Social media marketing in performing art centers

Figure 4: Effectiveness of social media tools to increase Web traffic 

 

 

Table 2: A sample distribution among social media tools  

The social  

tool 

Twitter 

Facebook   Blog  MySpace  Flickr  YouTube  LinkedIn 

Social  

Bookmarking 

Number of the  

respondents 

17 

20 

14 

16 

12 

14 

11 

11 

 

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Twitter

Facebook

Blog

MySpace

Flickr

YouTube

LinkedIn

Social 

Bookmarking

Eff

e

ctiv

e

n

e

ss

---

46 

 

4.2.3

 

Increasing brand awareness using social media tools 

 

Figure 5 represents results from the survey about effectivess of social media tools that can be used to 

increase brand awareness. Table 3 illustrates the number of respondents who participated in the asseessment 

of each social media tool.   

Twitter and Facebook are assessed as effective with the same average score of 4.1. The rest of the tools 

are seen by the respondents as less effective with average scores ranging from 3.0 to 2.4.