovery, and later exploita
tion, of the power locked up in atomic nuclei. Cele
brated by some of its discoverers as a way of indefinite
ly deferring heat death, nuclear energy was soon de
veloped into a far more proximate danger. And the tan
gible threat of imminent catastrophe which it posed
rubbed off on other technologies.
None was more tainted than the computer. It may
have been guilt by association: the computer played a
vital role in the development of the nuclear arsenal. It
may have been foreordained. The Enlightenment be
lief in rationality as humankind’s highest achieve
ment and Darwin’s theory of evolution made the pro
mise of superhuman rationality the possibility of evo
lutionary progress at humankind’s expense.
Artificial intelligence has come to loom large in the
thought of the small but fascinating, and much writ
ten about, coterie of academics which has devoted it
self to the consideration of existential risk over the
past couple of decades. Indeed, it often appeared to be
at the core of their concerns. A world which contained
entities which think better and act quicker than hu
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