Hotels a hotel

Use Specific Terms When Writing Descriptions – Make sure you use specific terms that appeal specifically to your target market (e.g., “luxurious”, “romantic”). This will help you target your readers more accurately and create descriptions that resonate with them on a personal level.

Use Images to Illustrate your Point Rather than Just Listing Facts & Features – Photos are the perfect way to illustrate points – use them to show potential guests what your hotel has to offer, rather than just telling them! Captivating images that evoke a feeling will help readers feel as if they’re right at the resort.

Keep It Concise – Descriptions should be concise but still provide all the key information a reader needs in order to make an informed decision about booking a room. Resist the urge to go into too much detail – it could confuse and distract guests instead of helping them decide whether or not they want to stay with you!

Shoot for Excellence – In everything you do, aim for excellence – this includes writing great hotel descriptions! By following these tips, you can create descriptions that capture guests’ attention and encourage them to book a room with you!

How To Avoid Writing Confusing Words When Describing A Hotel

Hotels often fall into the trap of writing confusing words and phrases when describing their property because the hotel industry consists of many travelers from different parts of the world which means encountering those that speak many languages. Understanding the written description of a hotel can be complicated for non-native English speakers because many words sound similar in English, but have different meanings.
For example, there is a “lobby” which is a room with a desk where guests check in, and “lobe” which means lobe of the brain or lobe of an organ. A non-native English reader can read “lobe as lobby” and may be confused. Other similar jargon issues like “a hotel room and a hotel suite” can be confusing. Hotel rooms and a hotel suite are not the same thing. Suites are larger and most likely have attached bathrooms with a living space, a kitchen, and or dining space. Hotel rooms tend to have the basic essentials which are a bed, bath, and a TV with a desk.
Sensory language and the proper tone can help appeal to a consumer to give them a sense of the hotel. The tone used in hotel descriptions should be professional and inviting. This language can be best utilized by having either a concise, positive or active voice.

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