September 13, 2011



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Introduction 

 

       - 14 - 



Reuters/University of Michigan Consumer Sentiment Index 

40

50



60

70

80



90

100


110

120


19

78

19



79

19

81



19

83

19



85

19

86



19

88

19



90

19

92



19

93

19



95

19

97



19

99

20



00

20

02



20

04

20



06

20

07



20

09

20



11

 

Source: Thomson Reuters/University of Michigan, Copyright, 2011, Survey Research Center 



Demographic Drivers – Baby Boom Generation 

 

Source: PulteGroup, Inc., Investor Presentation, June 2011 



 

The very first generation of baby boomers, which includes ~ 78 million individuals who were born between 

1946 and 1964, turned 65 this past January (January 2011). According to the U.S. Census Bureau’s national 

population projections released in 2009, the number of Americans 65 years old or older will grow by an impressive 

36% from 40 million to 54.6 million by 2020. The baby boom generation is generally healthier than their parents’ 

generation so they’ll likely be able to delay the move to retirement communities. Further, while baby boomers were 

not immune from the financial crisis, they still represent the largest and wealthiest demographic. In our view, this 

has two important implications: 




 

Introduction 

 

       - 15 - 



(1) This should provide a boost to home improvement retailers, especially given boomers’ 

preference to remain in their current residences.  

(2)  This should bolster demand for second homes. Notably, many of the areas hardest hit by the 

housing decline and still suffering from the highest percentage of underwater mortgages 

(Southern California, Florida, Las Vegas, etc.) are also very popular retirement or second 

home locations. Accordingly, although baby boomers were not immune from the 

economic/real estate downturn either, attractive housing values in these areas could spur 

baby boomers to absorb much of the excess supply in coming years. 

 

Current Price-to-Income Ratio Compared to Historical Average 

Lowest 20 

-35%


-25%

-22%


-19%

-19%


-18%

-17%


-16%

-14%


-13%

-13%


-12%

-12%


-11%

-10%


-10%

-10%


-10%

-10%


-9%

-40%


-35%

-30%


-25%

-20%


-15%

-10%


-5%

0%

Detroit



Las Vegas

Manchester

Merced

Stockton


Modesto

Reno


Ocala

Gainsesville (GA)

Phoenix

Fort Myers



Cleveland

El Centro

Dallas-Fort Worth

Binghamton

Worcester

Port St. Lucie

Melbourne

Dayton


Vallejo

 

Source: Zillow via Wall Street Journal online, “Linkage in Income, Home Prices Shifts,” online.wsj.com; August 17, 2011 



 

Although there is the potential for a fair amount of supply to emerge from the baby boom generation, we 

believe that there is plenty of potential for this supply to be absorbed, especially via new household formation as 

discussed above. In particular, we believe that the “echo boom” generation will soon be positioned to absorb the 

supply generated by the baby boom generation in the coming years. The echo boom generation is comprised of 

80 million people (slightly larger than the baby boom generation) that were born between 1982 and 1995. The bulk 

of this generation has already entered the work force. We would reiterate that 20 million adult children (primarily 

echo boomers) are currently living at home with their parents. In our view, as economic conditions improve and new 

job creation gains traction there will be an enormous pent-up demand for housing from this generation as they 

begin to feel more confident in their financial situation.  



Homebuilding and Job Creation 

Since 1970, private residential investment – which includes construction of new single family and 

multifamily structures, residential remodeling, production of manufactured homes, and brokers’ fees – has ranged 

between 5% and 6% of gross domestic product. This peaked at 6.1% in 2005 and dropped to 2.5% in 2010.  




 

Introduction 

 

       - 16 - 



Housing’s Contribution to GDP 

  

1970 

1975 

1980 

1985 

1990 

1995 

2000 

2005 

2010 

Constant Dollars (2005, Billions) 

 

 



 

 

 



 

 

 



  

Gross Domestic Product 

$4,270 $4,880  $5,839 $6,849 $8,034 $9,094 $11,226 $12,638 $13,248 

  

Gross private domestic investment 



   475    504 

   718 


   943 

   994 


1,259 

1,970 


2,172 

1,775 


  

  

Residential Fixed Investment 



   248    256 

   310 


   384 

   386 


   456 

   580 


   775 

   333 


  

Personal Consumption Expenditures 

2,740 3,214 3,766  4,540  5,316 6,079  7,608  8,819  9,314 

  

  



Housing Services 

   537    673 

   800 

   912 


1,044 

1,199 


1,384 

1,567 


1,674 

   


 

 

 



 

 

 



 

 

  



     Residential Fixed Investment + Housing Services 

   $785    $929  $1,110  $1,296  $1,430  $1,656 

$1,964  $2,342  $2,007 

   


 

 

 



 

 

 



 

 

  



Percentage of Real GDP 

 

  



  

  

  



  

  

  



  

     Residential Fixed Investment 

5.8%

5.2% 


5.3% 

5.6% 


4.8% 

5.0% 


5.2% 

6.1% 


2.5% 

     Housing Services 

12.6% 13.8%  13.7%  13.3%  13.0%  13.2% 

12.3% 


12.4% 

12.6% 


     

 

  



  

  

  



  

  

  



  

     Residential Fixed Investment + Housing Services 

18.4% 19.0%  19.0%  18.9%  17.8%  18.2% 

17.5% 


18.5% 

15.1% 


 

Residential investment is an important driver of overall employment growth. According to the National 

Association of Home Builders (NAHB), three jobs are created for every new single family home constructed. About 

1½ jobs are created in construction, while the rest are created in other housing related industries such as lumber, 

concrete, lighting, fixtures, heating and cooling equipment, and other products used to build a home. Additional jobs 

are created when real estate agents, lawyers and brokers provide services to home builders and home buyers. 

According to the Bureau of Labor and Statistics, it is estimated that between 2000 and 2006, approximately 40% of 

the job growth in the financial sector occurred in businesses directly related to the selling and buying of homes.  For 

instance, from 2001 to 2006, total mortgage industry employment surged by 83%, to nearly 500,000 positions and 

the number of realtors jumped by 66%, to roughly 1.3 million. However, between April 2006 and December 2010, 

housing related financial industries lost 348,000 jobs and employment fell to its lowest level since January 1998.   

Sales of new and existing homes peaked between mid 2005 and early 2006, and the peak in employment 

in construction and several housing related financial industries followed soon after. During the peak, it is estimated 

that housing related industry payroll employment accounted for approximately 5% of total nonfarm payrolls and 

about 6% of private nonfarm payrolls, or about 7 million payroll jobs. Residential construction employment peaked 

in April 2006 at 3.5 million jobs, following approximately 5 years of rapid growth. As a result of the recession and 

the deflating of the housing bubble, the U.S. Bureau of Labor Statistics estimates that this figure currently stands 

near 2.0 million, which represents a nearly 45% decrease.  



Housing Recovery has Wide-Ranging Implications – Beneficiaries of a Housing Recovery 

While our homebuilders short report back in 2007 proved correct, we could have featured a number of 

other sectors/industries that would have produced equally spectacular results. The housing bubble of the previous 

decade provided fuel to a broad list of companies from investment banks to cable companies to mortgage insurers. 

Just as the housing crash had several beneficiaries, we believe that there are a number of industries that will 

benefit as housing conditions improve. In the table below we have included a list of a few traditional and non-

traditional companies that could receive a boost from a housing recovery. 

Construction Materials 

 

Home Furnishings 



Company Ticker 

 

Company Ticker 

Vulcan Materials 

VMC 


 

Bed Bath & Beyond 

BBBY 

Martin Marietta Materials 



MLM 

 

Ethan Allen 



ETH 

Texas Industries 

TXI 

 

Leggett & Platt 



LEG 

 

 



 

 

 



Alarm/Security Companies 

 

Cable 



Company Ticker 

 

Company Ticker 

Ascent Media 

ASCMA   


Comcast 

CMCSK 


Tyco International 

TYC 


 

Time Warner Cable 

TWC 



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