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APPENDIX 2: A sample of the survey questionnaire
Thank you for taking time to complete this survey. This survey is designed to research the objectives, extent and
methods of social media usage by Performing Art Centers as a marketing and sales tool. Your answers will be
completely anonymous and will be used for thesis of a graduate student.
Social Media is defined as any form of online publication or presence that allows end users to engage in multi-
directional conversations in or around the content on the website.
Social media marketing is a term that describes use of social media tools for marketing, sales, public relations and
customer service. Common social media marketing tools include Twitter, LinkedIn,
Facebook, Flickr, Wikipedia,
Orkut and YouTube.
A brand advocate is defined as loyal customers who very actively participate in social media activity and
engage other users increasing message visibility and enhancing brand awareness
Question 1: Please choose what social media tools you use to promote your company. Please choose all
that apply
Facebook
Twitter
MySpace
Blogs
LinkedIn
Youtube
Flickr
Forums
Social bookmarking
Do
not use social media tools
Other
In the next 7 questions, please, identify what objectives you have using each social media tools. Please assess
the effectiveness from 1 (not important at all) to 5 (very important) for each Social Media Tools?
Dostları ilə paylaş: 
