47
4.2.4
Building relationships using social media tools
The effectiveness rates of social media tools assessed by the surveyed venues are shown in Figure 6.
Table 4 shows the number of respondents who made the effectiveness assessment of each social media tool.
Twitter and Facebook were viewed by the respondents as effective social media tools which can be used with
the purpose of building relationships with the fans and were assessed as 4.3 and 4.2 accordingly. YouTube
tended to fall under the category as more effective rather than ineffective based on the assessment with an
average score of 3.1. Other represented social media tools received an average score below 3.0 and were not
seen by the participants of the survey as effective in an attempt to building community.
Dostları ilə paylaş: 
