Komunikaciis Teoriebi

Tavi 3. komunikaciebi organizaciaSi

komunikaciebSi TiToeuli Cvengani yoveldRe monawileobs, magram mxolod cotani akeTeben amas sakmarisad SeTanxmebulad. nebismieri moqmedebisas organizaciis xelmZRvanelebsac sWirdebaT informaciis efeqturi gacvla. Tu adamianebi ver SeZleben informaciis urTierTgacvlas, cxadia ver SesZleben erTad muSaobas, verc miznebis formulirebasa da maT miRwevas. komunikacia rTuli procesia. komunikacia Sedgeba urTierTdamokidebuli nabijebisagan. TiToeuli es nabiji saWiroa imisaTvis, rom Cveni azrebi gasagebi gaxdes sxva pirisaTvis. TiToeuli nabiji _ punqtia, romelSic Tu ar vifiqrebT ras vakeTebT, Sinaarsi SeiZleba daikargos.

nebismieri organizaciis xelmZRvaneli mTeli drois daaxloebiT 50-90%-s xarjavs komunikaciebze. es TiTqos warmoudgenelia, magram gasagebi xdeba Tu gaviTvaliswinebT, rom xelmZRvaneli monawileobs pirovnebebs Soris damokidebulebaSi, informaciis gacvlaSi da gadawyvetilebis miRebaSi, rom aRaraferi vTqvaT dagegmvis, organizebis, motivaciis da kontrolis procesebze.

swored imitom, rom informaciis gacvla SeWrilia xelmZRvanelis saqmianobis yvela saxeobaSi, komunikaciebs vuwodebT damakavSirebel process.

informaciis gacvlis xarisxi SeiZleba pirdapir moqmedebdes pirov­ne­bisa da organizaciis miznebis realizaciaze. es niSnavs, rom indivi­debisa da organizaciebis warmatebisaTvis aucilebelia efeqturi komuni­kaciebi. SeiZleba iTqvas, rom efeqturad momuSave xelmZRvanelebi isini arian, vinc efeqturia komunikaciebSi. maT esmiT komunikaciuri procesis arsi da kargad floben zepiri da werilobiTi urTierTobebis unars, agreTve esmiT rogor moqmedebs garemo informaciis gacvlaze.

daviwyoT organizaciebSi komunikaciuri procesis analiziT. rode­sac laparakia organizaciebSi informaciis gacvlaze, Cveulebriv, fiq­roben adamianebze, romlebic laparakoben piradi urTierTobis procesSi an jgufebsa da krebebze, laparakoben telefoniT an kiTxuloben, adgenen werilebs da angariSebs. miuxedavad imisa, rom am SemTxvevebis wilad organizaciebSi komunikaciebis umetesoba modis, komunikaciebi warmoad­genen yvelgan SeRwevad da rTul process. daviwyoT imiT Tu sad aris saWiro efeqturi komunikaciebi organizaciebSi da maT farglebs gareT.

komunikaciebi organizaciasa da mis garemos Soris

organizacia, rogorc gaxsnili sistema, damokidebulia gare samya­roze. igi exeba resursebis, energiis, kadrebisa da momxmareblis sakiTxebs. organizaciebi am mxriv emsgavseba biologiur organizmebs. darvinis evoluciis Teoriis Tanaxmad, organizmi unda Seeguos garemoSi mimdinare cvlilebebs, sxvanairad ver gadarCeba. organizaciebic unda eguebodnen maTi garemos cvlilebebs, raTa gadarCnen da SeinarCunon efeqturoba. am faqtorebzea damokidebuli organizaciis komunikaciuri moTxovnilebebi. saWiro rom gaxdes imis analizi Tu ris Sesaxeb weren, kiTxuloben da laparakoben adamianebi organizaciebSi aRmoCndeba, rom yuradReba unda mivaqcioT swored informaciul urTierTqmedebas garemosTan, romelic gavlenas axdens an moaxdens organizaciaze.

magaliTad, 1982 w. da Semdeg 1985w., rodesac firmam „jonson end jonsonma“ daadgina, rom «tailenolis» zogierTi kafsula Sxamiania, firmis xelmZRvanelobas mouxda efeqturi komunikaciebis damyareba iseT jgufebTan, rogorebicaa masobrivi informaciis saSualebebi da momxmareblebi, sanitariuli meTvalyureobis gamgeoba da distributorebi. aseve, saWiro gaxda saSualo rgolis xelmZRvanelebTan kavSiri, imaTTan, vinc sxvadasxva qveyanaSi laboratoriebsa da qarxnebs xelmZRvaneloben. es xelmZRvanelebi, Tavis mxriv, amyarebdnen kavSirs ufro dabali donis xelmZRvanelebsa da makontroleblebTan. Semdeg, firmis menejmentma arsebuli problemebis Sesaxeb acnoba firmis yvela TanamSromels.

komunikaciis saSualebebis iseTi Sexameba, rogoricaa TaTbirebi, Sidasaorganizacio daniSnulebis baraTi, satelefoniT Setyobineba, formaluri angariSebi, videokasetebi da individualuri saubrebi, sabolood saWiro gaxda firmis mravali TanamSromlis saqmis kursSi Casayeneblad. rom yofiliyaviT am firmis erT-erTi qarxnis ostati aucileblad miiRebdiT raRac informacias momxdari ubedurebis Sesaxeb.

organizaciebi sargebloben sxvadasxva saSualebebiT TavianTi garemos Semadgenel erTeulebTan komunikaciisaTvis. maT realur da potenciur momxmarebelTan akavSirebs reklama da sasaqonlo bazarze gasvlis sxva programebi.

sazogadoebasTan urTierTobis sferoSi mTavari yuradReba eqceva garkveuli saxeebis, «imijis» Seqmnas organizaciisaTvis adgilobriv, nacionalur da saerTaSoriso doneze.

organizaciebi unda eqvemdebarebodnen regulirebas saxelmwifos mxridan da, amasTan dakavSirebiT, adgendnen vrcel werilobiT angariSebs. Tavis yovelwliur angariSebSi nebismieri kompania aqveynebs informacias finansebisa da marketingis Sesaxeb, agreTve mohyavs cnobebi Tavisi adgilmdebareobis, karieruli winsvlis SesaZleblobebis Sesaxeb da a.S.

organizacia iyenebs lobistebs da fulad daxmarebas uwevs sxvadasxva politikur jgufebs, komitetebs. amiT organizacia cdilobs gavlena moaxdinos momavalSi misaRebi kanonebis Sinaarssa da dadgenilebebze. organizaciebi, romlebSic aris profkavSiri iZulebulia kavSiri daamyaros im pirebis kanonier warmomadgenlebTan, romlebic muSaoben daqiravebiT. Tu organizaciaSi ar aris profkavSiri, organizacias SeuZlia Tavis muSakebTan urTierToba warmarTos ise, rom profkavSiri ar gaxdes saWiro.

es aris mcire magaliTebi organizaciis SesaZlo reagirebisa garemos movlenebsa da faqtorebze.

kidev erTxel gavusvaT xazi imas, rom ganxilvebi, krebebi, satelefono kavSirebi, Sigasaorganizacio daniSnulebis baraTi, videokasetebi, angariSebi da a.S. anu is, rac organizaciis SigniT cirkulirebs xSirad warmoadgens reaqcias, gare samyaros mier Seqmnil SesaZleblobebsa an problemebze.

doneTSorisi komunikaciebi organizaciebSi

organizaciis SigniT informacia erTi donidan meoreze gadaadgildeba vertikaluri komunikaciebis CarCoebSi. is SeiZleba gadaeces daRmavali gziT anu umaRlesi doneebidan dabal doneebze. aseTi gziT daqvemdebarebul doneebs atyobineben mimdinare amocanebs, prioritetebis Secvlas, konkretul davalebebs, procedurul rekomendaciebs da a.S. magaliTad, warmoebis prezidenti amcnobs qarxnis xelmZRvanels, ”saSualo rgolis menejers”, rom produqciis warmoebaSi mosalodnelia cvlilebebi. Tavis mxriv, qarxnis xelmZRvanelma mis xelqveiTebs unda Seatyobinos momavali cvlilebebis Sesaxeb.

daRmavali mimarTulebiT informaciis gacvlasTan erTad organizacias sWirdeba aRmavali mimarTulebiT komunikaciebi. magaliTad, bankis TanamSromelma SeiZleba SeamCnios, rom axali bankomati klients acdevinebs ramdenime wuTiT mets, vidre adre, vinaidan manqana periodulad «dakavebulia» an irTveba. muSakebma SeiZleba gaakeTon daskvna, rom lodini zogierT klients aRizianebs. Tu bankis politikaa “klientis momsaxureba _ Cveni upirvelesi sazrunavia” muSaki warmoqmnil problemas atyobinebs mis uSualo xelmZRvanels, es xelmZRvaneli Tavis mxriv informacias awvdis operaciebis xelmZRvanels, xolo is bankis opera­ciebis xelmZRvanels, magaliTad vice-prezidents.

qveda doneebidan informaciis gadacema umaRlesi doneebisTvis did gavlenas axdens warmoebis efeqturobaze. magaliTad, Tu inJinerma daamuSava TviTmfrinavis frTis detalis gamoWris ufro efeqturi xerxi, man es idea unda Seatyobinos uSualo xelmZRvanels. Tu is Sedis mis kabinetSi da eubneba: “Tqven aucileblad unda danergoT es axali xerxi”, aseTma midgomam SeiZleba xelmZRvanelis uaryofiTi reaqcia gamoiwvios, magram, Tu xelmZRvanelma gadawyvita mxari dauWiros inJinris winadadebas, is amis Sesaxeb Seatyobinebs xelmZRvanelobis ufro maRal dones. Semdeg saWiro xdeba dadebiTi reagireba qarxnis xelmZRvanelis mxridan da a.S. es aris situacia, rodesac is, rac warmoiSva organizaciis qveda doneze yvela Sualeduri donis gavliT adis umaRles doneze.

es aris magaliTi, Tu rogor xdeba informaciis gacvla, organizaciis konkurentunarianobis gazrdisa da warmoebis nayofierebis amaRlebis mizniT.

magram, axal ideaze uaris Tqma SeiZleba nebismier doneze. Tu idea marTlac kargia, masze uaris Tqma inJiners afiqrebinebs, rom organizacia faqtobrivad ar uwyobs xels mis novatorul kvlevas da momavalSi amgvari winadadebebis damuSavebas. amis Sedegad organizaciam SeiZleba dakargos Sromis nayofierebis gazrdisa da ekonomiis SesaZlebloba.

zemoT naxsenebma konkretulma ideam amerikaSi organizacias 5 weliwadSi 13,5 mln dolaris ekonomia moutana.

aRmavali komunikaciebi agreTve asruleben qveda doneebze arsebuli mdgomareobis zemdgomi doneebisaTvis Setyobinebis funqcias. Aamgvarad, xelmZRvaneloba igebs mimdinare an mosalodneli problemebis Sesaxeb da dasaxavs maTi gamosworebis SesaZlo variantebs.

aRmavali gziT informaciis gacvla, Cveulebriv, xdeba angariSebis, winadadebebisa da ganmartebiTi baraTebis saxiT.