Komunikaciis Teoriebi

Tavi 13. eTika da Tanamedrove biznesi

socialuri pasuxismgeblobis birTvi pirovnuli faseulobebia, rac vlindeba, rogorc zogadi Sexeduleba sikeTesa da borotebaze. arian adamianebi, romlebsac miaCniaT, rom organizaciebma mogebis maqsimizacia unda scadon da amave dros daeqvemdebaron kanons. aseTi adamianebi ar iTvaliswineben iseT faseulobas, rogoric aris altruizmi. imisTvis, rom swori arCevani gakeTdes aucilebelia warmodgena viqonioT eTikaze. eTikaSi gamoxatulia principebi, romlebic gansazRvraven swor da araswor saqciels.

magram biznesis eTika marto socialurad, pasuxismgeblobiT aRsavse qcevas ar exeba. aq Sedis organizaciebis mier gamoyenebuli miznebi, saSualebebi. magaliTad, TiTqmis yvela amerikeli Tvlis, rom araeTikuria misce qrTami ucxoel Cinovniks kontraqtis miRebis mizniT. am SemTxvevaSi araeTikuria saSualebebi. magram warmovidginoT, rom saqme exeba kontraqts kurdRlis bewvis Sesyidvaze. zogierT adamians miaCnia, rom bewvis gamoyeneba araeTikuria, vinaidan arRvevs veluri cxovelebis dacvis principebs. aq iqneba mizani, vinaidan aseTi qmedeba ganixileba, rogorc araswori saqcieli. am TvalsazrisiT, saqcieli arasworia ara imitom rom ukanonoa, aramed imitom, rom pirovnul faseulobebs ewinaaRmdegeba da aris qmedeba, romelic mxardaWeras ar imsaxurebs.

bevri adamiani Tvlis, rom kompaniebma ar unda daiWiron saqme samxreT afrikis respublikasTan, vinaidan es qveyana aparteidis politikas atarebs. es azri am respublikis mTavrobis qmedebis Sedegia, romelic arRvevs adamianTa faseul warmodgenebs am sakiTxSi.

araeTikuria firma «ford-motor»-is qmedeba, vinaidan is winaaRmdegi iyo warmoebidan amoeRo modeli «pinto» an benzobakTan dakavSirebuli saSiSroebis gamo Seecvala sawvavi sistema.

aseve araeTikuria korporacia “melvilis” qmedeba, romelmac mravali wlis ganmavlobaSi moaxdina im monacemebis blokireba, romlebiTac mtkicdeboda, rom azbestis mtvris SesunTqva firmis muSebs klavs. sasamarTlom moiTxova, rom kompanias Tavisi aqciebis 80% gadaetana Sesabamis fondSi, saidanac gaicemoda kompensaciebi dazaralebulTaTvis. ase, rom kompania daRupa korporaciuli eTikis darRvevam. organizaciebma wonasworoba unda daicvan _ kompaniis interesebic gaiTvaliswinon da ar gascdnen zRvars, romelic araeTikuri saqcielisgan icavs mas.

maRali rangis xelmZRvanelebis garda, nebismierma pirma organizaciaSi SeiZleba imoqmedos araeTikurad. magaliTad, Tu Tqven Sesyidvis sferos agenti xarT da erT-erTma momwodebelma SemogTavazaT erTi yuTi kargi Rvino, unda miiRoT is Tu ara?

zogierTi Tqveni kolega laparakobs ofisidan saqalaqTaSoriso telefonebiT TavianT pirad saqmeebze. Tqvenc igive unda gaakeToT? Tqven gaqvT SesaZlebloba gamoiyenoT ofisis sakuTreba TqvenTvis da waiRoT is saxlSi. gaakeTebT amas? unda xazi gavusvaT imas, rom am magaliTebSi ar aris kanonis darRveva, magram aseTi qmedeba bevrma SeiZleba Seafasos, rogorc araswori. araeTikur qmedebas, romelsac Tan axlavs kanonis darRveva aris dokumentebis falsificireba, romlebic egzavneba saxelmwi­foeb­rivi regulirebis samsaxurebs, saSualebebis miTviseba, rasobrivi diskriminacia da seqsualuri Seviwroveba samuSaoze.

aucilebelia garemos, produqciis usafrTxoebis da Sromis usafrT­xoe­bis dacva rogorc kanonis TvalsazrisiT, aseve eTikuri Tvalsaz­risiTac.

organizaciebi sxvadasxva zomebs Rebuloben TanamSromlebis eTi­kuri qcevis asamaRleblad. magaliTad, SeimuSaveben eTikur normebs, sadac aRwerilia zogadi faseulobebis sistema da eTikis wesebi, romlebsac unda daeqvemdebaron maTi TanamSromlebi.

eTikuri normebiT akrZaluli yofaqcevis variantebs ekuTvnis qrTa­mebi, gamoZalva, saCuqrebi, interesTa Sejaxebis gamo konfliqti, kompaniis saidumloebis gaxsna, muSaobis procesSi miRebuli informaciis borotad gamoyeneba, ukanono fuladi daxmareba politikuri organizaciebisaTvis, firmis interesebisaTvis saziano qmedeba.

zogierTi organizacia qmnis mudmiv komitetebs eTikis TvalsazrisiT muSaobis Sesafaseblad. miRebulia agreTve socialuri reviziebi imisa­T­vis, rom Sefasdes organizaciis moqmedebis da programebis socialuri gavlena. organizaciebi iyeneben agreTve xelmZRvanelebisa da rigiTi muSakebisaTvis eTikuri yofaqcevis Seswavlis meTods.

korporaciebi da organizaciebi gacilebiT ufro met yuradRebas aqceven eTikas dRes, vidre warsulSi da konkretul nabijebs dgamen eTikis danergvisaTvis TavianT praqtikaSi. organizaciebma unda danergon sxvadasxva programebi da meTodebi, raTa aamaRlon TavianTi eTikuri standartebi.

amgvarad, socialuri pasuxismgeblobis Sesaxeb ori Tvalsazrisi ar­se­bobs. erTis mixedviT, organizacia socialurad pasuxismgebelia Semo­savalis maqsimizirebis mcdelobisas ar daarRvios kanonebi da sxva dadgenilebebi. meores mixedviT _ ekonomikuri garemoebebis gaTvalis­winebis garda organizacia valdebulia pasuxismgeblobiT moekidos misi saqmiani aqtivobis humanitarul da socialur aspeqtebs. aqedan gamomdinare, organizaciebma unda Seitanon pozitiuri faseulobebi sazogadoebis cxovrebaSi.

iuridiuli pasuxismgebloba, socialurisagan gansxvavebiT, gulis­x­mobs konkretuli kanonebisa da saxelmwifoebrivi regulirebis normebis dacvas, romlebic gansazRvraven ra SeuZlia da ra ar SeuZlia gaakeTos organizaciam. socialuri pasuxismgebloba ki dakavSirebulia organi­zaciis keTili nebiT reagirebasTan.
saqmiani adamini

imisaTvis, rom gaxdeT saqmiani adamiani unda gansazRvroT, rogori xasia­Ti gaqvs da ra SegiZlia, SegiZlia Tu ara damoukideblad uxelmZ­RvaneloT raime saqmes.

imis gansasazRvravad, aqvs Tu ara pirovnebas saqmis damoukideblad warmarTvis unari, mravali meTodi gamoiyeneba. magaliTad,

1. fsiqologebis mier Seswavlili pirovnebis daxasiaTeba;

2. sxvadasxva saqmianobis Sedegad eqspertTa Sexedulebebi am pirovnebaze;

3. normatiuli aqtebi anu testebi, romelTa saSualebiT SeiZleba dadgindes, SeuZlia Tu ara konkretul pirovnebas imuSaos biznesis garkveul sferoSi.

CamoTvlili meTodebiT SeiZleba garkveulwilad davsvaT diagnozi. dReisaTvis erT-erT gavrcelebul meTodad iTvleba gamocnobis testuri meTodi.

gamocnobis testuri cnobari saboloo orientirad ar gamodgeba, radgan ar pasuxobs mTavar kiTxvas_rogoria pretendentis momzadebis done, ganaTleba, adaptirebis unari, janmrTeloba, Sexeduleba da sxva.

zogjer TiToeuli gadamwyvet rols asrulebs, amitom momavali biznesmeni ukve adreuli asakidan iwyebs Camoyalibebas da formirebas.

ar SeiZleba yvela iyos biznesmeni an yvela fulians erqvas biznesmeni. pirvel rigSi biznesmeni aris is pirovneba, romelsac aqvs gansakuTrebuli Tavmoyvareoba da survili daexmaros umweos, Seqmnas mxolod maRali xarisxis produqcia, iyos sityvis patroni, gaufrTxildes ara marto sakuTar, aramed partniorebis saxelsac. iaponel biznesmenebSi farTod aris gavrcelebuli aseTi azri: `rasac me vasruleb dedamiwaze, RmerTis survilia~. iaponeli biznesmenebi gamoirCevian cxovrebis gansakuTrebuli wesiT, zneobiT, mravalmxrivi moqmedebiT da Rrma ganaTlebiT. swored aman ganapiroba `amomavali mzis qveynis~ warmateba ekonomikaSi da erT-erT mowinave qveynad gadaqceva.

da mainc ra unda icodes biznesmenma? am kiTxvas rom pasuxi gavceT saWiroa gaverkveT imaSi, Tu ras SegviZlia daveufloT kargad, radgan yvelafris kargad codna SeuZlebelia. ar SeiZleba eqimma medicinis yvela sfero erTnairad kargad icodes, aseve inJinerma - yvela sainJinro saqme. amitom unda vicodeT, romel sferoSi vapirebT moRvaweobas. komerciuli saqmianoba moiTxovs ara marto saqonlis, aramed informaciis flobasac. vin amzadebs, vin yidulobs, ra fasi aqvs msoflio bazarze, rogoria misi teqnikur-ekonomikuri parametrebi. Tu biznesmeni mewarmea, is aseve aucileblad unda erkveodes produqciis teqnologiasa da xarisxobriv maCveneblebSi, agreTve bazris moTxovnasa da fasebSi.

ase, rom biznesmenma ar SeiZleba saqmianobis yvela sfero icodes, magram Tavisi saqmianobis sferoSi unda iyos momzadebuli Teoriulad, praqtikulad da hqondes saTanado niWi. swored es sami komponenti gansazRvravs biznesmenis potenciur SesaZleblobebsa da momavals.

rogorc ukve aRvniSneT, mravali ram aris saWiro biznesmenis, rogroc pirovnebis CamoyalibebaSi. sxva SemTxvevaSi misma romelime erTma gansakuTrebulma Tvisebam unda gadafaros sxva xarvezi. magaliTad, cnobilia, rom rotSildi Tavis mrCevels gverdidan ar iSorebda misi araCveulebrivi mexsierebis gamo.

aSS-s prezidents ruzvelts mudam Tan axlda Tavisi TanamSromeli, romelic ramdenime wuTSi axerxebda nebismieri piris fsiqologiur Seswavlas.

ratom uxdida endriu karnegi (foladis mefe) Carlz Svebs milion dolars weliwadSi anu 3000 dolarze mets dReSi? imisaTvis xom ara, rom Svebi geniosi iyo? an imitom, rom Svebma foladis warmoebis saqmeSi sxvebze meti icoda? ara. mas aseT didi Tanxas uxdidnen imisaTvis, rom is kargi menejeri iyo.

wliuri xelfasi 1 000 000 dolari hqonda meore menejers, uolter kraislers.

amrigad, sityva da sindisi biznesSi dauwereli kanonia da am kanons unda emorCilebodes yvela.

etiketi

saqarTveloSi ucxouri kompaniebis, ofisebisa da Sereuli sawarmoebis gaxsnam gamoiwvia iseT saqmiani urTierTobis ganviTareba, romelic didi xania arsebobs msoflioSi da rasac sabazro urTierTobebi hqvia. ibadeba kiTxva – rogor unda iqceodes qarTveli biznesmeni ucxoel partniorTan urTierTobisas? aq ar SevexebiT profesiul urTierTobebs, aramed im sasurvel fons, romelic aadvilebs saqmian kontaqtebs. Sexvedra, molaparakebebi, SeTanxmeba warmatebas ver moitans, Tu mas safuZvlad ar udevs organizebuloba, miznisaken swrafva, molaparakebebisaTvis Sesabamisi pirobebis Seqmna (momzadeba).

cnobili frangi baronesa nadin de rotSildi werda – “Tqven SegiZliaT miiRoT codna, SemoiaroT msoflio, magram darCeT ubileTo mgzavrad Tu ar geqnebaT is erTaderTi pasporti, romelic yvela gulis da sazRvris kars gaxsnis – qcevis pasporti”. arsebobs qcevis normebi, romelic aucilebelia ara marto biznesmenisTvis, aramed Cveulebrivi adamianisTvisac.

qcevis kargi manerebi Taobidan TaobaSi gadadis. qcevis kodeqsi dafuZnebulia or mTavar principze – sakuTari Tavis pativiscemaze, uromlisodac warmoudgenelia sxvisi pativiscema da Tanaziarebis principze. rac met pativs scemT sakuTar Tavs, miT ufro daafasebT sxvas.

igive baronesa de roStildi werda – “Tu Tqven marto cxovrobT, Tqveni bina yovelTvis unda iyos dalagebuli, mowesrigebuli. wesrigi amSvidebs suls”.

Tundac marto yofnisas ar CaicvaT is, rac ar gixdebaT, ar gamoCndeT megobrebis wreSi daWmuWnili tansacmliT, Tmadauvarcxneli, sakmarisia kargi manerebis wesidan an higienuri normebidan gadaxveva, rom mas ufro seriozuli darRvevebi mohyveba. aRar iqnebiT mkacri tansacmlis, megobrebis, sunamos SerCevaSi, rasac sulieri daknineba mohyveba. Tu gagiTavdaT sayvareli sunamo nu daelodebiT, rom vinme mogarTmevT, vinaidan cxovreba wamieria. nu iwuwunebT da nu ilaparakebT Tqven avadmyofobaze, ojaxur an samsaxurebriv usiamovnebaze, es arafers mogitanT, xasiaTs ki gagifuWebT. siZneleebi da warumatebloba daiZleva, Tu gamoiCenT nebisyofas, SeewinaaRmdegebiT da ar daemorCilebiT. fexze myarad dadeqiT da gamoZebneT TqvenSi Zala, rom cxovreba gaagrZeloT. Tu Secdoma mogividaT, nu daidanaSaulebT Tavs Zalian, miiReT rogoric xarT, giyvardeT sakuTari Tavi da giyvardeT cxovreba.

ra aris kargi manera?

kargad aRzrdili adamiani yovelTvis icavs zomierebas, igi harmoniuli pirovnebaa, pativs scems ufrosebs, Tavaziania qalis mimarT, icis rogor miesalmos, rogor warudginos adamiani adamians, rogor ijdes sufrasTan.

qcevis kargi manera sazogadoebaSi gamovlindeba. misi meqanizmi irTveba im momentSi, roca ucxo adamians vxvdebiT. kargad aRzrdilma adamianma icis ra unda Tqvas, ra Caicvas, ra gaakeTos nebismier viTarebaSi; icis rogor moiqces “ufliswulTan” da “maTxovarTan”. is arasodes gagrZnobinebs, rom autanlad scxela an sciva, Sia an daRlilia, ar wuwunebs, roca uWirs.

Cven vcxovrobT globalur sabazro sivrceSi. mniSvneloba ara aqvs sad gixdeba urTierToba – samSobloSi Tu sazRvargareT. unda CamoayaliboT jansaRi da profesiuli urTierToba. unda gaxsovdeT, rom is, rac misaRebia saqarTveloSi SesaZloa sruliad miuRebeli iyos sxva saxelmwifoSi. aucileblad winaswar unda SeiswavloT im qveynis tradiciebi da wes-Cveulebebi, romelTanac gaqvT urTierToba, igi xels Seuwyobs saqmiani urTierTobis nayofierad warmarTvas.

warmateba SesaZlebelia maSin, rodesac adamiani Seisisxlxorcebs sam rames: muyaiT Sromas, patiosnebas da karg manerebs.

miuRebelia samuSaos umizezod gacdena, samsaxurSi yofnisas lazRandaroba, telefoniT xangrZlivi saubari.

patiosneba – samsaxurisadmi keTilsindisieri damokidebuleba, biznesis Tanxebis mizanmimarTuli gamoyeneba, partniorTan wesieri urTierToba, dapirebis Sesruleba da mravali sxva.

1. 
   ra aris eTikis roli Tanamedrove biznesSi?
   
2. 
   vin aris saqmiani adamiani?
   
3. 
   ra aris etiketi?
   
4. 
   daasaxeleT kargi manerebis magaliTebi.
   

Tavi 14. interviu damsaqmebelTan
zogierTi studenti samuSaos swrafad poulobs, radgan mas Seswav­li­li aqvs is specialoba, romlis mixedviTac samuSaos povna SedarebiT advilia. studentTa umetesoba ewyoba sawyis doneze mimzidvel Tanam­de­bobebze, saukeTeso samuSao adgilis Ziebis saguldagulod mofiqrebuli stradegiis wyalobiT. maTTvis amosaval amocanad iTvleba SeTanxmdnen gasaubrebis maqsimalurad SesaZlo raodenobaze. aseTi politikis asarCevad arsebobs ori safuZveli: gamocdileba da mzardi albaToba.
rogor mivaRwioT miwvevas interviuze
vakansiebis umetesobas pouloben pirdapiri safosto gzavnilebiT, sagazeTo reklamiT, piradi kavSiriT an SromiTi mowyobis studenturi centrebis saSualebiT.
pirdapiri safosto gzavnilebis kampania
pirdapiri safosto gzavnilebis meTodi umeteswilad mdgomareobs werilis sakuTari iniciativiT daweraSi. amgvar werilebs aseve uwodeben sa­Zie­bel an dazverviT werilebs. isini igzavneba kompaniaSi, rodesac ar aris informacia vakanturi adgilis Sesaxeb. es werilebi gansxvavdeba werili-gancxadebebisagan, e.i. werilebisagan, romlebic igzavneba moTxov­nis arsebobisas. moTxovnad iTvleba kompaniis gancxadeba vakansiis Sesaxeb.

qvemoT mogvyavs pirdapiri safosto dagzavnis kampaniis sami etapi:

1. 
   kompaniis amorCeva;
   
2. 
   reziumesa da Tanmxlebi werilis momzadeba da gagzavna;
   
3. 
   saWiroebis SemTxvevaSi Sedegebis gageba.
   

SeuZlebelia werilebis dagzavna erTdroulad yvela arsebul kompaniaSi. amitom pirvel etapze unda SeamciroT potenciur adresatTa sia. amoirCieT is kompaniebi, romlebic Seesabamebian Tqven profesiul miz­nebs da, Tu es arsebiTia, geografiul upiratesobas. magaliTad, Tu Tqven gsurT muSaoba Cikagos sadazRvevo kompaniaSi, maSin saWiroa potenciuri damsaqmeblis Zebna. Tu gsurT iSovoT Tanamdeboba personalTa ganyo­filebaSi, unda mimarToT Jurnal “personel administreiSen”-s.

kadrebis menejerTa amerikuli sazogadoebis mier gamocemul am JurnalSi ibeWdeba am sazogadoebis wevrTa yovelwliuri cnobari.

Tu miiRebT miwvevas 6 an 7 interviuze, Tqveni kampania SeiZleba CaiTvalos warmaterbulad.

pirdapiri safosto gzavnilis mizania ufro fokusirebuli gavxadoT Cveni Zalebi, rac zrdis warmatebis albaTobas. amis miRweva SeiZleba ri­gi meTodebis daxmarebiT:

1. 
   amoirCieT kompaniebi, romlebic gTavazoben iseT samuSaos, romelic Tqven ufro metad gainteresebT;
   
2. 
   amoirCieT kompaniebi, romelTa mier SemoTavazebuli samuSaoebi Seesabamebian Tqven kvalifikacias;
   
3. 
   amoirCieT kompaniebi, romlTa Sesaxeb cnobilia, rom isini warmatebuli arian TqvenTvis saintereso sferoSi;
   
4. 
   ipoveT kompaniebi, romelTac aqvT centraluri ofisebi an ganyo­fi­lebebi da ganlagebulia im adgilebSi, romlebic Tqven gainteresebT;
   
5. 
   ar CarToT Tqven siebSi is kompaniebi, romlebSi muSaobasac winaswar iciT, rom ar daTanxmdebiT.
   

pirdapiri safosto gzavnilis kompaniis msvlelobisas Tanmxlebi werili iseTive mniSvnelovania, rogorc Tqveni reziume.

1. 
   upirveles yovlisa Tqven unda gaigoT im adamianis saxeli da misamarTi, romelsac Tqveni werili unda gaugzavnoT. aseTi kampaniis msvlelobisas ar gaagzavnoT werili mimarTviT `pativcemulo batono/ qalbatono~ an `dainteresebul pirs~. piradi mimarTva warmoadgens gadamwyvet faqtors. rogorc wesi, admiani, romlis saxelis gagebac gsurT, am kompaniis kadrebis ganyofilebis gamgea. xSirad maTi gvarebis gageba SeiZleba ukve moyvanili wyaroebidan an SegiZliaT firmaSi darekoT da ikiTxoT personalis sakiTxebiT dakavebuli piris gvari da Tanamdeboba (magaliTad, kadrebis menejeri, vice-prezidenti kadrebis marTvis dargSi, TanamSromelTa daqiravebis menejeri).
   
2. 
   unda gadawyvitoT ra mizeziT mimarTavT ama Tu im konkretul kompa­nias. es mizezi SegiZliaT CarToT Tanmxleb werilSi, raTa aCvenoT, Tu ra interesi gaqvT am firmis mimarT.
   
3. 
   dawereT werili, romliTac daainteresebT adresats, Seamowmos Tqven mier aRwerili adamiani (Tanmxlebi werili) da Tqveni realuri gamocdileba (reziume) masTan piradi Sexvedrisas. rogorc yovelTvis, unda gamoiyenoT `Tqveni midgoma~ sxva midgomebTan erTad efeqturi kombinaciisaTvis.
   

erTi avtoritetuli wyaro Tvlis, rom Tanmxlebma werilma pirdapiri safosto gzavnlis dros unda Seasrulos Semdegi amocanebi:

1. 
   moiTxovos cnobebi samuSaos Sesaxeb; iyos konkretuli, axsnas Tu ra gsurT;
   
2. 
   axsnas, Tu rogor aris dakavSirebuli TanamdebobasTan reziumeSi aRwerili Tqveni gamocdileba, romelzec pretenzias acxadebT an im kompaniasTan, romelsac mimarTavT;
   
3. 
   miuTiTos ra gizidavT am kompaniaSi;
   
4. 
   moiTxovos gasaubrebis daniSvna damsaqmeblisaTvis mosaxerxebel drosa da adgilze.
   

sxva avtoritetuli wyaroebi xazs usvamen Tanxmlebi werilis pirvel abzacSi kompaniaSi Tqveni samomavlo `wvlilis~ aucilebel aRniSvnas. gamoiyeneT es sityva teqstSi, aucileblad aRniSneT Tqveni miRwevebi da CaatareT werilis redaqtirebis dros, amoiReT negatiuri frazebi. Tqveni werilis moculoba ar unda aRematebodes erT gverds.

pasuxebi Tqveni potenciuri damsaqmeblisgan unda movides ori kviris ganmavlobaSi, mas Semdeg rac gaagzavneT Tqveni reziume da Tanmxlebi werili. Tu Tqven 14 dRis ganmavlobaSi pasuxs ar miiRebT, SegiZliaT isargebloT telefoniT anu daurekoT adamians, visac werili gaugzavneT da hkiTxoT ra mdgomareobaa Tqven mimarTvasTan dakavSirebiT. Tu werilis gagzavnas gadawyvetT SegiZliaT Tqveni Sexedulobebis rekomendireba ise, rom mizans miaRwioT.

pasuxi gazeTSi gamoqveynebul sareklamo gancxadebaze
unda icodeT, rom Tqven garda gazeTSi gamoqveynebul gancxadebas sxvac gamoexmaureba. Tanmxlebi gancxadeba gamocxadebuli vakansiis Tao­baze ramdenadme gansxvavdeba pirdapiri safosto gzavnlis werilebisagan. Tqven unda SeasruloT 6 punqti:

1. 
   daasaxeleT vakansia, acnobeT saidan gaigeT mis Sesaxeb, ganmarteT, rom Tqven SegaqvT gancxadeba masze;
   
2. 
   aRwereT vakansia, rogorc Tqven gesmiT. es aRwera gamoavlens Tqven miswrafebas da wamkiTxvels saSualebas miscems gaerkves imaSi, rac manamde arasworad gaigo. es aseve iqneba Sesavali me-3 punqtisTvis. me-2 da me_3 punqtebTan erTad ecadeT miuTiToT kompaniis moRvaweobaSi arsebuli romelime nakli, romlis gamosworebac Tqven SegiZliaT. am kombinacias Zlieri damarwmunebeli efeqti eqneba.
   
3. 
   airCieT Tqveni gamocdilebis damadasturebeli faqtebi, raTa uCvenoT ratom SeeferebiT me_2 punqtSi miTiTebul sakvalifikacio moTxovnebs.
   
4. 
   acnobeT zogierTi iseTi ram, rac adamianuri interesis sferoSia. SegiZliaT CarToT konkretuli informacia, Tu ratom gainteresebT am sferoSi an am kompaniaSi muSaoba. ifiqreT imaze, rogor SeatyobinoT mimRebs Tqveni enTuziazmis Sesaxeb an agrZnobinoT, rom Tqven iTvlebiT Rirseul muSakad. es erTaderTi adgilia werilSi (an reziumeSi), sadac unda gamoxatoT Tqveni mosazreba.
   
5. 
   miuTiTeT is pirebi, romlebic mzad arian mogceT rekomendacia, romliTac daadastureben Tqveni “ganaTlebis sandoobas” da unarebs. miuTiTeT, rom werils urTavT reziumes.
   
6. 
   moiTxoveT gasaubrebis daniSvna. SeumsubuqeT Tqven SekiTxvaze pasuxi: SesTavazeT Sexvedra werilis mimRebisTvis mosaxerxebel dros, miuTiTeT, rodis SegiZliaT telefoniT dakavSireba, mieciT Tqveni misamarTi an gamoTqviT Tanxmoba ewvioT gansazRvrul dReebSi.
   

pirdapiri safosto dagzavna da sagazeTo gancxadebaze pasuxi – aris mxolod ori midgoma interviuze miwvevis misaRebad.

kavSirebis gamoyeneba – aris mimarTva megobrebisadmi, studenturi sazogadoebisadmi an universitetis qalTa sazogadoebisadmi (uaxloesi gamoSvebis CaTvliT), ojaxis wevrebisadmi, mezoblebisa da yofili damsaqmeblebisadmi, romlebsac SesaZlebelia hqondeT informacia gaxsnili vakansiebis Sesaxeb.

kavSirebis miznobrivi gamoyenebis procesi Seicavs saguldagulo TviTSefasebas: aucilebelia sakuTari Zlieri da susti mxareebis, upiratesobisa da miznis codna. Semdeg iyaviT daundobeli, roca Tqveni siidan daapirebT kompaniis amoRebas. SeiswavleT kompaniebi, romlebic dagrCaT siaSi, raTa ufro SezRudoT sia. axla eZebeT kavSirebi am kompa­niaSi SeRwevis gasaadvileblad.

kavSirebis gamoyeneba SeiZleba iqnes Zalian sasargeblo iyos da gamodges sawyisi Tanamdebobebis Zebnis dros.

mimarTeT SromiTi mowyobis studentur biuros
es meTodi Zalian gansxvavdeba im meTodebisagan, romlebic gamoi­yeneba pirdapiri safosto gzavnilebis da sagazeTo reklamebis gamoyenebis dros. pirdapir safosto gzavnilebsa da sagazeTo reklamasTan dakav­Si­rebul midgomebs bevri saerTo aqvs, magram isini arapersonificirebulia da gamoiyeneba im varaudiT, rom Tu gancxadebas ar SeitanT bevr kompa­niaSi, maSin ramdenime miwvevas mainc miiRebT gasaubrebaze.

SromiTi mowyobis biuro uzrunvelyofs ufro individualer midgo­mas da, zogierT SemTxvevaSi, pirdapir miyavxarT interviusTan. SromiTi mowyobis biuro – adgilia, sadac xdeba ukanaskneli publikaciebis Seswavla, radgan xSirad es aris axali masala imis Sesaxeb rogor gaiaroT gasaubreba an daweroT reziume. zogierTi kompania SromiTi mowyobis biuroSi agzavnis Tavis wliur angariSs da sxva masalebs, romlebic gamoiyeneba samuSaoze daqiravebisas. sabiblioTeko funqciis garda, aseTi centris TanamSromlebs SeuZliaT dagexmaron gadawyvetilebis miRebaSi an mogcen informacia sxvadasxva dargSi arsebuli ukanaskneli tendenciebis Sesaxeb.

isini aseve floben informacias axal vakansiebze. zogierTi Tanam­de­bobis piri moxerxebul dromde Seinaxavs masalebs Tqven Sesaxeb, maT So­ris rekomendaciebs da reziumes. am TanamSromlebs SeuZliaT redaq­tireba gaukeTon Tqven reziumes an weril-gancxadebas.

aseTi centrebis moRvaweobis meore mTavari saxea ganrigis Sedgena sa­muSaos Sesaxeb, TviT studentur qalaqSi. Casatareblad xSirad kompa­ni­ebi TviTon estumrebian studentur qalaqs, 13 – 15 studentTan gasasaub­reb­lad dReSi 30 wT-iani intervaliT. SromiTi mowyobis centri axdens Sexved­rebisa da gasaubrebebis Catarebis grafikis koordinirebas, avrce­lebs literaturas kompaniis Sesaxeb da agrovebs kandidatTa rezervebs.

SromiTi mowyobis centris meSveobiT interviuze Cawera SedarebiT advilia, vidre werili-ganacxadis gamoyeneba gasaubrebis dasaniSnad. amis gamo da adre naxsenebi rigi mizezebis gamo, Cveulebriv, sasargebloa Tqveni SromiTi mowyobis centrTan regularuli kontaqtis SenarCuneba.
reklamis Zebna kompiuterSi on-lain reJimSi
vakansiis Taobaze gancxadebebis povna SeiZleba kompiuteriTac. mravali saxelmwifo organizacia da universiteti agzavnis informacias vakansiebis Sesaxeb da flobs mis gareT arsebuli vakansiebis monacemTa bazas. sxva meTodia kompaniebis veb-gverdebis daTvaliereba saerTaSoriso qselSi. aseTi veb-gverdebi mzaddeba kompaniebis mier da Seicavs interaqtiul informacias, muSa vakansiebis arsebobis Sesaxeb.
intervius dagegmva
samsaxurSi misaRebi gasaubrebis warmatebiT gavlisaTvis dagegmvas pirvelxarisxovani mniSvneloba aqvs.
sakuTari kvalifikaciis Semowmeba
samuSaos Zebna TqvenTvis warmatebuli iqneba, Tu kompaniis warmomad­geneli mixvdeba, rom Tqveni kvalifikacia Seesabameba Tanamdebobis kandi­da­tisaTvis wayenebul moTxovnebs.

mzad unda iyoT, rom Tqven miiRoT yvelaze maRali Sefaseba. Qunda aCvenoT, rom xarT saimedo, adaptirebuli, momzadebuli da a. S. nebismieri Tqveni moRvaweoba SeiZleba gamodges amis dadasturebad. magaliTad, kalaTburTis TamaSi an sxva gunduri moiTxovs sxva adamianebTan muSaobis unars. is, rom gamoimuSavebT fulis nawils sakuTari ganaTlebis safasuris gadasaxdelad imaze metyvelebs, rom Tqven iniciativiani xarT. mkafio da logikuri axsna imisa, Tu ratom SeicvaleT specialoba an gadaxvediT erTi saswavlo dawesebulebidan meoreSi SeiZleba miuTiTebdes gadawyvetilebis miRebisa da, SesaZloa, adaptirebis unarianobaze.

mokled rom vTqvaT, amoirCieT Tqveni kvalifikaciis ZiriTadi punqtebi. daasabuTeT igi dokumentebiT, gadaxedeT da mzad iyaviT maT gansaxilvelad gasaubrebis dros.

kompaniis Seswavla

gasaubrebisTvis mzadebisas erT-erTi mniSvnelovani nabijia kompaniis gacnoba. Tqven unda icodeT kompaniis masStabi, misi produqtiuloba an momsaxurebis tipi, mdgomareba dargebis masStabiT, zogierTi istoriuli faqti, misi ganlagebis adgili, finansuri momentebi, situacia dasaqmebis kuTxiT, vakansiebis saxeebi, Svilobil kompaniebTan urTierToba da misi samomavalo gegmebi.

SegiZliaT aseve gamoikvlioT organizaciebi on-lainis rejimSi.

imis prognozireba, Tu ra moxdeba gasaubrebis dros dagexmarebaT gasaubrebisaTvis mzadebaSi da Sinagani Relvis SemcirebaSi.

gasaubrebis tipebi

gasaubreba an masTan dakavSirebuli situaciebi:

1. 
   SesarCevi gasaubreba;
   
2. 
   Tavisufali gasaubreba;
   
3. 
   gasaubreba komisiis winaSe;
   
4. 
   jgufuri gasaubreba;
   
5. 
   stresuli gasaubreba;
   
6. 
   gasaubreba ofisSi misvliT;
   
7. 
   videointerviu;
   
8. 
   kompiuteruli interviu.
   

SesarCevi gasaubrebis mizania kandidatebis dayofa sam jgufad: an Semdgomi gasaubrebisaTvis uarisTvis, rezervisaTvis. aseTi gasaubrebebi, rogorc wesi, tardeba sxva kategoriis gasaubrebamde da eTmoba 30 wuTi.

Tavisufal (arastruqturirebuli an araformaluri) gasaubrebaSi ar aris araviTari konkretuli sqema. amosaval kiTxvaze gacemulma Tqvenma pasuxma SeiZleba wamoWras Semdgomi kiTxva. aseTi gasaubrebis msvleloba imarTeba urTierTzemoqmedebiT da pasuxebiT dasmul SekiTxvebze.

jgufuri gasaubreba – sapirispiroa komisiis winaSe gasaubrebisa. ramdenime kandidati midis erT adamianTan gasaubrebaze. aseTi gasaubreba mosalodnelia sazogadoebrivi TavSeyris adgilebSi, magaliTad, saRamoebze, sadac miwveulia bevri kandidati an masiuri gadarCevisas, roca uamravi kandidatidan erTbaSad ramdenime TanamdebobisTvis irCeven TanamSromlebs. radgan msgavsi gasaubrebebi moklea yoveli kandidati miiswrafvis, mokle droSi, xSirad sxva kandidatebis xarjze moaxdinos kargi STabeWdileba.

ecadeT STabeWdileba moaxdinoT firmis TanamSromlebze, romlebic atareben gasaubrebas, magram, SeZlebisdagvarad, moerideT oTaxSi TqvenTan erTad myof sxva kandidatebTan pirdapir Sedarebas.

stresuli gasaubreba – gasaubrebis sxva tipebidan yvelaze arasasiamovnoa. igi stresul situaciaSi agdebs kandidats, romelsac gasaubrebisas yuradRebiT akvirdeba TanamSromeli. magaliTad, situacia, roca gTavazoben Tambaqos, magram ar gaZleven saferfles, vardebiT biznesSi arsebul realur situaciaSi, romelSic saxezea eSmakoba da xafangi. garda amisa, SeiZleba dagisvan stresis maprovocirebeli SekiTxvebi. axla amgvar intervius naklebad iyeneben. aseTi tipis gasaubrebaze moxvedris albaToba ufro didia, Tu pretenzia gaqvT maRali rangis Tanamdebobaze, romlisTvisac damaxasiaTebelia stresis maRali done (magaliTad, gasaRebis agresiuli kampania).

gasaubreba ofisSi (qarxanaSi an Stab-binaSi) misvliT es ar aris erTjeradi gasaubreba, aramed gasaubrebaTa mTeli seriaa, romelic SeiZleba Seicavdes mravali sxva tipis gasaubrebas. zogierTi gasaubreba SeiZleba iyos stresuli an SeiZleba Caataros komisiam. sxva gasaubreba SeiZleba Catardes Tavisufal formatSi. miuxedavad imisa, rom dRis ganmavlobaSi geqnebaT oficialuri gasubreba da araformaluri diskusiebi Tqven mudmivad Segafaseben; amitom yuradRebas nu gafantavT. aseTi gasaubrebis nawili SeiZleba iyos fsiqologiuri testireba da Tqveni unaris Semowmeba, eqskursia SenobaSi, saubari potenciur xelmZRvanelebsa da xelqveiTebTan, gancxadebis an blankis Sevseba samivlinebo xarjebis anazRaurebis Taobaze.

videointerviu – tardeba erT-erTi QqvemoT CamoTvlili xerxiT. zog SemTxvevaSi kandidats SeuZlia waradginos videokaseta, romelic asaxavs mis muSaobas, pirad Tvisebas, rac xazs gausvams misi gamocdilebis Zlier mxares da axsnis interesTa sferos; SesaZloa, zogierTi saxis piradi monacemebis gadmocemasac emsaxurebodes. sxva SemTxvevaSi kompania kandidats Txovs upasuxos mTel rig kiTxvebze. amasTan, interviu firze iwereba kompaniis ofisSi an kandidatis mier arCeul sxva adgilze. am videokasetam SeiZleba Seamciros personalis damqiravebeli TanamSromlis drois danaxarjebi, SeuZlia ganmeorebiT naxos firi, dazogos samgzavro xarjebi, miT umetes, rom masze Cawerilia kandidatis ZiriTadi daxasiaTeba, magaliTad, misi momzadebuloba, enTuziazmi da komunikaciuri unarebi. rogorc sxva kategoriis interviu videointerviuc moiTxovs saguldagulo momzadebas.

kompiuteruli interviu kandidatisgan moiTxovs pasuxebis gacemas pirdapir da irib SekiTxvebze. kompiuteruli interviu SeiZleba iyos rogorc gasaubrebis grZeliEjaWvis nawili, ise pirveladi arCevis instrumentic. mas SeuZlia daamuSaos monacemTa baza da awarmoos statistikuri analizi, aseve minimumamde daiyvanos piradi kontaqtebi.

interviuerebis tipebi
sxvadasxva tipis gasaubrebebis msgavsad arsebobs sxvadasxva tipis ada­mia­nebic, romlebic atareben gasaubrebas, e. i. interviuerebi. ZiriTad kate­goriebs warmoadgenen specialistebi da sakadro samsaxuris warmo­madgenlebi.

specialisti - adamiani, romelic mocemul droSi asrulebs samu­Saos, romelzec pretenzia gaqvT.

sakadro samsaxuris warmomadgenlis an kandidatebis SerCeviT daka­vebuli TanamSromlis, rekruteris, amocanaa TanamSromelTa daqiraveba. isini iqnebian megobruli da yuradRebiani, magram Znelia mixvdeT rogori STabeWdileba moaxdineT sinamdvileSi.
gasaubrebis Tanamimdevroba
standartuli SesarCevi gasaubrebis aRweram SeiZleba mogamzadoT gasaubrebisTvis. aseTma gasubrebam SeiZleba daikavos 15-dan 45 wT-mde, magram, rogorc wesi, igi grZeldeba 30 wT. Cveulebriv, es 30 wT iyofa Semdegnairad:

pirveli 5 wuTi: wardgena, Cveuli saubari, iseTi sakiTxebis ganxilva, romelTac ar eniWeba pirvelxarisxovani mniSvneloba.

Semdgomi 10 wT: koncentracia kandidatis SesaZleblobebze da gasaubrebis Camtarebeli TanamSromlis SekiTxvebze gacemul pasuxze.

Semdegi 10 wT: TanamSromlis pasuxebi kandidatis SekiTxvebze kompa­niasa da SemoTavazebuli samuSaos Sesaxeb.

bolo 5 wuTi: daskvniTi komentarebi, Semdgomi nabijebis ganmarteba.
gasaubreba ofisSi misvliT mTeli dRis ganmavlobaSi mimdinareobs, orga­nizaciis da samuSaos tipis Sesabamisad. miT umetes Tu pretenzia gaqvT xelmZRvanel Tanamdebobze, igi SeiZleba Sedgebodes Semdegi etape­bisgan:

9⁰⁰ – 10⁰⁰ sT: sauzme TanamSromelTan, romelmac CagitaraT SerCeviTi gasaubreba;

10¹⁵ – 11⁰⁰ sT: ofisis sxva TanamSromlebis gacnoba;

11⁰⁰ – 12⁰⁰ sT: Sexvedra saqmianobis Sesabamisi mimarTulebis vice- prezidentTan;

12⁰⁰ – 13³⁰ sT: sadili kadrebis ganyofilebis or TanamSromelTan da potenciur, uSualo ufrosTan;

13³⁰ – 14³⁰ sT: Sexvedra potenciur, uSualo ufrosTan;

14³⁰ – 16⁰⁰ sT.: naxevarsaaTiani Sexvedra sam potenciur kolegasTan;

16⁰⁰ - 17⁰⁰ sT: anketis Sevseba da dawesebulebis daTvaliereba kadrebis ganyofilebis warmomadgenlis TanxlebiT;

17⁰⁰ sT: saxlSi dasabruneblad aeroportSi gamgzavreba TanamSromelis TanxlebiT, romelmac Caatara SerCeviTi gasaubreba.
SekiTxvebis tipebi
gasubrebis dros SeiZleba daisvas oTxi tipis SekiTxva _ araarse­biTi, gansakuTrebulad mniSvnlovani, stresuli da uadgilo. zogierTi interviueri iwyebs SekiTxvebiT, romelTa pasuxebi TavisTavad umniSv­ne­loa. aseTi SekiTxvebis mizania “yinulis galRoba” da gasaubrebis dawye­ba. yvelaferi damokidebulia imaze rogor moiqceviT am mokle periodSi, Tqven xom sruliad ucxo garemoSi da sruliad ucnob adamianTan giwevT saubari. zogjer mogiwevT saubari sakuTar azrebsa da fiqrebze.

aseT dros xSirad svamen kiTxvas amindis an bolo safexburTo matCis Sesaxeb. aq sainteresoa ara is, Tu ras upasuxebT kiTxvaze, aramed rogor upasuxebT. ufro sainteresoa magaliTad, konkretulad erT romelime gundze saubari, vidre zogadad fexburTze.

mas Semdeg, rac damSviddebiT, dasmuli SekiTxvebi Seexeba Tqven interesebs, Tqven codnas kompaniis da samuSaos Sesaxeb, da imas, Tu ratom TvliT rom SeZlebT am samuSaos Sesrulebas. interviueri yuradRebiT moismens pasuxebs da Camoayalibebs momdevno SekiTxvebs. Segafaseben pasu­xebis siswrafis, siRrmisa da xarisxis, aseve sxva elementebis mixedviT. es SekiTxvebi SeiZleba daiyos sam kategoriad: kiTxvebi Tqveni miznebis Sesaxeb (`rogor xedavT Tqven Tavs xuTi wlis Semdeg?” an “ra ufro mTavaria TqvenTvis_fuli Tu samuSao?~); kiTxvebi kvalifikaciasa da Cvevebze (`ratom unda migiRoT kerZod Tqven?~ an `aRwereT yvelaze sasargeblo gamocdileba universitetSi swavlis dros~); kiTxvebi Tqven Tvisebebze (`rogor aRwerT Tqvens Tavs?~ an `rogor sazRvravT an afasebT warmatebebs?~).

stresuli SekiTxvebi dasaSvebia nebismier momentSi, magram isini ufro mosalodnelia mniSvnelovani SekiTxvebis Semdeg. maTi mizania Tqven dabneva. momzadebuloba ki mogcemT misgan Tavis daRwevis saSualebas.

uadgilo SekiTxvebi – es akrZaluli SekiTxvebia an iseTi SekiT­xvebi, romlebic saqmesTan ar aris dakavSirebuli. akrZalulia diskri­minaciuli SekiTxvebis dasma. magaliTad, ar SeiZleba asakis, ojaxuri mdgomareobis an religiis Sesaxeb kiTxvebis xSirad dasma. gamonakliss warmoadgens SemTxveva, roca aseTi SekiTxvebi uSualod samuSaosTan aris dakavSirebuli. magaliTad, centrSi bavSvebis momvlelad ayvanis SemTxve­vaSi upiratesoba eniWeba Svilebian kandidatebs. sxva msjelobisaTvis saeW­vo Tema SeiZleba iyos rasa, politikuri miswrafeba, klubis wevroba, adamia­nis fizikuri nakli, nacionaloba an veteranis statusi. ufleba gaqvT gaarkvioT aseTi SekiTxvebis mizezebi. SesaZloa arsebobdes TqvenT­vis ucnobi raRac mizezi.

SegiZliaT interviuers dausvaT SekiTxvebi samuSaos da organiza­ciis Sesaxeb mis mier saamisod gamoyofil droSi. rac ufro ukeTesi iqneba SekiTxva, miT ukeTes STabeWdilebas datovebT. winaswar unda gqondeT momzadebuli kiTxvebi, romlebzedac gindaT pasuxis miReba. gasaubrebis win moamzadeT xuTi an eqvsi SekiTxva. moerideT banalur an zedapirul Temebs. ai zogierTi im SekiTxvis magaliTi, romlebic SeiZleba dausvaT interviuers:

1. 
   rogorc wesi, ra Tanamdebobebi ukaviaT menejer-staJiorebs kompaniaSi xuTi wlis muSaobis Semdeg?
   
2. 
   ramdenad aucilebelia dawinaurebis misaRebad ufro maRali kvalifikaciis diplomi, magaliTad, biznesis administrirebis magistris an iuristis diplomi?
   
3. 
   Cveulebriv, ufro maRal Tanamdebobebze dasawinaureblad irCevT Tu ara xalxs kompaniis TanamSromlebidan?
   
4. 
   rogor satreningo an gasacnob programebs sTavazobT axalgazrda specialistebs?
   

damsaqmebelze yvelaze did STabeWdilebas axdens studenti, rome­lic swavlis safasuris gadasaxdelad ar erideba nebismier samuSaos da asrulebs im funqcias, romelic mis momaval TanamdebobasTan aranair kavSirSi ar aris. rac ufro met gamomuSavebul Tanxas daasaxelebs, miT ufro meti Sefaseba eqneba students Tanabar pirobebSi myof yvela sxva studentTan SedarebiT.

ras eZebs adamiani, romelic irCevs muSakebs?

ufro momzadebuli iqnebiT, Tu garkveuli warmodgena geqnebaT rogor da ra kriteriumebiT Segafaseben. Tu migiReben samuSaoze Tqveni xelmZRvaneli SegaswavliT ufro Rrmad im specifikas, romlis codnac dagWirdebaT. amitom arc ise bevr SekiTxvas dagisvamen Tqven mier Seswav­lil disciplinebTan dakavSirebiT. bevri SekiTxva daismeba imisaT­vis, rom warmoaCinoT Tqveni gansakuTrebuloba, rogoricaa taqti, energia, Sromis­moyvareoba, simwife, xalxTan urTierTobis Cvevebi, organizatoruli niWi. motivacia, Sewyobis unari, komunikaciuri niWi, garda amisa, Zireulad Seiswavlian imas, Tu ramdenad marTvadi xarT, aseve Tqven inicia­tivianobas, metoqeobis suls da gonebriv niWs.

zogierTi kompania iyenebs Semfasebel anketebs, romlebsac avsebs damkvirvebeli TanamSromeli gasaubrebis Catarebis Semdeg. vinaidan sxvadasxva kompania sxvadasxva momentze akeTebs aqcents, aseTi anketis saerTo forma ar arsebobs. imisaTvis, rom ufro kargad gaigoT msgavsi formis Sinaarsi, SediT Tqveni universitetis SromiTi mowyobis biuroSi.

zrunva garegnobaze
garegnoba ar unda moqmedebdes samsaxurSi ayvanis gadawyvetilebaze, magram SeiZleba asec moxdes.

mokled rom vTqvaT, unda CaicvaT ise, rogorc CaicvamdiT samuSaoze, romelzec pretenzias acxadebT. es principi niSnavs imas, rom or an oTxwliani kolejis damTavrebis Semdeg mamakacebma unda ataron pijaki da halstuxi, xolo qalebma kaba an kostiumi da Sesaferisi fexsacmeli. Tu Tqven ar iciT rogor CaicvaT, nimuSad unda miiRoT saqmiani kostiumi, romelic sazogadoebaSi mowonebulia mocemuli situaciebisaTvis.

uCveulosaTvis mzadyofna
arsebobs mravali istoria imis Sesaxeb, Tu rogor fandebs mimar­Tavs interviueri, raTa kandidati daabnios. unda icodeT maT Sesaxeb da mzad iyoT amisaTvis. ai zogierTi magaliTi:

1. 
   siCume. interviueri ar laparakobs gasaubrebis dasawyisSi. amis nacv­lad giyurebT. Sesabamisad, Tqven unda iyoT komunikaciis inicia­tori.
   
2. 
   momyideT me: Tu gasaubrebas gadixarT romeliRac Tanamdebobaze momsaxurebis an marketingis sferoSi interviuers SeuZlia mogiwioT saferfle an fanqari da giTxraT: `geTayva, momyideT es~.
   
3. 
   rolis Sebruneba: adamiani, romelic atarebs gasaubrebas geubnebaT: `me mTeli dRe gasaubrebas vatarebdi. daviRale. modiT Tqven CamitareT gasaubreba?~.
   
4. 
   ar aris mowevis SesaZlebloba: Tqven mweveli xarT, nerviulobT. interviueri gekiTxebaT: `gsurT mowioT?~ iwyebT mowevas da aRmoaCenT, rom oTaxSi saferfle ar aris.
   
5. 
   skamis SerCeva: roca gasaubrebis Casatareblad kabinetSi SedixarT, iq dgas ori skami. erTi interviueris gverdiTaa, meore _ magididan ramdenadme moSorebiT. es adamiani ubralod geubnebaT: `dabrZandiT~, magram ar miuTiTebs romel sakamze.
   

aseT magaliTebs bevr gasaubrebaze iyeneben.

gasaubrebis Catareba

mravali wlis ganmavlobaSi firmebi TanamSromlebis SesarCevad iyenebdnen or ZiriTad meTods: intervius da fsiqologiur testirebas. axla aSS-Si bevri kompania aRar iyenebs fsiqologiur testirebas, federaluri kanonebis gamo. kompaniam unda SeZlos daamtkicos, rom fsiqologiuri testirebiT SeZlebs mocemuli samuSaos kargi da cudi Semsruleblis gamovlenas. imdenad, ramdenadac aseTi mtkicebulebis miReba Znelia, gansakuTrebiT mcire kompaniebisaTvis TanamSromelTa SerCevis ZiriTad instrumentad bevr organizaciaSi iyeneben gasaubrebebs.

realurad Tqveni pirispir Sexvedra mocemuli kompaniis warmomadge­nelTan – gadamwyveti nabijia samuSaos Zebnis procesSi. ecadeT mixvideT droze an ufro adrec ki. dagvianeba Tqven uaryofiT mxared iTvleba. igi damatebiT siZneleebs SegiqmniT.

CamoarTviT xeli gasaubrebis Camtarebel TanamSromels. es niSania saqmiani mdgomareobis Sesaqmnelad. xelis CamorTmeva unda iyos energiuli. susti xelis CamorTmevas zogierTebi Rebuloben rogorc Tqveni pirov­ne­bis sisustes. ar SegeSindeT, pirvelma gauwodoT xeli. gasaubreba samu­Saos Taobaze sulac ar aris situaciis simkacris reglamentirebis maga­liTi. xelis pirvelad gawodebiT Tqven daimsaxurebT firmis Tanam­Sromlis pozitiur ganwyobas.

daamyareT da SeinarCuneT mxedvelobiTi kontaqti interviuerTan. Tu amas ver moaxerxebT interviueri ifiqrebs, rom Tqven cruobT. dajeqiT sworad, piriT adamianisken, romelic gasaubrebas gitarebT. amasTanave ar gadaajvaredinoT xelebi da fexebi. aseTi pozis SemTxvevaSi interviueri ifiqrebs, rom misgan Tavis daRweva gsurT.

gasaubrebis dros sagnebiT TamaSi (magaliTad, kalami an fanqari) Zlieri nerviulobis niSania. ar aiRoT xelSi sagnebi interviueris magididan.

ar gaakritikoT interviueri, radgan is ifiqrebs, rom Cvevad gaqvT akritikoT yvela Tqveni damsaqmebeli. arasdros daaxasiaTos uaryofiTad wina samuSao, ubralod aRwereT igi. rac unda umniSvnelod TvlideT Tqven wina samuSaos, interviueri mogcemT SekiTxvebs mis Sesaxeb, raTa Seafasos Tqveni saimedooba, organizatoruli niWi, sxva admianebTan muSaobis unari da iniciativa.

gasaubrebisaTvis momzadebisas moifiqreT kiTxvebi kompaniis Sesaxeb. ar dagaviwydeT maTi dasma gasaubrebis damTavrebamde.

nu ecdebiT iyoT is, vinc ar xarT. gamoamJRavneT Tqveni pirovneba, ecadeT, kargi STabeWdileba datovoT, magram moerideT Seuferebeli imijis Seqmnas. firmis TanamSromlebi samuSaoze miRebis gadawyvetilebas Rebuloben intervius safuZvelze.

roca gasaubreba damTavrdeba da wasvlas daapirebT ar dagaviwydeT madlobis Tqma Tqveni samsaxurSi ayvanis SesaZleblobis ganxilvisaTvis.
samaxsovro gasaubrebis gavlisaTvis

1. 
   midiT droze;
   
2. 
   energiulad CamoarTviT xeli;
   
3. 
   daamyareT mxedvelobiTi kontaqti;
   
4. 
   akontroleT Tqveni poza;
   
5. 
   ar iTamaSoT sagnebiT;
   
6. 
   Tavi SeikaveT wina samuSaos kritikisagan;
   
7. 
   aRwereT da ar SeafasoT wina samuSao;
   
8. 
   dasviT kiTxvebi kompaniis Sesaxeb;
   
9. 
   iyaviT gulwrfeli;
   
10. 
    madloba gadauxadeT gasaubrebisaTvis.
    

moqmedeba gasaubrebis Semdeg

gasaubrebis Semdeg swrafad miswereT werili interviuers. aseTi werili ZiriTadad Sedgeba sami abzacisgan. pirvel abzacSi gamoxateT madliereba gasaubrebis SesaZleblobisTvis da xazi gausviT Tqven interess mocemuli Tanamdebobisadmi. meore abzacSi SeatyobineT romelime mniSvnelovani cnoba Tqven Sesaxeb, romlis gadacemac ver SeZeliT gasubrebis dros da xazgasmiT aRniSneT Tqveni kvalifikaciis erT-erTi saxe, romelic kompaniis warmomadgenelma gamoyo, rogorc metad mniSvnelovani, gansakuTrebiT Tu grZnobT Tavdajerebulobas am sferoSi. an gaakeTeT aqcenti intervius msvlelobisas miRebul raime informaciaze kompaniis Sesaxeb, romelmac Tqvenze didi STabeWdileba moaxdina. bolos, mesame abzacSi gamoxateT mzadyofna, upasuxoT damatebiT SekiTxvebs Tqveni kvalifikaciis Sesaxeb. daamTavreT pozitiuri damokidebulebis gamoxatviT interviueris mosalodneli sapasuxo werilisaTvis.

ecadeT werilSi raime TqvaT imis Sesaxeb, rac adresats Tqven Tavs da TqvenTan gasaubrebas Seaxsenebs. airCieT is, rac ar SeiZleba ganxiluliyo sxva kandidatebTan da rac gamogarCevdaT. Tu SeavseT da werils daurTeT anketa, miswereT amis Sesaxeb.

zogierT organizaciaSi SeiZleba mogTxovon anketis Sevseba SesarCev gasaubrebamde, Semdeg an ofisSi misvlisas. xSirad, warmatebiT gavlili SesarCevi gasaubrebis Semdeg, gTxoven aiRoT aseTi anketa, SeavsoT da daabrunoT fostiT. es niSnavs, rom Tqveni samuSaoze miRebis procesi grZeldeba. am anketis Sevsebisas gaxsovdeT: aucilebelia akuratuloba orTografiaSi, gramatikasa da punqtuaciaSi.
mimarTva kompaniaSi gavlili gasaubrebis Sedegis gasagebad

zogierTi interviueri amTavrebs gasaubrebas da gacnobebT, rodis moxdeba gadawyvetilebis miReba kandidatis SerCevis Taobaze. Tu daniSnul vadaSi araferi gacnobes, daurekeT interviuers. gaarkvieT Tqven gancxadebasTan dakavSirebuli saqmis viTareba. Tu gadawyvetileba kidev ar miuRiaT, saSualeba mogecemaT miRebuli gadawyvetileba SeityoT misi miRebisTanave. Tu gadawyvetileba ukve miRebulia da Tqven ar agirCies, yovel SemTxvevaSi, gaigebT mainc amis Sesaxeb.

Tu Tqveni kandidatura gadades, arafers kargavT Tu kvlavac gamo­i­CenT dainteresebas. SesaZlebelia, SeZloT kompaniis sxva ganyofilebaSi warad­ginoT gancxadeba da moiTxovoT misi xelaxali ganxilva an iTxovoT Tqveni monacemebis Senaxva im SemTxvevisTvis, Tu momavalSi gamoCndeba axali vakansia.
gamoxmaureba werilze dadebiTi an uaryofiTi gadawyvetilebiT
cxadia, Tqven miiRebT orive tipis werils – zogierTi kompanebi SemogTavazeben raRac Tanamdebobas, sxvebi – uars getyvian. Tqven unda upasuxoT orive tipis werilebs, xolo SemoTavazebis miRebis SemTxvevaSi SeatyobineT Tanaxma xarT Tu uars ambobT SemoTavazebul Tanamdebobaze.
Tanxmobis werili

werili, romelic Seicavs Tanxmobas miiRoT winadadeba unda Seicav­des oficialur Tanxmobas SemoTavazebul Tanamdebobaze. gamoxateT mad­lie­reba am winadadebisaTvis da daadastureT am winadadebis konkretuli detalebi xelfasis CaTvliT, samuSaoze gasvlis vada, adgilmdebareoba da im adamianis vinaoba, romlis daqvemdebarebaSic iqnebiT. garda amisa, am werilSi gamoxatuli unda iyos kargi samuSaos molodini.

uaris werili

Tu Tqven uars ambobT kompaniis mier SemoTavazebul Tanamde­bo­baze, Tqveni werili unda Seicavdes madlierebas am winadadebisTvis, saqe­bar sityvebs intervueris an kompaniis misamarTiT, mkafio uars wina­da­de­ba­ze, am uaris ganmartebasa da madlierebas SemoTavazebuli winadade­bi­saTvis.

pasuxi uaris werilze

Tu miiReT uaris werili TqvenTvis saintereso raime Tanamdebobis Sesaxeb gancxadebis sapasuxod unda gamoexmauroT mas, gansakuTrebiT, Tu momavalSi apirebT ganmeorebiT mimarToT am kompanias.

aseTi werili unda gamoxatavdes madlierebas Tqveni gancxadebis gan­xil­vis gamo. madlierebas gancxadebis Setanis dros miRebuli gamocdi­lebisaTvis da momavalSi gancxadebis xelmeored gagzavnis survils.

samuSaoze miRebis dagvianebuli gadawyvetileba

zogjer erTi kompanisagan winadadebis miRebis Semdeg gsurT daelo­doT ufro saintereso sxva winadadebasac. Tu amgvari situacia SegeqmnaT SegiZliaT daweroT werili TxovniT saboloo gadawyvetilebis dayovnebis Sesaxeb. TanamSromlebi, romlebic dakavebuli arian daqiravebiT ivarau­de­ben, rom Tqven kidev sadRac gadixarT gasaubrebas da ar iqnebian SeSfoTe­buli Tqveni TxovniT. meore mxriv, xSirad maT unda daicvan saboloo vada. arseboben kidev sxva kandidatebi, romelTaTvisac maT am samuSaos SeTavazeba surT, amitom Tqveni Txovna taqtiani unda iyos.

1. 
   gamoxateT madliereba winadadebisaTvis;
   
2. 
   miuTiTeT, rom cdilobT airCioT kompania, romelic SemogTavazebT maqsimalur sargeblobas da ufro Zvirfas karieras;
   
3. 
   auxseniT, rom gasaubrebis procesi jer kidev ar dagimTavrebiaT da gsurT droebiT gadadoT saboloo gadawyvetilebis miReba (miuTiTeT, rodis SeZlebT gadawyvetilebis miRebas);
   
4. 
   anu auxseniT, rom Tu Tqven iZulebuli iqnebodiT dauyovnebliv mige­RoT es winadadeba, uars ityodiT masze. sjobs am etapze es ar gaakeToT;
   
5. 
   kidev erTxel daadastureT Tqveni daintereseba samuSaoTi da kompaniiT.
   

1. 
   rogor movipovoT informacia vakansiebis Sesaxeb?
   
2. 
   ra tipis gasaubrebebi arsebobs?
   
3. 
   rogor tardeba gasaubreba?
   
4. 
   ra tipis SekiTxvebi gamoiyeneba gasaubrebaze?
   

Tavi 15. prezentaciis Catareba
prezentaciis warmatebiT CatarebisaTvis saWiroa gaviTvaliswinoT Sem­degi 5 ZiriTadi etapi:

1. 
   CamovayaliboT Cveni mizani;
   
2. 
   davgegmoT prezentacia;
   
3. 
   movamzadoT masala;
   
4. 
   CavataroT repeticia da vivarjiSoT;
   
5. 
   viyoT mzad prezentaciis dRisaTvis.
   

prezentaciis mowyobisas angariSi unda gavuwioT Cven mimarT im auditoriis damokidebulebas, romlis winaSe unda warvsdgeT. unda vicodeT romeli xerxebi gamoviyenoT, rom rac SeiZleba kargad CavataroT prezentacia.

prezentaciis miznebi mravalgvaria, magram SeiZleba dajgufdes Semde­gnairad:

1. 
   mosamsaxureebis, nawarmis, sistemis demonstrireba;
   
2. 
   imijis strategiis Seqmna;
   
3. 
   kolegebis, gareSe pirTa Seqceva, daintereseba;
   
4. 
   koncefciis, produqciis, ideis gayidva;
   
5. 
   jgufis, firmis, ganyofilebis wardgena;
   
6. 
   muSaobis donis, meTodis gaumjobeseba;
   
7. 
   sakiTxis, axali koncefciis SeTavazeba.
   

nebismier prezentaciaze informaciis saukeTesod gadmocemisaTvis gvWirdeba Semdegi sakiTxebis gaTvaliswineba: pirvel rigSi, didi mniSv­neloba aqvs informaciis Seswavlas da momzadebas. Semdeg, mTeli informacia unda gavaanalizoT gonebaSi da werilobiT CamovayaliboT moxsenebiTi baraTis saxiT. SemdgomSi SeiZleba ganvavrcoT mopovebuli damatebiTi informaciiT. informacia logikurad da Tanamimdevrulad unda iyos warmodgenili, raTa garantirebuli viyoT, rom auditoria Cawvda prezentaciis arss da naTlad gaigo misi mizani. Tu Cven prezentacias bunebrivad warvmarTavT, maSin gaadvildeba misi mosmena da daxsomeba. prezentaciis dros aucilebelia sruli informaciis gadacema auditoriisaTvis, radgan araswori informaciis miwodebam SeiZleba problemebi Seqmnas. rodesac igrZnoba informaciis nakleboba, auditorias interesi ekargeba da prezentaciis Sesaxeb amboben: `prezentacia hgavs mZivebis asxmas, sadac TiToeuli mZivi erTmaneTTan dakavSirebulia logikuri ZafiT”.

prezentaciis Sesavali da daskvna iseve mniSvnelovania, rogorc Sua nawili. STambeWdavi Sesavali prezentaciis warmatebis sawindaria. igi uCvenebs, rom danarCeni masala Seesabameba auditoriis moTxovnebs. Sesavalma unda aCvenos risi gadmocema gvsurs. bolos, reziumeTi Sejamdeba, Tu ras mivaRwieT. karg momxseneblad rom CamovyalibdeT saWiroa varjiSi da ufro mniSnelovania repeticia. repeticia SeiZleba movawyoT megobrebis wreSi, maTgan unda moviTxovoT is kritikuli SeniSvnebi, romlebsac SeamCneven repeticiis dros da yvelaferi gaviTvaliswinoT prezentaciis Catarebisas. yovelma oratorma unda iswavlos saubris adaptireba auditoriis molodinTan Sesabamisad. amasTan, auditoriis winaSe yovelTvis unda viyoT gulwrfeli. Tu auditoria grZnobs, rom informacia, romelasc vawvdiT mcdaria, maSin sapasuxo reaqcia uaryofiTi iqneba. SeiZleba darbazSi myofma sazogadoebam radikaluri zomebic ki miiRos. unda vecadoT yovelTvis gulwrfelobis imiji SevqmnaT. aseve didi mniSvneloba aqvs auditoriasTan TvalebiT kontaqts. mxolod unda gaviTvaliswinoT, rom mudmivad ar mivaCerdeT erT pirovnebas an auditoriis erT nawils. Cveni mzeris erTi msmenelidan meoreze gadataniT mTel auditorias gauCndeba imis SegrZneba, rom monawileobs prezentaciaSi. aqvea gaTvaliswinebuli Semdegi:

1. 
   yvelaferi unda ganvmartoT dawvrilebiT da naTlad;
   
2. 
   Tavi unda avaridoT Jargons;
   
3. 
   nebismieri prezentacia momzadebis, codnis, avtoritetis da ndobis demonstrirebaa;
   
4. 
   unda vilaparakoT faqtebiT da ara varaudebiT. viyoT bunebrivi da sakuTar TavSi darwmunebuli;
   
5. 
   moveridoT agresiul gancxadebebs;
   
6. 
   prezentaciis Catarebisas gvmarTebs sizuste da lakonuroba.
   

prezentaciis normalurad Catareba ganpirovnebulia Semdegi faqto­re­biT:

1. 
   Cveni leqsikoni;
   
2. 
   Cveni garegnoba;
   
3. 
   Cven xma;
   
4. 
   Jestikulacia;
   
5. 
   Canaweris gamoyeneba;
   
6. 
   TvalsaCinoebis gamoyeneba;
   
7. 
   SekiTxvebze pasuxis gacema.
   

prezentaciis Catarebisas umTavresi mniSvneloba eniWeba Cven naTqvams. sityvebi urTierTobis damyarebis ZiriTadi saSualebaa, amitom Cveni mizania garkveviT, gasagebad, gatacebiT, sainteresod da damajereblad visaubroT.

TvalsaCinoebis gamoyeneba mniSvnelovania, radgan igi ukeT warmo­aCens Cven mier gansaxilvel sakiTxebs. unda vecadoT, rom vmetyvelebdeT xatovnad, moviSvelioT magaliTebi, Sedarebebi, sityvieri aRwerilobebi, raTa saintereso gavxadoT prezentacia. ar unda gamoviyenoT Jargoni da orazrovani sityvebi.

pirvel STabeWdilebas auditoriaze vaxdenT CacmulobiT, ramdenad mimzidvelni da eleganturni varT, unda viyoT moxerxebulad Cacmuli da SerCeuli tansacmeli situacias unda Seesabamebodes. yovelTvis sufTad da lamazad unda gamoviyurebodeT.

Tu xmas kargad vflobT informaciis gadmocemisas unda CaTvaloT, rom TiTqmis gamarjvebuli varT. aqve unda gaviTvaliswinoT Semdegi momentebi: xmis simZlavre, tonaloba, simaRle, siCqare da sunTqva.

Cveni xmis simZlavre unda SevuxamoT auditoriis sidides da akus­tikis xarisxs. odnav xmamaRla laparaki saSualebas mogvcems garkveviT gavagebinoT Cveni naTqvami. monotonuri laparaki Zalian mosawyenia msmenelisaTvis. tonaloba unda gamoviyenoT efeqtis mosaxdenad. rodesac TandaTanobiT vaZlierebT xmas Cven mier warmoTqmul sityvebSi grZnobaTa mozRvaveba SeigrZnoba, xolo xmis TandaTanobiT dadableba auditoriis yuradRebas amaxvilebs. xmis simaRlis Secvla aniSnebs auditorias, rom dasrulda erTi konkretuli sakiTxi da gadavdivarT Semdegze.

erTi siCqariT saubari monotonurobis tolfasia. umjobesia prezen­tacia daviwyoT nela da Semdeg gavzardoT xmis siCqare. kargi efeqti­saTvis saWiroa gamoviyenoT pauza, radgan is amZafrebs molodinis SegrZ­nebas da Zabavs yuradRebas. daskvna unda gakeTdes nela, unda gaviTva­liswinoT, rom auditoriisaTvis informacia axalia da mis aRsaqmelad saWiroa dro.

efeqturobis gazrdis kargi saSualebaa Jestikulacia. Jestebis gamoyenebisas darwmunebuli unda viyoT, rom es bunebrivad gamogvdis. unda vecadoT, Cveni grZnoba da azrebi gamoixatos gamometyvelebaSi.

gamosvlisas mniSvnelovania gaRimeba. es ufro Tbils gaxdis prezen­tacias da dagvexmareba megobruli atmosferos Seqmnasa da auditoriasTan kavSiris damyarebaSi.

yovelTvis sasargebloa viqonioT ZiriTadi sakiTxebis Canawerebi an mTliani prezentacia. gansxvavebuli feris kalmiT unda CaviniSnoT, Tu sad SevcvaloT xmis tonaloba, sad gavakeToT pauza an sad gamoviyenoT GJesti. TiToeuli furceli unda dainomros, rom kiTxvisas ar arios.

TvalsaCinoeba komunikaciis damxmare saSualebaa. Tu TvalsaCinoeba sworadaa gamoyenebuli, maSin mas SeuZlia gaaRvivos interesi, vizualurad warmoadginos sagnebi, romlebic sityvierad Zneli aRsaweria. rac ufro saintereso ilustraciebs gamoviyenebT, miT ufro meti iqneba auditoriis yuradRebis mipyrobis albaToba.

auditoriis mier dasmul SekiTxvas pirdapir unda gavceT pasuxi. ar SeiZleba pirovnebas vuTxraT, rom misi dasmuli SekiTxva suleluria an ukve ganvixileT prezentaciaSi. kiTxvebs unda gaeces amomwuravi pasuxi. Tu iseTi SekiTxva dagvisves, romelzedac pasuxis gacema ar SegviZlia, sjobs vaRiaroT sakiTxis arcodna, vidre Tavi avaridoT kiTxvas an araswori pasuxi gavceT.

amrigad, prezentaciamde unda SevimuSaoT samuSao gegma, misi mimdinareobisas unda vTqvaT yvelaferi, risi Tqmac gvsurs. bolos ki unda gavCumdeT, davjdeT da davelodoT, Tu ra azri Seeqmna auditorias Cven mimarT. Tu kidev mogviwevs prezentaciis Catareba unda gaviTva­liswinoT gamocdileba, radgan, rogorc erT cnobil gamoTqmaSia aRniS­nuli: `gamocdileba kargi maswavlebelia, magram ubedureba is aris, rom xSirad gamocdilebis miRebamde gvixdeba gamocdis winaSe dadgoma”.

gamokiTxvebi
zogjer firmebis Tu organizaciebis winaSe wamoiWreba problemebi, ro­melTa gadasawyvetad saWiroa damatebiTi informacia. am problemebis gadaWra da saboloo gadawyvetilebis miReba damokidebulia imaze, Tu ram­denad kargad aRiqvamen TanamSromlebi TavianT samuSao garemos. sam­saxurSi SeiZleba arsebobdes Semdegi problemebi: samuSaos Sesruleba, TanamSromelTa urTierTobebi, Sromis ganawileba da sxva. mraval orga­nizaciaSi xelmZRvanelobas komunikacia mTavar problemad eqceva xol­me. yoveli TanamSromeli samuSaosagan ufro mets moelis, vidre gasamrjelos miRebaa, radgan TiToeuli adamiani Segnebuli cxovrebis saukeTeso wlebs samsaxurSi atarebs. xSirad TanamSromlebs eCoTirebaT TavianTi samuSaos Sesaxeb laparaki. arafers amboben, radgan ar surT xelmZRvanelobasTan urTierTobis gafuWeba, zogjer ki informacia damaxinjebuli formiT mi­dis xelmZRvanelobasTan. adre informaciis Sesakrebad gamoiyeneboda winadadebaTa yuTebi, mosamsaxureTa komitetebi, xarisxis dadgenis jgufebi, STabeWdilebis wignebi da sxv. magram zogjer es informacia adekvaturi ar iyo. xSirad informacia saTanadod ar iyo gaanalizebuli da araswor interpretacias iRebda.

marTebuli da swori informacia rom miviRoT, erT-erTi yvelaze saukeTeso saSualebaa gamokiTxvis Catareba. monacemTa udidesi nawili, rome­lsac sociologebi iyeneben gamokiTxvis sxvadasxva formiT grovdeba, dawyebuli aRweriT da damTavrebuli sazogadoebrivi azris gamokiTxviT. gamokiTxva utardeba adamianTa mcire nawils e.w. “warmomadgenlobiT jgufs”. TanamSromelTa mTeli siidan xdeba “warmomadgenlobiTi jgufis” SerCeva, rac sami ZiriTadi nawilisagan Sedgeba: SerCevis, Sefasebisa da daskvnis momzadeba.

SerCevis procesi adgens im wesebs, romlebic gamoiyeneba “warmomad­genlobiTi jgufis” wevrebis SesarCevad. SerCeva SeiZleba moxdes SemTxve­viT an sistematizebuli wesiT, romelic iTvaliswinebs adamianTa jgu­fi­dan yoveli mecxres amorCevas.

zogjer SerCeva xdeba sqesis, asakis, sazogadoebrivi mdgomareobis mixedviT da a.S.

gamokiTxvas aqvs ori ZiriTadi nawili. pirveli nawili Sedgeba gamokiTxvis dagegmvisa da monacemTa Segrovebisagan, meore ki Seicavs monacemTa analizs. dagegmvis dros mTeli procesis gansazRvraa saWiro. aseve saWiroa drois ganrigis Sedgena. iseTi sakiTxebi, rogoricaa proeqtis mTliani materialur-teqnikuri uzrunvelyofa, sanimuSo jgufis Seqmna, monacemTa Segrovebis procesi, analizis mosalodneli tipi da Sedegebi Tavidanve saWiroebs yuradRebiT ganxilvas.

kargad organizebuli gamokiTxviT SesaZlebelia dagrovdes infor­macia TanamSromelTa mosazrebebis Sesaxeb, romelic menejers daexmareba marTvis Semdeg sakiTxebSi:

1. 
   firmis Tu organizaciis politikisa da meTodebisadmi damoki­debulebis identificireba da analizi;
   
2. 
   moralisa da motivaciis doneebis gansazRvra;
   
3. 
   ganyofilebebSi konkretuli problemebis dadgena.
   

garda amisa, is TanamSromlebs saSualebas aZlevs:

1. 
   gulwrfelad gaandon TavianTi mosazrebebi menejers;
   
2. 
   gamoTqvan TavianTi mosazrebebi organizaciis SigniT;
   

g) warmoayenon winadadebebi kompaniis gasaumjobeseblad;

d) Seityon SesaZlo cvlilebebi.

gamokiTxvis procesis dawyebamde saWiroa gavacnobieroT Cveni miznebi. unda vicodeT Tu ra SeiZleba mohyves informaciis Segrovebas. gamokiTxvis procesSi warmateba damokidebulia imaze, Tu rogor davgegmavT da ra stiliT CavatarebT gamokiTxvebs.

gamokiTxva SeiZleba Catardes pirispir, telefoniT an werilobiTi anketebis meSveobiT. Cveulebriv, respodentisaTvis dasasmeli kiTxvebi Camowerilia gakveuli formis anketebSi. kiTxvebi ise unda davamuSaoT, rom miviRoT sruli informacia. isini unda iyos konkretuli, naTlad da araorazrovnad Camoyalibebuli. pasuxebis klasifikaciisaTvis saWiroa demografiuli informacia respodentis anonimurobis dacviT.

kiTxvebis SemuSaveba Zalian rTuli procesia. saWiro informaciis misaRebad SegviZlia gamoviyenoT kiTxvebis sami ZiriTadi tipi:

1. Semzudveli;

2. Ria;

3. SefasebiTi.

rogorc viciT, SemzRudavi kiTxvebi moiTxovs SezRudul pasuxebs: diax an ara. SemzRudveli SekiTxvebi gvaZlevs informacias, romelic iolia gasaanalizeblad, magram is Rrmad ver swvdeba problemebs.

Ria kiTxvebis dros repodenti iwyebs diskusias sakiTxis Sinaarsis garSemo. Ria kiTxvebi gvaZlevs didi moculobis informacias mTel organizaciaze.

SefasebiTi kiTxvebiT respodents saSualeba eZleva TanamimdevrobiT, kategoriebis mixedviT daalagos kiTxvebi. magaliTad, “Semdegi sami faqtori daalageT imis mixedviT, Tu romeli ufro mniSvnelovania samsaxurSi:

perspeqtiuli samuSao;

kargi xelfasi;

kargi damokidebuleba xelmZRvanelobasTan.”

SefasebiTi kiTxvebiT viRebT faqtobrivi mdgomareobis Sefasebas pirovnebis ganuyofeli grZnobebis mixedviT; imas, rac TiToeul adamians ainteresebs da aRelvebs Tavis samsaxurTan dakavSirebiT.

pirdapir an telefonis saSualebiT Catarebuli gamokiTxva moiTxovs bevr dros da, Tanac, Zviri jdeba. amitom xSirad gamoiyeneba anketa. igi urigdeba respodentebs, romlebic dainteresebuli unda iyvnen, rom gascen saWiro da zusti informacia. anketas SeiZleba davurToT baraTi, romelSic naTqvami iqneba, rom gamokiTxvis mizania informaciis Segroveba, rom firma seriozulad ganixilavs gamokiTxvis Sedegad wamoWril yvela problemas, rom anonimuroba daculi iqneba. anketa ar unda iyos didi moculobis, radgan respodentma didi anketa SeiZleba arc ki Seavsos. anketa ise unda iyos gaformebuli, rom martivisa da iolad Sesavsebis STabeWdilebas tovebdes. saWiroa adekvaturi, martivi da naTeli instruq­cie­bis micema, Tu rogor unda Seivsos anketa. saerTod, gamokiTxva konfi­dencialuri da anonimuria. yoveli Sevsebuli anketis informacia unda damuSavdes kompiuteris meSveobiT.

gamokiTxvebis Catarebis Semdeg aucilebelia monacemTa damuSaveba da advilad xelmisawvdom informaciamde dayvana, riTac SesaZlebeli iq­neba gadawyvetilebebis miReba. aqve xdeba Segrovili monacemebisaTvis kode­bis miniWeba. kodirebis ZiriTadi mizania monacemTa damuSavebis gaadvileba.

gamokiTxvis dagegmva, Catareba da analizi ar unda ganixilebodes, rogorc calkeuli problemebi, aramed rogorc mTliani procesi. arsebobs statistikuri gamokiTxvis analizis ramdenime standartuli kompiuteruli programa, romelic xelmisawvdomia yvelasaTvis. analizis Sedegebi saWiroebs yuradRebiT ganxilvasa da gaSifvras. gamokiTxvis Catarebis Semdeg saWiroa miRebul Sedegebze reagireba. gamokiTxvis Sedegebze reagireba damatebiTi stimulia respodentisaTvis Seavsos anketa.

gamokiTxvis Sedegebze SeiZleba prezentaciis Catareba. prezentaci­isa­Tvis saWiroa moxsenebis dawera. moxsenebis gegma Seicavs Semdeg punqtebs:

1. 
   gamokiTxvis sawyisi punqtebis Camoyalibeba.
   
2. 
   Catarebuli gamokiTxvebis angariSi.
   
3. 
   reziume.
   
4. 
   rekomendaciebi da daskvnebi.
   
5. 
   detaluri Sedegebi.
   
6. 
   danarTebi, anketebis aslebi, werilebi, cxrilebi.
   

dasasrul, saWiroa kontroli gaewios gamokiTxvebis Sedegebs swra­fad ganxorcieldes. respodentebs gamokiTxvis Catarebis procesSi uCndeba molodini, rom gamokiTxvis Catarebis Semdeg raRac Seicvleba. amitom saWiroa visargebloT momentiT da movipovoT TanamSromlebis ndoba. sxva SemTxvevaSi, es procesi uSedegod dasruldeba.

1. 
   ra ZiriTadi etapebia gasaTvaliswinebeli prezentaciis warma­tebiT Casatareblad?
   
2. 
   ramdenad mniSvnelovania prezentaciisaTvis TvalsaCinoebis gamo­yeneba?
   
3. 
   ra mniSvneloba aqvs gamokiTxvebs firmisaTvis?
   
4. 
   ra saxis gamokiTxvebi SeiZleba Catardes?
   

literatura

1. 
   z. maisuraZe. komunikabeloba da mewarmeoba. leqciebis kursi (xelnaweri). Tbilisi: stu, 1999.
   
2. 
   g. gvimraZe. komunikabeloba da mewarmeoba. leqciebis kursi (xelnaweri). Tbilisi: stu, 2000.
   
3. 
   i. margalitaZe. menejeris unar-Cvevebi. Tbilisi, 2003.
   
4. 
   v. TevdoraSvili. komunikacia da sameurneo saqmianoba. Tbilisi, 2004.
   
5. 
   Дж. М. Лэйхифф. ДЖ. М. Пенроуз. Бизнес коммуникации. Санкт-Петербург 2001.
   

Sinaarsi
Sesavali 3

Tavi 1. komunikaciis mizani da buneba 5

Tavi 2. biznes-komunikaciebis saxeebis mimoxilva 23

Tavi 3. komunikaciebi organizaciaSi 41

Tavi 4. organizaciis Teoriis sami ZiriTadi skola 47

Tavi 5. komunikaciebi Tanamedrove msoflioSi 54

Tavi 6. efeqturi komunikaciis procesi, misi elementebi da etapebi 60

Tavi 7. araformaluri komunikaciebi 68

Tavi 8. komunikabeloba da konfliqtebi 80

Tavi 9. efeqturi komunikaciebi 86

Tavi 10. tranzituli komunikaciebi 97

Tavi 11. komunikaciuri unar-Cvevebi. 125

Tavi 12. kritikuli azrovneba da mosmena 140

Tavi 13. eTika da Tanamedrove biznesi 150

Tavi 14. interviu damsaqmebelTan 157

Tavi 15. prezentaciis Catareba 175

literatura 183