Introduction
- 14 -
Reuters/University of Michigan Consumer Sentiment Index
40
50
60
70
80
90
100
110
120
19
78
19
79
19
81
19
83
19
85
19
86
19
88
19
90
19
92
19
93
19
95
19
97
19
99
20
00
20
02
20
04
20
06
20
07
20
09
20
11
Source: Thomson Reuters/University of Michigan, Copyright, 2011, Survey Research Center
Demographic Drivers – Baby Boom Generation
Source: PulteGroup, Inc., Investor Presentation, June 2011
The very first generation of baby boomers, which includes ~ 78 million individuals who were born between
1946 and 1964, turned 65 this past January (January 2011). According to the U.S. Census Bureau’s national
population projections released in 2009, the number of Americans 65 years old or older will grow by an impressive
36% from 40 million to 54.6 million by 2020. The baby boom generation is generally healthier than their parents’
generation so they’ll likely be able to delay the move to retirement communities. Further, while baby boomers were
not immune from the financial crisis, they still represent the largest and wealthiest demographic. In our view, this
has two important implications:
Introduction
- 15 -
(1) This should provide a boost to home improvement retailers, especially given boomers’
preference to remain in their current residences.
(2) This should bolster demand for second homes. Notably, many of the areas hardest hit by the
housing decline and still suffering from the highest percentage of underwater mortgages
(Southern California, Florida, Las Vegas, etc.) are also very popular retirement or second
home locations. Accordingly, although baby boomers were not immune from the
economic/real estate downturn either, attractive housing values in these areas could spur
baby boomers to absorb much of the excess supply in coming years.
Current Price-to-Income Ratio Compared to Historical Average
Lowest 20
-35%
-25%
-22%
-19%
-19%
-18%
-17%
-16%
-14%
-13%
-13%
-12%
-12%
-11%
-10%
-10%
-10%
-10%
-10%
-9%
-40%
-35%
-30%
-25%
-20%
-15%
-10%
-5%
0%
Detroit
Las Vegas
Manchester
Merced
Stockton
Modesto
Reno
Ocala
Gainsesville (GA)
Phoenix
Fort Myers
Cleveland
El Centro
Dallas-Fort Worth
Binghamton
Worcester
Port St. Lucie
Melbourne
Dayton
Vallejo
Source: Zillow via Wall Street Journal online, “Linkage in Income, Home Prices Shifts,” online.wsj.com; August 17, 2011
Although there is the potential for a fair amount of supply to emerge from the baby boom generation, we
believe that there is plenty of potential for this supply to be absorbed, especially via new household formation as
discussed above. In particular, we believe that the “echo boom” generation will soon be positioned to absorb the
supply generated by the baby boom generation in the coming years. The echo boom generation is comprised of
80 million people (slightly larger than the baby boom generation) that were born between 1982 and 1995. The bulk
of this generation has already entered the work force. We would reiterate that 20 million adult children (primarily
echo boomers) are currently living at home with their parents. In our view, as economic conditions improve and new
job creation gains traction there will be an enormous pent-up demand for housing from this generation as they
begin to feel more confident in their financial situation.
Homebuilding and Job Creation
Since 1970, private residential investment – which includes construction of new single family and
multifamily structures, residential remodeling, production of manufactured homes, and brokers’ fees – has ranged
between 5% and 6% of gross domestic product. This peaked at 6.1% in 2005 and dropped to 2.5% in 2010.
Introduction
- 16 -
Housing’s Contribution to GDP
1970
1975
1980
1985
1990
1995
2000
2005
2010
Constant Dollars (2005, Billions)
Gross Domestic Product
$4,270 $4,880 $5,839 $6,849 $8,034 $9,094 $11,226 $12,638 $13,248
Gross private domestic investment
475 504
718
943
994
1,259
1,970
2,172
1,775
Residential Fixed Investment
248 256
310
384
386
456
580
775
333
Personal Consumption Expenditures
2,740 3,214 3,766 4,540 5,316 6,079 7,608 8,819 9,314
Housing
Services
537 673
800
912
1,044
1,199
1,384
1,567
1,674
Residential Fixed Investment + Housing Services
$785 $929 $1,110 $1,296 $1,430 $1,656
$1,964 $2,342 $2,007
Percentage of Real GDP
Residential Fixed Investment
5.8%
5.2%
5.3%
5.6%
4.8%
5.0%
5.2%
6.1%
2.5%
Housing Services
12.6% 13.8% 13.7% 13.3% 13.0% 13.2%
12.3%
12.4%
12.6%
Residential Fixed Investment + Housing Services
18.4% 19.0% 19.0% 18.9% 17.8% 18.2%
17.5%
18.5%
15.1%
Residential investment is an important driver of overall employment growth. According to the National
Association of Home Builders (NAHB), three jobs are created for every new single family home constructed. About
1½ jobs are created in construction, while the rest are created in other housing related industries such as lumber,
concrete, lighting, fixtures, heating and cooling equipment, and other products used to build a home. Additional jobs
are created when real estate agents, lawyers and brokers provide services to home builders and home buyers.
According to the Bureau of Labor and Statistics, it is estimated that between 2000 and 2006, approximately 40% of
the job growth in the financial sector occurred in businesses directly related to the selling and buying of homes. For
instance, from 2001 to 2006, total mortgage industry employment surged by 83%, to nearly 500,000 positions and
the number of realtors jumped by 66%, to roughly 1.3 million. However, between April 2006 and December 2010,
housing related financial industries lost 348,000 jobs and employment fell to its lowest level since January 1998.
Sales of new and existing homes peaked between mid 2005 and early 2006, and the peak in employment
in construction and several housing related financial industries followed soon after. During the peak, it is estimated
that housing related industry payroll employment accounted for approximately 5% of total nonfarm payrolls and
about 6% of private nonfarm payrolls, or about 7 million payroll jobs. Residential construction employment peaked
in April 2006 at 3.5 million jobs, following approximately 5 years of rapid growth. As a result of the recession and
the deflating of the housing bubble, the U.S. Bureau of Labor Statistics estimates that this figure currently stands
near 2.0 million, which represents a nearly 45% decrease.
Housing Recovery has Wide-Ranging Implications – Beneficiaries of a Housing Recovery
While our homebuilders short report back in 2007 proved correct, we could have featured a number of
other sectors/industries that would have produced equally spectacular results. The housing bubble of the previous
decade provided fuel to a broad list of companies from investment banks to cable companies to mortgage insurers.
Just as the housing crash had several beneficiaries, we believe that there are a number of industries that will
benefit as housing conditions improve. In the table below we have included a list of a few traditional and non-
traditional companies that could receive a boost from a housing recovery.
Construction Materials
Home Furnishings
Company Ticker
Company Ticker
Vulcan Materials
VMC
Bed Bath & Beyond
BBBY
Martin Marietta Materials
MLM
Ethan Allen
ETH
Texas Industries
TXI
Leggett & Platt
LEG
Alarm/Security Companies
Cable
Company Ticker
Company Ticker
Ascent Media
ASCMA
Comcast
CMCSK
Tyco International
TYC
Time Warner Cable
TWC