its subjects and the contradictions that call for their resolution and making optimal deci-
sions in the information interaction policy grow in number, the author of the paper draws
attention to the fact that the integrative function of journalism is coming to the fore. The
process of information exchange is viewed in the paper as a process of creating a kind of
a commonality where information correlates with the meanings of all the participants of
communication interaction, producing a certain degree of mutual understanding as well as
the joint creation of meaning and generation of meaning. In conclusion, the author states
that it is the communication function of screen culture, with its specific semiotic system,
which enables screen media to catalyze dialogue and serve as a sort of “cultural glue” of
the developing media civilization.
dialogue, globalization, screen culture, dialogic relationships, screen media,
television, journalism, media linguistics.
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The paper focuses on the phenomenon of the so-called wandering plots, which were
studied, in terms of historical poetics, by Russian literary scholars of the 19
The author analyzes the theory of wandering plots, the place of such plots in Jung’s col-
lective unconscious and then turns to political storytelling in order to study their role in
political stories. With the use of interdisciplinary and systemic analysis, the author consi-
ders the ways wandering plots work, the interrelation of these plots with archetypes and
images and their possible effects on the political communication of an individual leader.
Several instances of using wandering plots in political communications are analyzed in the
paper. Particular attention is given to one of the most intriguing cases, namely the one in
which Norwegian Prime Minister Jens Stoltenberg disguised himself as a taxi-driver in the
2013 election campaign. Cases from Russian political life are also used as examples, in
particular, the wandering plots associated with the image of the Russian President Vladimir
Putin. The author studies not only the content of the cases but also the effect the use of
these plots has on the images of political leaders. The conclusion made in the paper is that
wandering plots are a powerful tool of political storytelling, which, when used properly,
can significantly affect political communication.
political PR, storytelling, wandering plot.
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, 7 October. Available at: http://www.amic.ru/news/314567/
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