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4.2.5
Fund raising using social media tools
All companies taking part in the survey assessed social media tools as ineffective to facilitate generating
fundraising revenue. Figure 7 illustrates the range of average scores of effectiveness of the social media tools
used to raise funding. Table 5 illustrates the number of respondents who made an assessment of each social
media tool with regard to effectiveness to raise funds. None of the social media tools had an average score
higher than 3. Average scores of Facebook, Twitter, Blog and Social Bookmarking are ranged between three
and two. And YouTube, LinkedIn, Flickr and MySpace were assessed by the respondents at less than two on
average. These results demonstrate very low effectiveness of the presented social media tools in fundraising.
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