Appendices
Section 12.0
The following Section provides an overview of
public film support in seven territories that are
referred to in the text of the report: Australia,
Brazil, France, Germany, Singapore, Sweden and
the UK. Each section comments on each country’s
approach to public intervention; describes some of
the national and regional support that is currently
on offer; the role broadcasters play in supporting
film producers; what key issues are currently
being debated, and to what extent public film
policy addresses the creation of sustainable film
businesses.
12.1
Australia
Summary
Country indicators:
OUTPUT
Production volume 2010/11 (€m)
89
Number of films 2010/11
17
Average budget 2010/11 (€m)
5.3
Domestic film share 2011 (%)
3.9
Country Approach
Since the formation of Screen Australia and the
launch of the Producer Offset in 2008, Australia
has created a simple system of film support based
on automatic rebates for expenditure, with a
reduced budget for selective funding. Australia also
operates an Enterprise Program, attempting to focus
production companies on long-term corporate
development, rather than simply short-term
project finance.
National Level Support
The Australian national agency Screen Australia
was established in 2008, combining the functions
of the Film Finance Corporation of Australia, Film
Australia, and the Australian Film Commission. Its
remit is to support the development, production
and distribution of Australian film and TV content,
and the business development of production
companies. In addition, it also provides support for
the development of video games and interactive
media by film and TV companies.
Automatic support for film productions is provided
via the Producer Offset, which provides a 40% tax
rebate on qualifying Australian expenditure for
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the challenges for industry and government
39
Section 12.0
l
Appendices
features with significant Australian content, subject
to a minimum expenditure of A$500,000 (€394,061).
To date, 633 film, TV, and documentary projects
have applied for the Producer Offset, representing
A$4.2 billion (€3.3 billion) worth of production.
The Australian government has awarded A$471.3
million (€371.4 million) worth of funding through
the scheme so far. In April 2012 the Australian
government announced it was to provide a one-
off cash incentive of A$12.8 million (€10 million)
to ensure Fox’s The Wolverine continued to shoot
in Australia; this has led to suggestions that the
Producer Offset might in future be increased for all
big-budget non-Australian films.
Alternative (and mutually exclusive) forms of
automatic support are provided by the Locations
Offset and the PDV Offset, aimed at foreign
productions shooting in Australia. The Locations
Offset gives a 16.5% rebate, subject to a minimum
spend of A$15 million (€11 million). The PDV
Offset gives a 15% rebate on post-production
costs, subject to a minimum spend of A$500,000
(€365,000). Initially the PDV offset required an A$5
million (€3.65 million spend, but this was reduced in
May 2010 to stimulate demand.
Selective support is provided by Screen Australia via
its Feature Film Production Programme, with awards
based on a mixture of creative and commercial
criteria, and provides for a maximum investment
of A$2.5 million (€1.83 million) per project. To
be eligible applicants must demonstrate market
interest, in the form of an Australian distribution or
foreign sales deal, or formal interest in both. Screen
Australia approved 20 films for selective funding
in 2009/10, with total awards of A$31.2 million
(€22.8 million); in the same period, 21 films started
shooting with $39 million (€28.5 million) of FFPP
funding.
Screen Australia provides corporate development
funding for film and TV production companies via
its Enterprise Program, which gives grants of up
to €350,000 (€274,285) per year for a three-year
period, partially as working capital and partially
as investment. The program supports companies
which have identified opportunities to expand
their turnover, range, and number of projects, or
their range of business activities. It is intended
for companies that do not yet have the ability
to access private capital to fund their growth
or diversification, and can be awarded either to
existing companies or new partnerships. The 2011
funding round awarded A$3 million (€2.35 million)
to four companies, and the Program has awarded
A$15 million (€11.8 million) to 21 companies in total.
Other public agencies providing modest levels of
production finance include the Australian Children’s
Television Foundation, and the Adelaide and
Melbourne Film Festival Funds.
Regional Support
Australia’s seven State and Territory screen agencies
play an important role in funding film production
though a wide variety of local mechanisms,
including payroll tax rebates, incentives, selective
equity investment, and distribution guarantees.
Between them, Screen NSW, Film Victoria, South
Australian Film Corporation, Screen Queensland,
Screen West, Screen Tasmania, and the Northern
Territory Film Office spent A$12 million (€8.8 million)
on 22 features in 2009/10. The biggest funder was
Film Victoria, which provided 40% of that total.
Role of Broadcasters
Australian broadcasters are not legally obliged to
contribute to film financing, and therefore play a
limited role in the film industry. Feature films fall
within the Australian drama quotas for commercial
TV networks, and the Australian drama expenditure
quotas for pay-TV networks. Total investment
by Australian broadcasters in film production is
estimated to be around €3 million a year.
Other Current Issues
The Australian Government conducted a review of
the screen production sector in 2010, publishing its
conclusions in February 2011. While this painted a
rosy picture of the effect of the Producer Offset in
boosting production levels, this was largely due to
the impact of just three big Hollywood-financed
films shooting in Australia, and there has been some
suggestion that inward investment has since dried
up because of factors such as adverse exchange
rates. Reflecting concerns that the Producer Offset
is failing to encourage the production of larger
Australian films, the Screen Producers Association
of Australia has proposed the creation of a new
Commercial Film Fund. This would be a three-year,
A$60 million (€47 million) undertaking which
would offer matching loans of up to A$10 million
(€8 million) to distributors investing in Australian
projects budgeted between A$7-30 million (€6-24
million). This proposal has won political support
from the opposition Liberal-National coalition,
but not from Screen Australia, which has instead
Building sustainable film businesses:
the challenges for industry and government
40