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Lecture 6
United Nations Children's Fund (UNICEF)
Plan:
1. UNICEF National Committees
2. Promotion and fundraising
3. The UNICEF World Warehouse
4. The UNICEF Innocenti Research Centre
United Nations Children's Fund is a United Nations Programme headquartered in New York City, that provides long-term humanitarian and developmental assistance to children and mothers in developing countries. It is one of the members of theUnited Nations Development Group and its Executive Committee.
UNICEF was created by the United Nations General Assembly on December 11, 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II. In 1954, UNICEF became a permanent part of the United Nations System and its name was shortened from the original United Nations International Children's Emergency Fund but it has continued to be known by the popular acronym based on this old name.
UNICEF relies on contributions from governments and private donors and UNICEF's total income for 2008 was $3,372,540,239. Governments contribute two thirds of the organization's resources; private groups and some 6 million individuals contribute the rest through the National Committees. It is estimated that 91.8% of their revenue is distributed to Program Services. UNICEF's programs emphasize developing community-level services to promote the health and well-being of children. UNICEF was awarded the Nobel Peace Prize in 1965 and the Prince of Asturias Award of Concord in 2006.
Most of UNICEF's work is in the field, with staff in over 390 countries and territories. More than 200 country offices carry out UNICEF's mission through a program developed with host governments. Seventeen regional offices provide technical assistance to country offices as needed.
Overall management and administration of the organization takes place at its headquarters in New York. UNICEF's Supply Division is based in Copenhagen and serves as the primary point of distribution for such essential items as vaccines, antiretroviral medicines for children and mothers with HIV, nutritional supplements, emergency shelters, educational supplies, among others. A 36-member Executive Board establishes policies, approves programs and oversees administrative and financial plans. The Executive Board is made up of government representatives who are elected by the United Nations Economic and Social Council, usually for three-year terms.
Following the reaching of term limits by Executive Director of UNICEF Carol Bellamy, former United States Secretary of Agriculture Ann Venemanbecame executive director of the organization in May 2005, with an agenda to increase the organization's focus on the Millennium Development Goals. She was succeeded in May 2010, by Anthony Lake.
UNICEF is an inter-governmental organization and thus is accountable to those governments. UNICEF’s salary and benefits package is based on the United Nations Common System.
UNICEF National Committees
There are National Committees in 36 industrialized countries worldwide, each established as an independent local non-governmental organization. The National Committees raise funds from the private sector.
UNICEF is funded exclusively by voluntary contributions, and the National Committee collectively raise around one-third of UNICEF's annual income. This comes through contributions from corporations, civil society organizations and more than 6 million individual donors worldwide. They also rally many different partners – including the media, national and local government officials, NGOs, specialists such as doctors and lawyers, corporations, schools, young people and the general public – on issues related to children’s rights
Promotion and fundraising
In the United States, Canada and some other countries, UNICEF is known for its "Trick-Or-Treat for UNICEF" program in which children collect money for UNICEF from the houses they trick-or-treat on Halloween night, sometimes instead of candy.
UNICEF is present in 191 countries and territories around the world. UNICEF designated 1979 as the "Year of the Child", and many celebrities includingDavid Gordon, David Essex, Alun Davies and Cat Stevens gave a performance at a benefit concert celebrating the Year of the Child Concert in December 1979.
Many people in developed countries first hear about UNICEF's work through the activities of 36 National Committees for UNICEF. These non-governmental organizations (NGO) are primarily responsible for fundraising, selling UNICEF greeting cards and products, creating private and public partnerships, advocating for children’s rights, and providing other invaluable support. The U.S. Fund for UNICEF is the oldest of the National Committees, founded in 1947.
New Zealand appointed, in 2005, 18-year-old Hayley Westenra, a talented, world famous opera / pop singer as their Ambassador to UNICEF, in an effort to enlist the youth of the world in supporting UNICEF. Westenra has made several trips to visit underprivileged children in third world countries on behalf of UNICEF, in an effort to publicize their plight, and has engaged in fund-raising activities in support of the UNICEF mission, as well.
On 19 April 2007, Grand Duchess Maria Teresa of Luxembourg was appointed UNICEF Eminent Advocate for Children in which role she has visited Brazil (2007), China (2008), and Burundi (2009).
In 2009, the British retailer Tesco used “Change for Good” as advertising, which is trade marked by Unicef for charity usage but is not trademarked for commercial or retail use. This prompted the agency to say, "it is the first time in Unicef’s history that a commercial entity has purposely set out to capitalise on one of our campaigns and subsequently damage an income stream which several of our programmes for children are dependent on”. They went on to call on the public “who have children’s welfare at heart, to consider carefully who they support when making consumer choices”.
In January 2007, UNICEF struck a partnership with Canada's national tent pegging team. The team was officially re-flagged as "UNICEF Team Canada", its riders wear UNICEF's logo in competition, and team members promote and raise funds for UNICEF's campaign against childhood HIV-AIDS. When the team became the 2008 tent pegging world champions, UNICEF's flag was raised alongside the Canadian flag at the games, the first time in the history of international Grand Prix equestrian competition that a non-state flag has flown over the medal podium.
The Swedish club Hammarby IF followed the Spanish and Canadian lead on 14 April 2007, also raising funds for UNICEF and displaying the UNICEF name on their sportswear. The Danish soccer club Brondby IF will do likewise from the summer of 2008.
Australian A-League club Sydney FC announced they would also enter into a partnership with UNICEF raising funds for children in the Asia-Pacific region, and would also display the UNICEF logo for the remainder of the 2011-12 A-League season.
Race driver Jacques Villeneuve has occasionally placed the UNICEF logo on the #27 Bill Davis Racing pickup truck in the NASCAR Craftsman Truck Series.
In Botswana, UNICEF has funded the development of new state-of-the-art HIV/AIDS education for every schoolchild in Botswana from nonprofit organizationTeachAIDS.
UNICEF recently announced a landmark partnership with Scottish club Rangers F.C. UNICEF will partner the Rangers Charity Foundation and have pledged to raise £300,000 by 2011.
In 2010, UNICEF created a partnership with Phi Iota Alpha, making them the first Greek Lettered Organization UNICEF has ever worked with. In 2011, Phi Iota Alpha raised over $20,000 for the Tap Project and the Trick or Treats for UNICEF Campaign.