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www.i-CAT.com | 1-800-205-3570 By completing and submitting this sweepstakes entry form, I give i-CAT permission to contact me using the information provided above. I understand that no purchase is necessary to participate VIP Trip to the 3D Congress Sweepstakes open from April 25 until one month prior to the next 3D Congress on Dental Imaging event. The drawing will be one month before the next 3D Congress on Dental Imaging event. Purchase will not increase the odds of winning. Void where prohibited. Full terms and conditions available at http://info.i-cat.com/freecongress. © 2014 i-CAT. All rights reserved. WIN A VIP TRIP
ON 3D DENTAL IMAGING Free Admission and 2-Night Stay Please send me more info on the i-CAT FLX family ES532314_DPR1214_ICAT1_FP.pgs 11.19.2014 02:31 ADV black yellow
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UNITED STATES NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 100 HATFIELD, PA POSTAGE WILL BE PAID BY ADDRESSEE DPR VIP 1214 5321 i-CAT 2800 CRYSTAL DR HATFIELD PA 19440-9933 ES532313_DPR1214_ICAT2_FP.pgs 11.19.2014 02:31 ADV black Fold
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FOR ME TO DO... – Sebastian, Patient of Dr. Juan-Carlos Quintero “ Sebastian had been sufering from snoring, mouth breathing and grinding his teeth at night, plus battling frequent sinus and ear infections. He was also struggling with any kind of vigorous athletic activity— all of which are just not normal for a boy his age. “ “ What I found analyzing a full field of view 3D scan changed my practice – and the life of this special young boy.” – Dr. Juan-Carlos Quintero Quintero Orthodontics, Miami, FL STORIES.i-CAT.COM SEE THE FULL REPORT AT Available exclusively through www.i-CAT.com 800.205.3570
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PEOPLE
behind the SCeneS Nicki Allen, Director of Product Management at Pelton & Crane, pours customer insight into every product they make. Along with her team, she looks for ways to improve workfow, ergonomics and patient experience for clinicians. What makes her job the most rewarding is when customers notice the result of these efforts to make their lives easier or better. “Nothing beats the feeling of talking to a customer who uses one of our products and notices or appreciates something you deliberately put into the design. We want the people who use our products to say, ‘The people who designed this really understand me!’” she said. The New Spirit 3300 dental chair allows for the most ergonomic access to the oral cavity of any chair in the market. Allen managed the Pelton & Crane team to enhance the features on their previous dental chair. Specifcally, they increased the weight limit and range of motion, allowing the new chair to go lower. These features, coupled with their narrow back design, allow for better access to the oral cavity for dentists of all stat- ures. They simplifed the chair operation to one-touch programming, and also redesigned the base to make it easier for patients to get in and out, and modernized the look to refect an updated esthetic. “A lot of research goes into the products we create,” she said. “In all of our designs, we are mindful of trends we see in the market, and implications of those trends on the product development.” Allen’s team works alongside dental practitioners to identify design opportunities. When it comes to dental operatory equipment, Allen learned the most surprising thing is that it’s not just furniture. It’s a meaningful purchase, and it means different things to different people. “Some doctors want their operatory equip- ment to reflect their standard of patient care. Some of them want to improve the patient expe- rience. Some of them use the equipment because they want to optimize their workflow,” she explained. “It’s not just furniture; it’s not just like buying an end table. It can serve a number of purposes depending on what that person’s objectives are.” Allen is passionate about intuitive product design. She notices and appreciates when a prod- uct is designed with the customer in mind. She explained that there are products in your life designed by someone who understands your needs both apparent and unmet. She shares this apprecia- tion for thoughtful design with her team at Pelton & Crane, a diverse group with the same focus. “Everyone is passionate about the product and serving our clients to the best of our abilities,” she said. “We have a phenomenal diversity of talent working side-by-side. On the Pelton Spirit 3300 Project Team, we had a technician who has been with the business for more than 40 years work- ing alongside a newly graduated MIT engineer, a former military leader, an ex-professional athlete and a graphic designer—all with the same shared goals. It gives you such an incredible sense of team.”
Pelton & Crane Nicki Allen Spirit 3300 Devon Thormodsgaard knows loupes. He’s been in the industry for a few years now and worked with some of the premier manufacturers of loupes. He chose DenMat’s PeriOptix Loupes because he saw an opportunity to help people. “I was able to help my customers before but now I can help others more. Deep down, I like to help people. Honestly, that’s what I’m good at,” he said. “On the customer side, we are providing doctors and staff a better standard of care for their patients, but for the clinician, we are providing them a better quality of life.” Thormodsgaard is referring to the benefts of using magnifcation and portable illumination in the day-to-day activities of the practice. When you have loupes that help you see better, he explained, you can provide a better level of clinical care: “Because they are able to see better, they can diagnose more effectively. They can do better pro- cedures and preventive care.” Another rea- son he is passion- ate about loupes is because mag- nifcation is bet- ter for longevity of dental profes- sionals’ health and career. They get better results and better clini- cal care but also it protects their body ergonomi- cally, allowing them to work longer with less strain on their back, neck and shoulders. With his expertise and passion for the product, DenMat recruited Thormodsgaard to take PeriOp- tix to the next level. Embarrassed about the implied compliment, he was quick to explain why he jumped at the opportunity. “I have had my eye on DenMat for a while. I know how great they are. I wanted to come over sooner rather than later,” he said, “because of the opportunities and the people. That’s what makes a company great, right? It’s not just the product; it’s the people. DenMat is lucky that they have both. We have some of the lightest-weight optics in the world that give you exceptional quality, plus I get to work with really great people.” PeriOptix has the commitment and resources behind their loupes division. Recently, they shifted the organization structure to dedicate resources and team members to focus more heavily on get- ting the word out about their line, emphasizing the loupes high quality and midlevel pricing. Dr. Gordon Christensen, renowned industry leader and clinician, recently gave PeriOptix loupes excel- lent marks against competitors that were double the price. Thormodsgaard agrees that the quality and pricing give them an excellent opportunity to acquire more of the loupe market share. “The loupe market is competitive. We are going to be right in the middle price-wise,” he explained. “We are going to give you the quality at a price you wouldn’t expect. We are going to be doing some cool things on the marketing side … stuff that’s not being used in dental at all. We are going to be turning a lot of heads.” by Terri Lively Photos courtesy of Pelton & Crane (top) and DenMat (bottom). DenMat Devon Thormodsgaard PeriOptix Dental Loupes ES534349_dpr1214_032.pgs 11.24.2014 23:16 ADV black yellow
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