Contemporary Problems of Social Work Современные проблемы социальной работы academic journal

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CONTEMPORARY PROBLEMS OF SOCIAL WORK
The greatest dependence on import is observed in segments: Joint stock bank, KRUE, switches, 
a TT, a cable 330 – 500 kW. More favorably affairs with OPN, TN, ShR and STK are.
Generally the negative trend of dynamics of the market of the electrotechnical industry 
in Russia is caused by that the reasons of permanent decrease in a share of the Russian 
manufacturing enterprises in a total amount of consumption of electrical equipment in Russia 
aren’t eliminated.
From our point of view there are two ways of an exit from this trap
1)  One of scenarios is concentration on development of breakthrough technologies in the 
field of electrical equipment and their planned introduction through pilot production. Despite 
all negative tendencies, the domestic enterprises keep the high potential of development, and 
their many development has innovative character [7].
Potential of development of the industrial enterprise – a set of the resources necessary for 
the organization of production, it includes:
1) production potential;
2) institutional capacity;
3) financial potential;
4) personnel potential;
5) market potential
6) tax potential
Production potential. The condition of production capacity of the enterprise has direct 
impact on its investment solvency that, however, is practically not considered by investors and 
creditors. It is accepted to estimate a financial condition more often or to speak about the 
available capital of the enterprise and management efficiency to them.
The institutional capacity can be defined by the economical and organizational analysis [10].
Financial capacity of the enterprise has to correspond his politician of financing of all 
activity and especially – his innovative activity as a basis of development of capacity of the 
enterprise [13].
Results of research allow to draw a conclusion on the high level of the competition of the 
enterprises of the electrotechnical industry in the external and internal markets therefore 
both the financial and market capacity of manufacturing enterprise in this branch should be 
estimated taking into account risks of the branch international competition at realization of 
concrete marketing strategy [11].
It is accepted to estimate a financial condition of the enterprise more often or to speak about 
the available capital of the enterprise and management efficiency of Increase of efficiency of 
the capital of the enterprise of the electrotechnical industry within modern innovative approach 
perhaps only on the basis of strategic management of his innovative activity [12].
Personnel potential defines a possibility of implementation of any plans of the organization. 
For increase of personnel potential the dress can recommend application of human resource 
management on the basis of the analysis of works and level of competence. This reception for 
increase of personnel potential in the sphere of innovative activity is especially effective [14].
Now the concepts “tax capacity of the region” and “the tax potential of a national economy 
(national economy) are applied. However, it is quite correct to talk and about tax potential and 
separately taken managing or even the citizen of the country [15].
Thus tax regulation, along with other economic levers, possesses an important role in 
achievement of the demanded level of investment activity [16].
Advantage of approach of capacity-building consists also that in uncertainty situations it 
provides to heads of the purpose and strategy of their achievement. The size of capacity of 
the enterprise predetermines its competitiveness, creates favorable prerequisites for successful 
activity, helps to take steadier positions in the market [9].

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VOLUME 2, No. 1, 2016
The advantage of the approach of capacity building consists in the fact that in situations 
of uncertainty it provides managers with the objectives and strategies to achieve them. The 
value potential of the enterprise determines its competitiveness, create favorable conditions 
for successful activity, it helps to take a strong position on the market.
But for the sustainable development of the enterprise is not enough to have only the 
economic potential of sustainability. It should be continuous improvement and capacity 
building of all elements of the stability of an industrial enterprise to improve performance. 
Also, you must have the internal driving forces that have contributed to the development of 
the enterprise. Therefore URPP necessary potential for industrial development of the enterprise.
The economic potential of the sustainable development of industrial enterprise – the 
possibility of the company to ensure efficient use of resources due to the presence of the 
economic potential of the industrial enterprise sustainability, and the opportunities that provide 
growth performance production, improvement of business processes due to the presence of the 
economic potential of industrial development of the enterprise [17].
The economic potential of industrial development of the company – a process of compounding 
and improving the sustainability of the economic potential, as well as factors that contribute to 
the development, improvement of production technology, the introduction of a completely new 
product on the market, ie, availability of innovative and investment potential.
Ie economic potential of the sustainable development of industrial enterprises determines 
the possible forms the future flows of the enterprise. Therefore, if we consider the company in 
a static position at the present point in time, the estimates obtained only characterizes the 
stability of the enterprise. And the use, evaluation and management of the economic potential 
of the sustainable development of the enterprise allow to consider the system dynamics, which 
is one of the main condition for evaluation of sustainable development of industrial enterprise.
Also, the potential for sustainable development is influenced by external factors such as 
global, national and regional capacities. The favorable situation on the world market, a positive 
investment climate in the country, as well as the availability of supports programs in the region 
form the opportunities for successful business, with regard to business and industry.
Analysis of the potential of the enterprise it is expedient to carry out the following sections:
1. Production (volume, structure, rates, proportions, the assortment range of enterprise, 
the degree of renewability in the breadth and depth of assortment; security of raw materials, 
inventory levels, speed of use; cash machine park and the extent of its use, reserve power, a 
technological novelty ; location of production and the availability of infrastructure, ecology of 
production).
2. Distribution and marketing (transportation products, transport capacity and cost 
evaluation, storage of inventory, stock levels, their location, speed, handling, availability and 
storage capacity and storage, the ability to refine and installation products; sale of individual 
products, sales territory, cost, types of customers, resellers and distribution channels).
3.  Organisation and management (organization and management system; and quantitative 
composition of the professional staff, the cost of labor, turnover, productivity, level of 
management, firm culture).
4. Marketing (market research, product, distribution channels, sales promotion and 
advertising, pricing, innovation, communication links and information; marketing budget and 
its implementation, marketing plans and programs).
5.  Finance (financial stability and solvency, profitability and margins, equity and debt and 
their relationship).
Intercompany information is more accurate, reliable, easily obtained, and amenable to 
systematization. However, it may be insufficient to assess the potential of the enterprise. In 
this case, the selection of external information should be for comparable indicators, using 
various methods and techniques [20].

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