Social media marketing in performing art centers

 FIGURES AND TABLES 

 

Figure 1. Conceptual model of relationship development of a theater……………………………………...24 

Figure 2. Usage level of social media tool by PACs………………………………………………………42 

Figure 3. Effectiveness of social media tools to promote services…………………………………………..44 

Figure 4. Effectiveness of social media tools to increase Web traffic……………………………….............45 

Figure 5. Effectiveness of social media tools to increase brand awareness………………………….............46 

Figure 6: Effectiveness of social media tools to build fan community……………………………………....47 

Figure 7: Effectiveness of social media tools to raise funds…………………………………………………48 

Figure 8: Effectiveness of social media tools to learn interest/preferences/values……………………….…49   

Figure 9: Importance of social media tools to the marketing efforts………………………………………...50 

Figure 10: Benefits attained from the social media marketing………………………………………………52 

Figure 11: Effectiveness of social media tools to generate word of mouth………………………….............53 

Figure 12: Music 2.0 websites used for social media marketing by PACs…………………………………54 

Figure 13: How PACs identified brand advocates…………………………………………………………...55 

Table 1: A sample distribution among social media tools…………………………………………………...44 

Table 2: A sample distribution among social media tools……………………………………………...........45  

Table 3: A sample distribution among social media tools……………………………………………...........46 

Table 4: A sample distribution among social media tools …………………………………………………47 

Table 5: A sample distribution among social media tools…………………………………………………...48  

Table 6: A sample distribution among social media tools…………………………………………………49 

Table 7: A sample distribution among social media tools…………………………………………………...50