Selçuk iletiŞİM

Selçuk İletişim, 5, 3, 2008
26
tion measured the self identification of students
with serial characters.
Table 1 Sample distribution of students ac-
cording to faculties
Faculties
Number of
registered
students
Sample
size
Dentistry
325
20
Education
9348
295
Science & Letters
5739
180
Fine Arts
268
35
Law
2250
75
Economics
3533
120
Divinity
553
30
Communication
1317
50
Vocational Education
4087
130
Eng & Arch.
4738
150
Medicine (Meram and
Selcuklu)
1187
40
Technical Education
1018
40
Veterinary
663
30
Agriculture
1271
50
Social Sciences
6291
200
Technical Sciences
3849
125
Health School
1141
40
TOTAL
47578
1610
RESULTS
Watching Yabanci Damat Serial Behaviour
and Greece Perception
Study show that 21.7 % at student watch ya-
bancı damat very rarely, 41.7% watch some-
times, 27.3 % of them watch often   and 9.4 %
of them watch always. The most loved charac-
ter in serial is “Memik Dede” (21.3%) and
followed by “Kahraman” (19.8%), “Feride”
(15.6 %), “Nazlı” (14.6%), and “Niko” (9.9%).
As seen in results Turkish characters loved
more than Greek characters.
We  asked  to  respondents  if  you  really  love  a
Greek, will you marry with him/her. Results
showed that 39% of respondents say yes while
61%  of  them  say  no.  In  this  case,  we  can  say
that the tension between Turks and Greeks still
continues.
For the measure of Greek perception respon-
dents list the friends and hostile countries.
According to the results Greece is in the third
place with a 12.6% in hostile countries. On the
other side, in friendly countries Greece take the
place 14th place with 1.8%
Similarly in another question, respondents give
points with a 10 point scale is Greece friend vs
hostile country to Turkey. This question has a
mean of 3.7. In other words Greece perceptions
among Turkish students still stay on hostile
side.
Uses and Gratification Motives for Watching
Yabancı Damat
In order to describe and summarize respon-
dents’ motives towards watching Yabancı
Damat serial, a series of exploratory factor
analysis were employed on items for watching
Yabancı Damat  serial.  Table  2  presents  the
factor solution of exploratory factor analysis
(EFA) performed on 36 items for reason of
watching Yabancı damat  serial,  which  pro-
duced following factor structure Principal
Component and varimax rotation was em-
ployed  and  the  minimum  size  of  loading  was
set to 30.
The first factor is composed of items about
“contribution of the serial to Greece-Turkey
relations”. 11 item related with Greece-Turkey
relation take place in this factor. Meanwhile the
mean of the items is relatively low and stan-
dard  deviation  is  high.  The  first  factor  with  a
high reliability value (cronbach’s alpha = .90)
alone accounts for 16.1 percent of total varia-
tions.
The second factor was called “performance of
serial” the items about the performance and
success of serial combined in this factor. 10
items making up the factor also have high
mean values, which indicate higher agreement
with the items. In this factor, students think
that, the story is real, performance of actors is
good and the scenario is different from other
serials. This shows that the good performance
of serial as a total is a strong reason for watch-
ing Yabancı Damat. The second factor explains
12.7 percent of the total variation (cronbach’s
alpha= .86)

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A Crosscultural Serial: Watching Motives Of The Serial… (20-29)
27
Table 2 Factor Loadings of 33 Uses and Gratifications Items for Watching Yabancı Damat Serial
Factors
I’m watching Yabanci Damat because………
__
X
SD
1
2
3
4
5
Contribution to Greek-Turkish Relations
It enables me to think differently from perceptions of social
stereotypes about Greeks
2,49 1,15 ,774
The serial reduces my prejudices against Greeks
2,44 1,17 ,761
It helps our people to think in a more unprejudiced manner
2,89 1,18 ,657
It enables me to view international relations more objectively   2,70  1,19  ,619
The serial acts as a guide about how I should think about
Greeks
2,50 1,16 ,607
It helps me to question my political judgments about Greeks   2,66  1,14  ,604
Historical prejudices have no validity today
2,56 1,28 ,597
It brings the people of the two countries closer
2,93 1,23 ,561
It assumes a diplomatic mission between the two countries
2,60 1,19 ,510
I find support for my values in it
2,76 1,27 ,481
It enables me to empathies with others’ problems
2,95 1,17 ,416
Performance of serial
I find the plot realistic
3,08 1,23
,690
I find the acting very good and the roles realistic
3,72 1,13
,610
I like it for the references it makes to the relations between the
Turkish and the Greek people
3,28 1,27
,587
It reflects the views of  the two nations about each other
3,40 1,27
,554
I think that its scenario is unique and different from other TV
serials by virtue of its theme
3,40 1,18
,547
I see the similarities between the two cultures
3,14 1,26
,526
I develop an opinion of Greeks
2,87 1,25
,520
It has handled a political question from a different perspective
3,40 1,19
,509
It is a story that is in conformity with my world view
2,64 1,23
,505
The serial is in conformity with our moral values
3,11 1,27
,483
Humanistic side of serial
It lends support to the anticipated cohabitation of the two
nations, though fictionally
3,32 1,18
,589
The serial is good fun
3,91 1,15
,573
It highlights the fact that human values are above all kinds of
prejudices
3,45 1,19
,539
The fact that the serial is also watched in Greece increases its
importance
3,33 1,22
,531
It represents a good example to the fact that the new genera-
tion may view incidents more impartially than their parents
3,22 1,25
,521
The elimination of animosity, though fictional,  between the
two countries makes me happy
3,35 1,36
,509
Frequent advertorials about the serial and its media coverage
aroused my curiosity
2,90 1,22
,470
Nationalism
It increases my patriotic feelings
3,05 1,37
,702
I learn about what Greeks think about us
2,95 1,27
,659
I watch it to learn about how the attitude of the Turkish
people towards Greeks is reflected in the media
2,83 1,25
,612
It helps me keep abreast of social realities
3,10 1,20
,474
I watch it because I see my local and cultural values in it
2,83 1,33
,433
Media use
I watch it out of my admiration for the actors and actresses
2,97 1,36
,696
I watch it because my family/friends watch it
2,44 1,25
,637
I pass my free time by watching it
3,08 1,33
,601
Eigenvalue
5.8
4.6
3.4
3.0
1.7
Variance explained (%)
16.1
12.7
9.3
8.4
4.7
Cronbach’s alpha
.93
.90
.86
.79
.73
.61

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