Dpr1214 c pdf d I s c o V e r y
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- Bu səhifədəki naviqasiya:
- Advanced technology for precision fi t.
- Free Case Consultation
- Q: Tell us a little about your background. A
- Q: How did this product/technology come about A
- Q: What are some of the product’s best benefts A
- Q: How do you expect this technology to help improve oral care going forward A
Interested? Circle Product Card No. 46 ES533259_DPR1214_025_FP.pgs 11.21.2014 01:34 ADV black yellow
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©2014 Den-Mat Holdings, LLC. All rights reserved. Adidas is a registered trademark of Adidas AG Joint Stock Company. 801332400 11/14SN Great quality was never this light or affordable! Experience all-day comfort with PeriOptix loupes and headlights that can weigh as little as 45 grams! PeriOptix has all the features you want at a price you will love. PeriOptix TTL with Adidas Adivista Sports Frame • Small, light weight, and high quality loupes • Available in 3 magnifications • 4 standard working distances • 8 frame colors PeriOptix Mini LED Headlight • Weighs only 7 grams • Extremely bright and portable (40,000 lux) • 8-hour rechargeable, replaceable battery • Easy user-replaceable cable Astonishingly light. Order yours today! 1-800-4DENMAT (1-800-433-6628) or visit www.denmat.com/perioptix Interested? Circle Product Card No. 47 ES533257_DPR1214_026_FP.pgs 11.21.2014 01:34 ADV black yellow
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It’s not just the precise fi t of our implant restorations; it’s how well our dental laboratory fi ts you and your practice.
“With SIMPL and Town & Country, I have the confi dence and the ability to restore any implant case” —Dr. Jones “SIMPL restorations from Town & Country, fi t so well, I can seat a case in just 15 minutes.” —Dr. Glassman Give us a try, you wonÕt be disappointed. Call 800.925.8696 to learn more, visit wwww.townandcountrydental.com. Established 1962 ES497368_DPR1014_TOWN1_FP.pgs 09.03.2014 23:43 ADV black yellow
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Add any restoration Included Included Included Included Established 1962 Town & Country Dental Studios. The right fi t for you and your practice.
SIMPL Dental Restorations SIMPL makes the practice of restoring implants uncomplicated, stress-free, and profi table. Here’s how: Easy to prescribe. All it takes to create a SIMPL restoration is a fi xture-level impression with transfer coping, a counter model and bite.
are machine-fabricated directly from 3D computer models generated from exacting laser scans of each master cast. You get a patient-specifi c abutment you can fi t quickly and easily.
order. Every SIMPL case is delivered complete with all parts included: choice of crown, abutment screw, anti- rotation placement jig, the Atlantis custom abutment (either titanium or zirconia), and soft-tissue model.
Northeast, Town & Country has the experience and technical know-how to support you every step of the way.
complete a SIMPL case in as little as 10 days, all with an outstanding warranty. Free Case Consultation – Call us at
1-800-925-8696 www.townandcountrydental.com Super Elite Lab ©2014 All rights reserved. SIMPL is a registered trademark of Town & Country Dental Studios ES497369_DPR1014_TOWN2_FP.pgs 09.03.2014 23:43 ADV black yellow
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PEOPLE
behind the SCeneS GC America David Bogusz Deming Prize Award Carestream Dental’s Matthew Greer, product manager for extraoral imaging, recently answered questions from DPR on the new CS 8100 3D extraoral imaging system. Q: Tell us a little about your background. A: I have been with Carestream Dental since 2011 in various roles, ranging from Customer Service to Product Management. I started from the ground up to really get to know our customers and understand their expectations and needs. Now, I am responsible for translating those needs into new products, like the CS 8100 3D, as well as enhancements to Carestream Dental’s current extraoral imaging portfolio—including panoramic, cephalometric and CBCT units.
10 years ago with the launch of the 8000 extraoral imag- ing system. We knew the 8000 was just the frst step—the plan was always to move towards a more affordable and easy-to-use imaging systems for all dental professionals. What we call the “Voice of the Customer,” is very important at Carestream Dental; the needs of the general practitioner were foremost in our minds while developing the system. What we were hearing was that doctors wanted the benefts of CBCT, but didn’t want to give up valuable offce real estate, so we knew compact was key. However, when you go smaller, you have to be clever. We were able to minimize the space required while maximizing image quality and ease of use. For example, we removed the laser beams for patient posi- tioning and replaced it with a lettered bite block that is as easy as ABC for consistent patient posi- tioning. The CS 8100 3D also features a brush- less induction motor that keeps the system vibration-free and virtu- ally noiseless—great for image quality and when working in a small space. Q: What are some of the product’s best benefts?
ing with the power of 3D into one easy-to-use unit. It’s designed to fit the needs of large and small practices, alike—more specifcally, general practitioners, endodon- tists and periodontists. Plus, it has the smallest footprint of any 3D imaging unit on the market—the CS 8100 3D could literally fit inside a closet. I’ve seen “before and after” pictures of the unit standing in place of what was once a bookshelf. Thanks to a special, patented process, the boxes that the CS 8100 3D is delivered in can actually be broken down and used to assemble the unit in less than half a day. Not only did we design the CS 8100 3D to give the practi- tioner the best image quality available in the most compact system on the market, but we also stand by the robustness of this product with a never-before-seen eight year war- ranty available at the time of purchase. Q: How do you expect this technology to help improve oral care going forward?
it’s a great option for anyone, from general practi- tioners to specialists. Our ultimate goal was to take CBCT imaging to the doctors who never thought it would be a possibility for their practice. 3D imaging really is now available for everyone. With the power of 3D, not only can you perform procedures with more confdence—like implant placements—but you can do them more effectively—like molar endodontics—and you can also facilitate greater acceptance of treatment. The CS 8100 3D features the EndoHD mode (5 cm x 5 cm), for high-resolution scans with 75 µm preci- sion to capture the smallest details of root and canal morphology. The system also facilitates lower dose examinations by acquiring images quickly with Fast Scan mode. I became interested in the imaging industry while studying for my bachelor’s degree in biomedical engi- neering. In conjunction with the MR Research Group and the Clinical Cardiovascular Research Institute at Emory University School of Medicine, I was part of a team that designed and built a MRI-compatible calf exer- cise machine for use in a phase II clinical trial determining the effectiveness of a novel pharmaceutical therapy for patients with peripheral arterial disease. I have always had a passion for technology, espe- cially technology that can improve patient outcomes. Seeing that technology in practice and being a part of bringing that technology to the market to deliver life-altering treatments inspired me then and contin- ues to drive my work today. I am proud to work for a company that champions an approach of designing humanized technology that provides diagnostic excel- lence in an easy-to-use format to integrate with any workfow. by Stan Goff December 2014 |
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27 David Bogusz, Senior Marketing Manager at GC America Inc., believes the marketing department and everyone at GC America does business according to the Semui philosophy, which touts doing something not for your sake but the sake of others. “GC lives Semui by improving the quality of health products we provide with the goal of making frst-in- class products that make a difference for our custom- ers,” he explained. GC America, Inc., won the prestigious Deming Prize Award earlier this year, the frst American dental com- pany to ever win the award. They are the fourth company in the United States ever to earn the award. The Deming Prize commemorates the work of Dr. William Edwards Deming, an influential figure in Japan’s value of statistical quality control. Established in 1951, the award represents an acknowledgment that of exemplary efforts in Total Quality Management (TQM). TQM is a collection of systemic activities that per- meate an organiza- tion to achieve their objectives and satisfy customers. “Applicants for the Deming Award need to demonstrate they have implemented effective quality man- agement methods, established the structure for implementation and put these methods into practice,” said Bogusz. “This is cen- tered around customer-oriented strategies.” He went on to explain that GC America demon- strated a company-wide quality system that spanned all departments, based off capturing customer response. Everything centers on the system and any breakdowns within the system are thoroughly analyzed to find the cause. The goal is continuous improvement, also commonly known as kaizen. Bogusz said the process was rewarding. “What was most rewarding to me was seeing full implementation of kaizen into daily, weekly, monthly activities and seeing this manifest within the Marketing Team and GC America as a whole,” he said. Bogusz also said that you never know when some- thing from your experience may be needed, even from school. During the Deming process, GC America needed statistical analysis of new product sales gaps involving the use of scatter-diagrams. He describes dusting off his old college textbook to review how to do it. It worked: GC America analyzed the sales to budget gaps and implemented a modifcation to the new product launch process to bridge those gaps. Bogusz knows that marketing can be challenging. However, it also means that you are involved with so many aspects of both setting and driving strategy related to future growth. “Variety is the spice of life. Marketing, to me, is a daily variety that is subject to swings where something you are working on today is completely on the back-burner tomorrow,” he said. “What I have learned in my work history is that you need to be incredibly flexible and somewhat emotionless when these swings occur. I abso- lutely love the challenge this presents.”
Photos courtesy of GC America (top) and Carestream Dental (bottom). Carestream Dental Matthew Greer CS 8100 3D extraoral imaging system ES534348_dpr1214_027.pgs 11.24.2014 23:16 ADV black yellow
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