70
production and reproduction. Film critics, Eric Smoodin and Karen Merritt have
discussed the transformation of the fairy tale from printed word, to stage,
to screen, but
their interdisciplinary studies emphasize the latter forms of media,
30
and frequently work
backward from Disney, per their field of primary engagement. As a result, they miss
some of the cultural markings within the American lineage of
the plays and film leading
toward Disney. Reading both as cultural “texts” provides an alternate view.
In
Snow White
’s first marked appearances in the United States
,
artists were just
learning how to culturally distinguish a tale to reach a new audience. Thus, the greatest
emphasis was on cultural adaptation—the production of alterations in themes, tone, and
character intended to reflect the new cultural milieu. However, there was another side to
this story, as well.
In the United States, where the rags-to-riches narrative, the rise of the
self-made man, and the American dream
31
all contributed to a cultural consciousness in
which one individual strove to be recognized as
the
creator,
the
producer,
the
contributor
to
a tradition, later adaptations would endeavor to capitalize the opportunities which
transforming the well-known
Snow White
tale held.
This self-promoting interest of the adaptor was compounded by the cultural
evolution of various sites of media. Most importantly for this chapter, transformations
30
In “The Little Girl/Little Mother Transformation: The American Evolution of ‘Snow White and the
Seven Dwarfs,’ Merritt divides Disney’s version from its fairy tale origins, supplanting these with the
“American theatrical tradition,” and primarily Winthrop Ames’ play (106). Then, ten years later, when
Ames’ film surfaced, Merritt found the film and within it actress Marguerite Clark to have been Disney’s
main sources of inspiration.
31
Tracey Mollet uses the “rags to riches story” and “American Dream” to discuss Disney’s transformation
of the
Snow White
tale. In so doing, she argues that Disney’s version […] brings new merits to the idea of
the American Dream. Material wealth is no longer important for success in Disney’s tale; the emphasis is
instead on inner values and manners and on collective action for the sake of a better world for all” (114,
123).
This message, Mollet argues, “infuses hope and positivity into a society struggling with the
Depression” (111). While this may be the case, I argue that Disney, as well as earlier American artists vie
for their own individual interests in their production and re-production of
Snow White
(114, 123).
71
occurring within the theatrical and cinematic spheres resounded with the artists
generating works to speak to those spaces. Cynthia Lucia, Roy Grundmann, and Art
Simon link American
cinematic developments, in particular, to
a series of developments in the economic, scientific, and artistic history of the
nation: the tremendous growth of cities and the arrival of millions of immigrants
between 1880 and 1920; the consolidation of
business and manufacturing
practices that maximized production and created a new means by which to
advertise goods and services; the continuation, and in some cases culmination of
experiments devoted to combining photography and motion, […] and the
emerging power of the United States and its place within the world economy. (3)
Many of these cultural enhancements paired with the rise of the city to profoundly impact
and advance the competition of individual interests that
initially drove
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