PHILOLOGICAL SCIENCES
TRENDS IN THE DEVELOPMENT OF THE RUSSIAN BLOGOSPHERE
AND MEDIA LANDSCAPE IN THE CONTEXT OF SOCIAL MEDIA
AUDIENCE MIGRATION
Kostin D.M. (Russian Federation)
Kostin D.M
. (Russian Federation) TRENDS IN THE DEVELOPMENT OF THE RUSSIAN BLOGOSPHERE AND MEDIA LANDSCAPE IN THE CONTEXT OF SOCIAL MEDIA AUDIENCE MIGRATION /
Костин Д.М
. (Российская Федерация) ТЕНДЕНЦИИ РАЗВИТИЯ РОССИЙСКОЙ БЛОГОСФЕРЫ И
МЕДИАЛАНДШАФТА В УСЛОВИЯХ МИГРАЦИИ АУДИТОРИИ СОЦИАЛЬНЫХ МЕДИА
Kostin Denis Maksimovich - professor,
DEPARTMENT OF JOURNALISM AND TELEVISION TECHNOLOGIES,
INSTITUTE OF SOCIAL ENGINEERING, RUSSIAN STATE UNIVERSITY NAMED AFTER ALEXEY
KOSYGIN,
MOSCOW
Abstract:
this article examines key trends, shifts in social media audiences, platform development
dynamics, the state’s role in content regulation, and changes in blogger positioning and their
influence on public opinion in Russia. The research results indicate that the blogosphere and media
landscape in Russia have undergone significant transformations in recent years. One important
trend has been the emergence of new social media platforms and the redistribution of audiences
across different platforms. The role of bloggers has also evolved: as their numbers have grown,
competition for audiences has intensified, prompting a professionalization of blogger activities.
Keywords:
blogosphere, mediatization, bloggers, influencers, opinion leaders, blogosphere
development, Russian media field, media sphere trends.
ТЕНДЕНЦИИ РАЗВИТИЯ РОССИЙСКОЙ БЛОГОСФЕРЫ И
МЕДИАЛАНДШАФТА В УСЛОВИЯХ МИГРАЦИИ АУДИТОРИИ
СОЦИАЛЬНЫХ МЕДИА
Костин Д.М. (Российская Федерация)
Костин Денис Максимович - профессор,
кафедра журналистики и телевизионных технологий,
Институт социальной инженерии Российский государственный университет имени Алексея
Косыгина,
г. Москва
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