| 4.10 Social media marketing free venues
Only one respondent out of 22 who indicated that his company does not use social media tools to
promote its business. The respondent indicated the willingness to use social media tools for marketing in the
future. Because, this venue is a government entity and usage of some social media tools may be restricted the
respondent did not check any tools he would use in the future. As far as the future objectives of using social
media tools, promoting events/ticketing/programming is viewed by this company as the most important tactic
and was rated at 4 (important). Increasing web traffic and brand awareness, building relationship, raising
funding and research interests/values/preferences of patrons were assessed as unimportant with a score
ranging from 3 to 1.
The data obtained of the analysis of the survey results were used to develop conclusions and
recommendations of the study which are presented in the Chapter 5.
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