Sctcmg2020FA070. docx

Keywords: Motivation, professional qualities, professional activity, psychological support.
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1. 
   Introduction
   

Currently, the quality of professional activities is determined by their results and satisfaction of the needs of the employees. The ability of management and personnel to identify highly motivated employees, create a team and carry out job placement, gives the company a market advantage, determines its long-term development. The development of professional personality motivation begin in studying at universities. They are a condition for the effective training of young specialists.

In professional activities, motivation determines the nature of human actions, its potential capabilities, the need for this type of activities. Using traditional forms of material incentives and external control, it is impossible to ensure high quality work.

2. Problem Statement

A huge number of theories and research on motivation are fragmentary, one-sided and do not provide a holistic, clear picture of the phenomenon. At present, many conflicting theories have been developed to explain why the individual acts; why he performs certain actions; why some people have more developed motivation than others and succeed where those with no less opportunities and abilities fail. The basis of the psychological approach to professional motivation was the development of psychologists who specialized in personality psychology. The competency motivation model is based on a desire to learn the environment and gain new experience (Karl Rogers, Gordon Allport, etc.) (Dundar, 2006).
There is a gap between theoretical knowledge of professional motivation and the application of this knowledge in organizing the psychological impact and accompanying this process in professional activities. The issue of motivation is quite difficult to study in practice. Despite the unresolved problems, psychology has accumulated a large amount of knowledge on motivation. One of the definitions is a system of internal factors causing and directing the behavior of a person or an animal focusing on achieving a goal.
According to Samoukina (2006), motivation has two meanings: a system of factors that determine behavior (needs, motives, goals, intentions, aspirations), and as a characteristic of the process that stimulates and supports behavioral activity at a certain level. In scientific literature, motivation is considered as a set of psychological reasons explaining human behavior, its beginning, orientation and activities.
In order to carry out activities, motivation is required. However, if the motivation is too strong, the level of activity and tension increases, discrepancies occur in behavior, i.e., work efficiency decreases. In this case, a high level of motivation causes undesirable emotional reactions (tension, excitement, stress, etc.), which worsen activities. The essence of any human motivation is to find recognition, respect, support (Khrebina, 2017).
The group of motivational theories are the theory by A. Maslow, the theory by D. McClelland, the two-factor model by F. Herzberg (as cited in Hekhausen, 2003).

3.